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MGT646 Group Marketing Plan Assignment

The document provides instructions for a group assignment to create a fictitious marketing plan for a Malaysian business. The marketing plan must analyze the industry, competitors, business potential, competitive edge, and financial management. It should set strategic objectives like attracting business partners, applying for a loan, or turning around an existing small business. The marketing plan will be evaluated based on criteria such as originality, strategy analysis, research, feasibility, financial considerations, presentation structure, and recommendations.

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Gongju Esya
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232 views1 page

MGT646 Group Marketing Plan Assignment

The document provides instructions for a group assignment to create a fictitious marketing plan for a Malaysian business. The marketing plan must analyze the industry, competitors, business potential, competitive edge, and financial management. It should set strategic objectives like attracting business partners, applying for a loan, or turning around an existing small business. The marketing plan will be evaluated based on criteria such as originality, strategy analysis, research, feasibility, financial considerations, presentation structure, and recommendations.

Uploaded by

Gongju Esya
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

MASTER IN MANAGEMENT

GROUP ASSIGNMENT FOR MARKETING MANAGEMENT

Prepare ONE fictitious Marketing Plan with any of the following objectives:
a) Setting up a new marketing strategy to invite participation of business partners, OR
b) Submission for business loan application, OR
c) Reviving/Turnaround of existing small business to invite new business partners

The business plan must fit the following criteria’s:


a) A local Malaysian business set up with a capital requirement of not less than RM50,000 and
supported by not less than 5 employees.
b) The business will operate under local Malaysia business environment complying with
Malaysian business regulations.

Emphasize of elaboration must be on the following issues:


a) Industry and competitor analysis
b) Business potential and viability
c) Competitive Edge/Unique Selling Point/Market Niche
d) Business strategy using SWOT Analysis
e) Financial Management Analysis
f) Critical success factors or recommendations

Quality of the marketing plan will be based on the following criteria’s:


1. Idea originality and business creativity (10 marks)
2. Detail of business strategy analysis (15 marks)
3. Thoroughness of research (15 marks)
4. Realistic for local business implementation (15 marks)
5. Detail and realistic financial management considerations (15 marks)
6. Structured flow of idea presentation (15 marks)
7. Creative and realistic recommendations/Well thought critical success factors (15 marks)

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