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Website Performance and SEO Analysis

The summary focuses on three key areas: Accessibility - How accessible the website is to people with disabilities, users on mobile and other devices. Content - The quality and volume of content in the website, including that it is heavily shared socially. Marketing - How well the website is marketed online, including that it is exceptionally popular and extremely well linked to other sites. Broken links and a modest amount of content are identified as issues. The writing is noted to be easy to understand, benefiting users and search engines.

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Biswajit Pradhan

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0% found this document useful (0 votes)

11 views34 pages

Website Performance and SEO Analysis

Uploaded by

Biswajit Pradhan

We take content rights seriously. If you suspect this is your content, claim it here.

Available Formats

Download as XLSX, PDF, TXT or read online on Scribd

Overall 100 pages tested on 11th August 2014 This report w

The overall score for this website. pages.

Accessibility Exceptionally popular
How accessible the website is to mobile and disabled users. Compared to other websites.
Content Heavily shared socially
The quality and volume of content in this website. Facebook and Twitter can contribute to traffic and b
Marketing Extremely well linked to
How well this website is marketed online. Sites with more incoming links rank higher in search
Technology Quick to load
How well designed and built the website is. Slow pages put off users and lower search engine r
Key points
Writing is quite easy to understand
Open Graph is not used Easy-to-understand text benefits users and search
Making this website less likely to be shared on social
networks.
Alternative text is used almost everywh
Alternative text tells blind users what your images c
Links appear to be broken Nearly W3C compliant
Broken links suggest a technical problem.
Compliant pages are generally more accessible and
Modest amount of content compatible with more browsers.
Search engines judge you heavily on your content.
3 potential typosquatters
Typosquatters register similar domain names hoping to attract and sometimes
deceive your visitors.
Analytics is used
Analytics allow for detailed analysis of visitor
behaviour.

Summary
How accessible the website is to people with disabilities, users on mo
Accessibility other devices.
summary
Key points Writing is quite easy to understand
Links appear to be broken Easy-to-understand text benefits users and search
Broken links compromise user experience. engines.
Uses CSS for layout
CSS is the preferred technology for building webpages
(compared with tables).
Nearly W3C compliant
Compliant pages are generally more accessible and
compatible with more browsers.
URLs are clear
Simple URLs help users share webpages.
Headings are defined
Well defined headings are crucial for accessibility.
Alternative text is used almost everywhere
Alternative text tells blind users what your images contain.

The quality and volume of content in this website.

Content summary
Key points Heavily shared socially
Modest amount of content Sharing suggests content is highly appealing.
Search engines judge you heavily on your content. Writing is quite easy to understand
Uses 2 separate languages Easy-to-understand text benefits users and search
Based on automated analysis of text. Not all languages engines.
can be detected automatically.

Includes contact details

You should check these details are correct and
appropriate.

How well this website is marketed online.

Marketing summary
This includes Search Engine Optimisation (SEO) and social marketing.
Key points Exceptionally popular
Not on Facebook Compared to other websites.
Or no Facebook page could be found linked from this Heavily shared socially
website. Facebook and Twitter can contribute to traffic and b
Not on Twitter Extremely well linked to
Or no Twitter account could be found linked from this Sites with more incoming links rank higher in search
website.
Writing is quite easy to understand
Open Graph is not used Easy-to-understand text benefits users and search
Making this website less likely to be shared on social
networks. Quick to load
Slow pages put off users and lower search engine r
Modest amount of content
Search engines judge you heavily on your content. URLs are clear
Simple URLs help users share webpages.
Titles and descriptions are fairly optimised
Pages should have titles and descriptions optimised for search engine results. Alternative text is used almost everywh
Alternative text tells search engines what your imag
3 potential typosquatters SEO.
Typosquatters register similar domain names hoping to attract and sometimes
deceive your visitors. Analytics is used
Analytics allow for detailed analysis of visitor
behaviour.

How well designed and built the website is.

