Strategy - UniCredit Page 1 of 2
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STRATEGY
UniCredit's investment decisions are driven by its strategy for growth in the four core markets,
by the importance of EVA creation and clear governance, and by the group's divisional model –
of which global product factories are a key element.
Strength in the four core markets
UniCredit aims to strengthen its position in its four core
markets: Italy, Germany, Austria, and Central and Eastern
Europe (CEE). This is to be done by focusing on internal
growth as well as by seizing new growth opportunities outside
the group.
The goal is to become a market leader in each of these
areas. The group has already proven its ability to grow in a
variety of business areas, functioning successfully as a consolidator in the European banking
market.
EVA creation and clear governance
UniCredit's growth strategy hinges on creating added value
for stakeholders.
Take, for example, the group’s CEE expansion strategy. CEE
is a high-growth area, yet it has a more favorable political risk
profile than other emerging areas. The CEE countries now
generate nearly one-fifth of UniCredit's EVA.
An investment's ability to create value depends to a great degree on clear governance
guidelines. Strong governance is a key factor in the group's investment policy.
Divisional model
UniCredit recognizes the importance of specialization. The
group utilizes a divisional business model that optimizes its
ability to meet the needs of a variety of customer segments,
offering personalized services.
UniCredit's divisional model is based on identifying well-
defined business areas common to all of the markets in
which the group operates: retail, corporate, private, investment
banking and asset management. The emphasis is on creating specialized product factories and
on centralizing support services.
To apply this model, UniCredit uses a multi-local approach. This approach is consistent with
the group's goal of being recognized as a highly capable domestic player in each of the markets
in which it is present. Emphasis is placed on the value of establishing a presence in local
communities.
Global product factories
Global product factories are a key feature of the divisional model. They can help exploit the
growth potential inherent in UniCredit's vast branch network.
The group has centralized production in the following business areas:
leasing
asset management
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Strategy - UniCredit Page 2 of 2
consumer credit
mortgages
investment banking
Centralization makes it possible to oversee the value chain, take advantage of synergies, and
make use of UniCredit's size and diverse scope. In this way, the group can offer the best
products and services to customers in all countries.
Disclaimer:
The above information includes forward looking statements concerning UniCredit’ outlook for the future, strategies,
anticipated events based on management’ current vision that are not historical facts.
Since these statements are based on assumptions about future events, the content is inherently uncertain; such
forward-looking statements are not a reliable indicator of future performance.
The effective results, events and performance could considerably deviate from these previsions due to, without
limitations, (i) general economic conditions, among which in particular are the economic conditions of the business
areas and the markets in which UniCredit and its subsidiaries operate, (ii) the performance of financial markets,
including emerging markets, (iii) insolvency percentage of loans granted by UniCredit (iv) trend of existing and future
litigations involving UniCredit, (v) level of interest rates, (vi) exchange rates, including the euro-dollar exchange rate,
(vii) changes in competition levels, (viii) changes in laws and regulations in the Countries where UniCredit legal
entities are active, changes in policies adopted by Central Banks and/or Italian or foreign governments, (ix) the
impact of acquisitions, including the issue concerning their integration, (x) reorganization initiatives and (xi) general
competitiveness factors locally, regionally, nationally and/or internationally.
The use of the information contained in the document for personal investment decision-making purposes is made
entirely at the user's own risk. Furthermore the said information are not to be understood as a public offering of
financial products.
Before entering into any financial transaction directly or indirectly based on the said information, users are advised to
contact their bank or other authorized financial broker for confirmation of the validity and accuracy of the said
information and of the appropriateness of any such operations in view of the user's personal needs, income, and
economic or financial conditions.
UniCredit does not undertake any obligation to update or publicly release any revisions to forward-looking statements
to reflect events, circumstances or changes in expectations after the release date of the above mentioned document.
Updated on:
01.30.2009
[Link] 11/18/2010