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Hotel Industry Analysis Questionnaire

The document contains a questionnaire for analyzing the hotel industry. It asks for information about the history and operations of the hotel, including departments, products/services, and regulations. It also asks about industry trends in marketing and management. Questions address patterns of growth, strengths/weaknesses/opportunities/threats, and factors in the business environment like political, economic, social, and technological issues that affect the hotel's marketing and strategy.

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Fml Lee
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22 views2 pages

Hotel Industry Analysis Questionnaire

The document contains a questionnaire for analyzing the hotel industry. It asks for information about the history and operations of the hotel, including departments, products/services, and regulations. It also asks about industry trends in marketing and management. Questions address patterns of growth, strengths/weaknesses/opportunities/threats, and factors in the business environment like political, economic, social, and technological issues that affect the hotel's marketing and strategy.

Uploaded by

Fml Lee
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOC, PDF, TXT or read online on Scribd

Questionnaire for Industry Analysis BA 205: Business Environment Analysis

1. Overview of Your Industry

 What is the history of your Hotel?

 Can you please describe your Hotel according to land area and geographical spot?

 What is your Mission and Vision?

 What are the different departments operating in your hotel? Do all of the
departments available 24/7? (e.g. Housekeeping, Restaurant, etc.)

 What are the product line and services that your hotel offers? If there are
complementary products, please specify. Please describe the product and its
categories if there are. (e.g. Function Rooms or Accommodation Rooms:
Standard, Deluxe, etc.)

 Is there any government regulations applied to your industry?

2. Industry Trends

 What type of marketing strategy is usually used?

 What are management trends in the industry?

 What are the factors influencing success in your hotel?

3. Industry Pattern and Growth

 What is the pattern of growth in your hotel and its determinants in terms of
costumer’s attraction? (e.g. commercial location, tourism activity, etc,)

4. Strategies and Competition

 What are the Hotel’s


o Strength?
o Weakness?
o Opportunity?
o Threat?

Mr. Rodolfo Jull B. Locsin Jr. MBA Post-graduate student


Silliman University
Questionnaire for Industry Analysis BA 205: Business Environment Analysis

5. Business Environment

 What are the different factors affecting the Hotel’s marketing and strategy? Please
utilize the following factors for your answers:
o Political Factors
o Economical Factors
o Social Factors
o Technological Factors
o Ecological Factors
o Legal Factors
o Others please specify

Mr. Rodolfo Jull B. Locsin Jr. MBA Post-graduate student


Silliman University

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