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Jona's Car Rental Leadership Challenges

Jose inherited a successful car rental company from his brother Pedro. However, over the first five months of Jose's leadership, his staff began losing confidence in his abilities. Jose changed a major purchase order the day after approving it. He also appointed an unqualified candidate as branch manager, which led to decreased revenues. When deciding on a new branch location, Jose ignored his staff's recommendation to choose a high potential site, instead choosing a location that proved to have weak potential.

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Krishna Jade Cacdac
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38 views1 page

Jona's Car Rental Leadership Challenges

Jose inherited a successful car rental company from his brother Pedro. However, over the first five months of Jose's leadership, his staff began losing confidence in his abilities. Jose changed a major purchase order the day after approving it. He also appointed an unqualified candidate as branch manager, which led to decreased revenues. When deciding on a new branch location, Jose ignored his staff's recommendation to choose a high potential site, instead choosing a location that proved to have weak potential.

Uploaded by

Krishna Jade Cacdac
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

FINAL CASE: INDIVIDUAL CULMINATING OUTPUT

JONA’S CAR RENTAL: Before the Next Teardrops Fall

Mr Jose Naguimbing is the

general manager of Jona’s Car Rental. The company has branches in Angeles
City, Olongapo City, and Baguio City. The main office is located in Makati City.

Jose inherited the company from his brother Pedro, who founded the
company and was well-liked by his subordinates. The car rental company was very
successful when Pedro left it to establish another business.

Jose was very much enthusiastic during the first few months of his
leadership. At the fifth month, his staff members began losing confidence in his
abilities to run the firm.

One time, when a purchase order for three units of Toyota car was presented to
him by the office manager for his signature, he signed it immediately. The manager
filed the order with a dealer on the same day. The next morning, however, Jose
instructed the office manager to cancel the order. He also directed the manager to
buy three units of Mitsubishi cars from a different dealer.

When the position of branch manager for Angeles City became vacant, he
appointed someone whom his immediate staff thought to be the least deserving of
the three candidates. After three months, his staff members were proven right; the
revenues of the branch decreased. Compared with a competitor in the area, the
performance of the branch was poor.

When Jose decided to establish another branch, he asked his staff to identify
a potential site for him. His staff identified Santiago City, however Jose picked
Laoag City. It turned out that Laoag has the weakest potential. In contrast, the
competitor who put a branch in Santiago city in the same year was registering
substantial revenues.

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