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Interview Schedule for Online Shopping Study

This interview schedule contains questions to understand a customer's shopping behaviors both in-store and online. It includes questions about where and how often the customer shops, their familiarity with online shopping, how much time they spend online, and how they navigate and filter through products online. The questions aim to understand the customer's filtering process and preferences for product images featuring models or just the product.

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beohlai
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11 views2 pages

Interview Schedule for Online Shopping Study

This interview schedule contains questions to understand a customer's shopping behaviors both in-store and online. It includes questions about where and how often the customer shops, their familiarity with online shopping, how much time they spend online, and how they navigate and filter through products online. The questions aim to understand the customer's filtering process and preferences for product images featuring models or just the product.

Uploaded by

beohlai
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Fieldwork I - task Interview schedule

Selection Questions Lead Notes/comments


criteria Interviewer

Introduction of Debrief about interview, its


interviewers purpose, time it’ll take etc

General 1. What do you do for a Student/parttime


information living?

2. Where do you shop for Zara


Understanding clothes?
customer 3. How many times a month At least 4 times a
behavior do you shop? month

4. How many times a month Once a month


Familiarity with do you shop online?
online shopping 5. Why do you or don’t you
shop online? Easy, convenient

6. How much time do you Six hours a week, 3


think you spend on at most per day
Online online stores?
shopping 7. How do you feel when you Overwhelming,
behaviors navigate your favorite
online clothing store?

Filtering 8. Do you know what you’re Yes, write things


process looking for when you’re down that are
shopping online? needed but can get
9. What kind of terms do distracted
you use when searching Don’t typically
for clothes? search, use filter
10. How do you feel when instead
you’ve searched for Continue looking on
something but still can’t other sites
find what you’re looking
for?

Pictures 11. Are you drawn to Model, because you


products that are worn by can see the fit
a model or that just
showcase the product?

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