Technology summary

Key points
Open Graph is not used Uses CSS for layout
Making this website less likely to be shared on social CSS is the preferred technology for building webpag
networks. tables).
Links appear to be broken Written in HTML5
Broken links suggest a technical problem. The latest standard for web development.
Not optimised for printing Nearly W3C compliant
Based on the absence of any print-specific styles. Compliant pages are generally more accessible and
Titles and descriptions are fairly optimised more browsers.
Pages should have titles and descriptions optimised for search engine results. Quick to load
Slow pages put off users and lower search engine r
URLs are clear
Simple URLs help users share webpages.
Alternative text is used almost everywh
Alternative text tells blind users what your images c
Analytics is used
Analytics allow for detailed analysis of visitor
behaviour.

Individual tests
This website does not appear to be on Faceb
Facebook page was found in this website.
If this website does have a Facebook page, it
by this website. It is possible this website link
only visible to logged in Facebook users. If th
cannot be detected automatically, and consid
publicly visible.
Not every organisation benefits from a Faceb
nearly all should consider one. A Facebook p
provides a popular channel for communicatin
customers.

Facebook pages
Any Facebook pages used by this website.

# Name Likes Talkin about Comments

g
1st No Facebook found
For [Link]
- - No Facebook page

None of this website appears to be optimised for printing.

Printability
Wherever possible, a website should define specific stylesheets for printing. Printable stylesheets allow for extensive c
printed version of a webpage, for instance removing navigation and adjusting the layout to fit.

Add print-specific stylesheets for all pages, wherever possible. In most cases, one shared print stylesheet can cover the
whole website.
Optimised for printing Best practice
All content pages in the sit
0% print-specific styles defined
this stylesheet to hide navi
irrelevant areas of the page
which doesn't print).

Not printable
Page Importance

[Link]/

[Link]/html/[Link]

[Link]/css/[Link]

[Link]/js/[Link]

[Link]/sql/[Link]

[Link]/jquery/[Link]

[Link]/php/[Link]

[Link]/xml/[Link]

[Link]/aspnet/[Link]

[Link]/sitemap/sitemap_references.asp

100 found (only showing top 10)

This website does not appear to be on Twitte
Twitter account was found in this website.
If this website does have a Twitter account, it
by this website.
Not every organisation benefits from a Twitter
all should consider one. A Twitter account is f
popular channel for communicating with your
customers.

Twitter accounts
Twitter accounts used by this website.

# Name Followers Following Tweets

1st No Twitter found

For [Link] 0 0 -

1,268 potential spelling errors were found on

pages
(85%) appear to contain at least one spelling
Pages checked Pages skipped
100 0
Possible misspelt words
colorpicker, Refsnes, cPanel, Charset, Doctypes, Colornames, Colormixer, Iframes, Colorvalues, src, href, XQuery, XPath, VBScript, url, c
AngularJS, html + 458 more.

This test looks for words it does not recognise in the visible and invisible text on a webpage: meta descriptions, page titles and
alternative text are all checked. Spell checking is case-sensitive; for example 'David' is correctly spelt, but 'david' is not.
Only some of the pages in website will appea
engine results. Some refinements would enco
to visit this site.
A website can control most of the text that ap
engine results, seen below. Well chosen titles
for each page will encourage people to click o
search engine results, increasing the traffic to

Search Engine Results

How pages in this website will typically appear in Google results.

- Search Engine Result

W3Schools Online Web TutorialsHTML CSS JavaScript jQuery AJAX XML [Link] SQL Tutorials References Exampleswww.w3schoo

HTML Tutorial
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/html/[Link]

CSS Tutorial
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/css/[Link]

JavaScript Tutorial
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/js/[Link]
SQL TutorialWell organized
easy to und
erstand
SQL tutorial with lots of examples. Includ
ing PHP,
[Link] Oracle,
Access,
SQL Server.

jQuery Tutorial
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/jquery/[Link]

- Search Engine Result

PHP 5 Tutorial
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/php/[Link]

XML Tutorial
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/xml/[Link]

[Link] Tutorial
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/aspnet/[Link]
W3Schools Sitemap
Free HTML CSS JavaScript DOM jQuery XML AJAX RSS ASP .NET PHP SQL tutorials,
references, examples for web building.
[Link]/sitemap/sitemap_references.asp
100 found (only showing top 10)
This site does not use any Open Graph tags,
basic information can be inferred from other t
Open Graph tags tell Facebook and other soc
share content on this site. Because they are n
likely pages from this site will not look that gre
shared.
This makes it less likely content from this web
or clicked on.
Adding Open Graph tags is relatively straight
sites. At a minimum, you should have a title, d
type and site name for every page.

