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Key C's of Business Letter Writing

The document discusses the key elements of effective business writing and types of business letters. It identifies 7 C's that make for clear, correct, concise, conversational, convincing, courteous, and complete business writing. It then describes several types of everyday business letters, including letters of inquiry, ordering products/services, sales, responses, claims, and adjustments. The purpose is to provide guidance on writing effective business correspondence.

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Precious Ramos
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35 views1 page

Key C's of Business Letter Writing

The document discusses the key elements of effective business writing and types of business letters. It identifies 7 C's that make for clear, correct, concise, conversational, convincing, courteous, and complete business writing. It then describes several types of everyday business letters, including letters of inquiry, ordering products/services, sales, responses, claims, and adjustments. The purpose is to provide guidance on writing effective business correspondence.

Uploaded by

Precious Ramos
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

The C’s of Business Letter writing

1. Clarity. Good business writing is clear. It has a definite message, with no confusion about
what each sentence is trying to communicate.

2. Correctness. It has both correct grammar and accurate facts, successfully communicating
your message because all mistakes, whether mechanical or factual, have been sufficiently
addressed.

3. Conciseness. Properly written business papers are concise, expressing ideas in just enough
words as is necessary. There’s no unnecessary long-windedness and beating around the
bush.

4. Conversational. Good business writing sounds like an actual business conversation. There’s
no difficult language to process and no unnecessary ambiguity.

5. Convincing. It uses a serious tone to paint a believable and convincing picture, regardless of
whether you’re persuading a prospect or presenting a report.

6. Courteous. Good business writing takes people into account, so it’s neither callous nor
insensitive. There’s a prevailing air of courtesy to everyone addressed, regardless of how
high or low their job titles may be.

7. Complete. A good business paper should be complete, containing all the information the
recipients will need in order to effectively understand it.

Classifications of Business letters

EVERYDAY LETTERS – as the term implies are letters that are written every day.

 Letter of Inquiry – Inquiries usually seek information regarding the product


manufactured or sold, service rendered, prices and quotations of goods, terms of
payments, brochures or catalogs, and the like.
 Letter Ordering a Product of Service – almost all firms today make use of either order
letters or order forms.
 Letter of Sales – Since the purpose of this letter is to sell, the writer should be able to
stimulate the curiosity and attract the attention of the customer or reader.
 Letter of Response – This letter is written in reply to requests for information or favors,
in response to business reply cards that accompany sales letters and in response to
orders.
 Letter of Claim – Letters of claim are written to protest errors or complaints of clients
regarding situations like goods ordered that may not have arrived on time, lost or
damaged goods while in transit, or rude treatments form sales personnel.
 Letter of Adjustment – In writing this letter, the adjustment letter writer takes a
sympathetic attitude toward the customer over the loss or inconvenience suffered by
the latter.

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