Has title Has description

100% (og:title) 100% (og:description)
Has image Has site name
0% (og:image) 0% (og:site_name)
3 links appear to point to pages which do not exist. One of these links point to a page inside this site.
Note that some of these pages may not appear to be broken to the average web browser, but they are incorrectly reporting themselve
Broken links frustrate users and can sometimes indicate a technical problem.
Over time is it common for some external links to break, as websites outside of your control change or are no longer available. You may w
remove these links.
In total 2,369 links were tested.

Internal broken links External broken links

1 broken links 2 broken links
List of broken links
Page Links to Context Internal?

[Link]/site map/sitemap_references.
[Link]/xpat
asp h/xpath_xlink.asp
XLink Reference yes

[Link]/cert/ [Link]
[Link]/webservice Truman State University no
s/tutorials/[Link]

[Link]/html/ [Link]/ cPanel Hosting no

[Link] [Link]?utm_s
ource=w3school&utm_me
dium=cpc&utm_campaign
=w3school-30-4-2014
About 72,030 other websites were found linking to this website.
Incoming links
Generally the more links to a website, the higher it will rank in search engines. Good websites will tend to accumulate l
time.
The website is extremely well linked to.

Incoming links Incoming linking sites

580,714 links to this website 72,030 sites link to this website
Source: SEOmoz, at 11th August 2014. Authority refers to the authority of the [Link] test only counts juice-passing links,
which means some links may be excluded on purpose. The number of incoming links will always vary from source to source.
This website has an average reading age of 1
have been educated to around age 14 to und
In developed countries the average reading a
about 14.
Reading age Example sentence
14 "align-content align-items align-self
animation animation-delay
animation-direction animation-duration animation-fill-mode
animation-iteration-count
animation-name animation-play-state animation- timing-function
backface-visibility background background-attachment background-clip background-color background
background-origin background-position background-repeat background-size border border-bottom
border-bottom-color border-bottom-left-radius border-bottom-right-radius border-bottom-st ..."

Pages by reading age

A large portion (19.0%) of pages are not W3C compliant.
W3C compliance
W3C compliance is an international standard for measuring code quality, accessibility and browser compatibility.

W3C compliant HTML 5

Every page of this website is
81.0% HTML 5.
HTML 5 is the latest standar
technology. Although the sta
fully defined yet, it is safe to
represents the most cutting
web development.

It appears that at least 3 variations of the d

om
Investigate this apparent domain squatter: [Link].
Investigate this apparent domain squatter: [Link]. Investigate this apparent domain squatter: [Link].

Possible domain typos

- Domain name Status

[Link] This website

[Link] Apparent domain squatter: [Link]

[Link] Domain used by third party - check

- Domain name Status

[Link] Domain used by third party - check

17 found (only showing top 10)

This website is ranked 142nd in the world for
Alexa). In the last 3 months, this website has
more popular.
This is exceptionally high and shows the web
well visited.
Popularity rank 3 month change
142nd Up 11.9%
Traffic by country
Country breakdown
# Country Rank Traffic

1 India 51st 28.8%

2 United States 145th 19.1%

3 United Kingdom 109th 3.6%

4 Pakistan 65th 3.2%

5 Brazil 187th 2.2%

6 Germany 221st 2.1%

7 Spain 177th 1.8%

8 Canada 136th 1.8%

9 France 250th 1.7%

10 Indonesia 168th 1.7%

39 found (only showing top 10)

Relative popularity
Popularity rank of this website.

# Site Rank 3
m
1 [Link] 142nd on 12%
Up
th
Source: Alexa, at 11th August 2014. All figures are best estimates for the whole domain shown.
A very small number (0.2%) of images do not
text specified for search engines or users with
The website may be harder to use for some d
therefore in violation of legislation in many co
US, Australia).

Valid alternative text Invalid pages

99.8% 1.0%
Valid but weak alternative text Excluded images
0% (0 of 525) 0

Every page in this website is using Google Analytics.

Analytics
This is excellent and should allow for a complete analysis of visitor behaviour.

Pages using analytics Pages with no analytics

100% 0%
This website has an established domain nam
which will help with ranking in search engines
Search engines like Google consider the age
a key factor in how trustworthy a website is.

Registered date Updated date

21/03/00 05/10/06
Domain age Expiry date
14.4 years 21/03/16
All pages were found to use correctly defined headings.
Headings
This is a crucial step towards optimising this website for search engines, and ensuring accessibility for users with disab
You can review all headings in use below - if this site is particularly concerned with search engine optimisation, these h
chosen carefully.

Pages with headings Bad headings

100% 0%
This website appears to be optimised for mob
devices, via 'responsive' design.
You can see a preview of this website on a m
device below.
2 screenshots have been chosen automatica
looking pages. You can choose up to 6 differe
if you wish.

88% of this website (88 pages) has been shared socially.

Social interest
Both Facebook and Twitter were tested, the two most popular social networks worldwide.

Likes Tweets

160,524 Likes for pages in this site 16,607 Tweets linking to this

Facebook breakdown Clicked Like

27,057
Shared
110,438

Commented on
23,029
Pages with any social interest
Page Like Tweets
s
[Link]/ 99,573 9,989

[Link]/html/[Link] 14,104 1,068

[Link]/sql/[Link] 5,468 345

[Link]/php/[Link] 4,946 369

[Link]/js/[Link] 3,635 435

[Link]/css/[Link] 3,097 436

[Link]/html/html5_intro.asp 2,954 328

[Link]/html/html_intro.asp 2,908 234

[Link]/tags/[Link] 1,672 191

[Link]/tags/ref_colorpicker.asp 1,191 230

88 found (only showing top 10)
This website is quick to load.
Speed
On average pages take 0.2 seconds to download (on a simulated 4Mb broadband connection).
On average individual pages are extremely quick to respond (0.1 seconds per page).

Load time Response

How long on average webpages take to load completely. How long on a
take to respon
load).

Average page sizes

The response time is usually a measure of the application powering the website (e.g. a Content Management System or webserver) and th
servers running that application.
Good application performance means webpages feel responsive to users, and the server is more likely to handle higher volumes of traffic.
will dissuade users and search engines from the site.

Response time summary

Page speeds are calculated for a simulated web browser and connection speed (4Mb broadband). Javascript files are loaded but not exec
time refers to the time between the page request being full sent, and the first byte of a response being received, and only applies to HTML
Response times can vary depending on how the website was performing at the time it was tested.

Additional information
98 different phone numbers were found in this website.
Contact details
No email addresses were found in this website. No postal addresses were found in this website.
Because these contact details were detected automatically by software, it is possible some other details have not been
can only find contact details written in the text of pages, not those inside images.

Check all contact details (98 phone numbers) are correct.

Contact details
Type Details

Phone 580000

Phone 282828

Phone 669933

Phone 989898

Phone 336699

Phone 707070

Phone 003333

Phone 003300

Phone 300000

Phone 339999

Phone 000099

Phone 003366

Phone 484848

Phone 999966

Phone 009933

Phone 009966

Phone 100000

Phone 663366

Phone 200000

Type Details

Phone 330066

Phone 006633

Phone 101010

Phone 993366

Phone 336633
Phone 666633

Phone 663399

Phone 880000

Phone 666666

Phone 330033

Phone 383838

Phone 003399

Phone 996666

Phone 000033

Phone 333366

Phone 303030

Phone 663333

Phone 339933

Phone 000066

Phone 606060

Phone 333333

Phone 380000

Phone 680000

Phone 990099

Phone 585858

Phone 009900

Phone 480000

Phone 669900

Phone 330000

Phone 700000

Phone 006699

Type Details

Phone 980000

Phone 669999

Phone 900000

Phone 888888

Phone 080000
Phone 999999

Phone 009999

Phone 990000

Phone 993333

Phone 600000

Phone 080808

Phone 996633

Phone 999933

Phone 787878

Phone 660000

Phone 006600

Phone 660099

Phone 180000

Phone 686868

Phone 660066

Phone 909090

Phone 330099

Phone 339966

Phone 336600

Phone 336666

Phone 996600

Phone 660033

Phone 400000

Phone 780000

Phone 990066

Phone 800000

Type Details

Phone 663300

Phone 808080

Phone 181818

Phone 280000

Phone 996699
Phone 202020

Phone 404040

Phone 505050

Phone 006666

Phone 993300

Phone 993399

Phone 333300

Phone 666699

Phone 500000

Phone 990033

Phone 669966

Phone 333399

No keywords have been specified to test.

Content keywords
This test will analyse how well optimised the content in this site is for specific keywords, if they are provided.

This site doesn't appear to use a Content Management System, and it

Content management
A Content Management System allows non-technical users to control the content of a website. For larger and more fre
websites, a CMS can save costs and make changes easier.
This test cannot detect concealed or obscure Content Management Systems.

Consider using a Content Management System for this website. Usually, this will require a complete rebuild of the
website.
Content Management System Pages using a CMS
None found 0%

This website appears to use 2 separate langu

wasn't automatically recognised. Not all langu
detected automatically.
This test does not affect the score for this we
Languages used
Language summary

Language Characters Sample

US English 521,821

Unrecognised 5,408

No search terms or search engines were specified.

Search ranking
If you specify these this test can analyse the position of this website for these keywords.

Specify keywords that this website is aiming to rank for.

n 11th August 2014 This report was limited to 100

popular
websites.
socially
er can contribute to traffic and brand awareness.
linked to
oming links rank higher in search engines.

users and lower search engine rankings.

easy to understand
text benefits users and search engines.
is used almost everywhere
blind users what your images contain.
ompliant
e generally more accessible and
e browsers.
ple with disabilities, users on mobile phones and

sy to understand
nefits users and search

ut
ology for building webpages

iant
ally more accessible and
sers.

are webpages.
ned
crucial for accessibility.
used almost everywhere
sers what your images contain.
socially
ontent is highly appealing.
easy to understand
text benefits users and search

popular
websites.
socially
er can contribute to traffic and brand awareness.
linked to
oming links rank higher in search engines.
easy to understand
text benefits users and search engines.

users and lower search engine rankings.

sers share webpages.

is used almost everywhere
search engines what your images contain, aiding

ed
etailed analysis of visitor
ayout
d technology for building webpages (compared with

L5
for web development.
ompliant
e generally more accessible and compatible with

users and lower search engine rankings.

sers share webpages.

is used almost everywhere
blind users what your images contain.
ed
etailed analysis of visitor

does not appear to be on Facebook, as no link to a

ge was found in this website.
does have a Facebook page, it should be linked to
e. It is possible this website links to a page which is
logged in Facebook users. If this is the case, it
ected automatically, and consider making the page
e.
anisation benefits from a Facebook page, but
uld consider one. A Facebook page is free, and
pular channel for communicating with your fans and

Comments

No Facebook page found.

stylesheets allow for extensive control over the

t to fit.

tylesheet can cover the

Best practice
All content pages in the site should have
print-specific styles defined using CSS. Use
this stylesheet to hide navigation and other
irrelevant areas of the page (such as Flash,
which doesn't print).

Importance

does not appear to be on Twitter, as no link to a

nt was found in this website.
does have a Twitter account, it should be linked to
e.
anisation benefits from a Twitter account, but nearly
sider one. A Twitter account is free, and provides a
nel for communicating with your fans and

Tweets Influence

al spelling errors were found on this website. Most

to contain at least one spelling error.

kipped

XQuery, XPath, VBScript, url, css, xml, Validator,

ons, page titles and

david' is not.
the pages in website will appear clearly in search
s. Some refinements would encourage more people
e.
n control most of the text that appears in search
s, seen below. Well chosen titles and descriptions
will encourage people to click on your entry in
e results, increasing the traffic to your site.

Issues

erences [Link]/