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MENU

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The Purpose and Benefit of a Booklet
The purpose of this booklet is to advertise a product or service.
Booklets can be a great way to market your company’s products
and can also help build your organization’s identity.

Getting Started
First, determine the audience of the booklet. This could be
anyone who might benefit from the products or services it
contains. Next, establish how much time and money you can
spend on your booklet. These factors will help determine the
length of the booklet and how frequently you publish it. If your
booklet is acting as a catalog of products or services, it’s
recommended that you publish at least quarterly so that your
booklet is considered a consistent
source of information. Your customers
“Place an
or employees will look forward to its
interesting
sentence or quote arrival.
from the text
here.” Also consider how you want to print
your booklet. You can print it on a
desktop printer, at a copy shop, or at a commercial printing
service. In addition to your budget, the complexity of the
publication—including whether you print it as a black and white or
a color publication—will help determine the best method for
printing your publication.

Before you print your booklet, consider how you will bind its
pages. The method you choose depends upon your booklet’s
page count, its intended use, and your budget. For example, if
your booklet contains just a few pages, you might choose the
most cost-effective option: folding and stapling. If it contains more
than a few pages, consider comb or coil binding, which use a
continuous, spring-shaped piece of plastic that enables your
booklet to lie flat and fold back on itself for easy reading. For thick
booklets, you might use a more permanent (and expensive)
method called “perfect binding,” used for paperback books.

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Inserting Your Own Art
You can replace the pictures in this template with your company’s
art. To do so, click where you want to insert the picture. On the
Insert menu, point to Picture, and then click From File. Locate
the picture you want to insert, and then click it. Next, click the
arrow to the right of the Insert
button, and then click either
Insert to place a copy of the
picture into the booklet, Link
to File to display the picture
without actually inserting a
copy, or Insert and Link.
Since Insert embeds a copy,
the picture is always visible,
but it may greatly increase the
size (in bytes) of your booklet
depending on how large the
picture is. In contrast, Link to
File does not increase the size, and if you make changes to the
original picture, they automatically show up in the booklet. But the
picture won’t be displayed if viewed from a computer that can’t
link to the original. Insert and Link inserts a copy so that the
image is always available, and also automatically updates
changes to the original.

Using Pull Quotes

You can draw readers into the information in your booklet by
using a pull quote, like the one on page two. A pull quote is a
phrase or sentence taken from your main column and set apart so
that it’s easy to see. It can be set apart in several ways. Typically,
you place it in a text box and then position the box either in the
margin or within the main column (with the column text flowing
around it). In addition, you might format the pull quote differently
from the main column by centering it or changing the typeface,
style, and size of the font. The text of a pull quote should be
engaging. When a reader flips through your booklet looking for a
reason to read it, a pull quote can provide that reason.

2
Using Text Boxes
The pull quotes and clip art in this
template are contained in text
boxes. A text box offers a flexible
way of displaying text and
graphics; it’s basically a container.
You can move a text box around,
positioning it just where you want
it; you can resize it into a tall
narrow column or into a short
wide column, or even rotate it so
that the text reads sideways.

Resizing a Text Box

To move a text box, select it so that it has either a hatched or
dotted border. Then, move the cursor over the border of the text
box until the pointer becomes a four-headed arrow, and then drag
the text box to its new location.

Nudging a Text Box into Position

Sometimes you may want to move a text box slightly in one
direction or another, but you find that using the mouse doesn't
give you the degree of control you want. You can achieve finer
control of movement by using the arrow keys on your keyboard.

To do so, click anywhere in the text box so that its borders

become visible, and then click a border to select the text box.
Next, press the arrow keys to move the text box. A single
keystroke moves the text box a single
increment, while holding an arrow key
“Place an down keeps the text box moving.
interesting
sentence or quote
from the text If granularity of movement is really
here.” important to you and you want as much
control as possible, you can cover less

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distance with each keystroke by first zooming in on the document.
To cover a greater distance with each keystroke, zoom out. You
can zoom out or in by clicking Zoom on the View menu.

Products or Services

PRODUCT OR SERVICE PRODUCT OR SERVICE

Describe the product or Describe the product or
service here. Include a brief service here. Include a brief
description and any features. description and any features.
Price: $00.00 Price: $00.00
Item #: 000000 Item #: 000000
Type: Type Type: Type

PRODUCT OR SERVICE PRODUCT OR SERVICE

Describe the product or Describe the product or
service here. Include a brief service here. Include a brief
description and any features. description and any features.
Price: $00.00 Price: $00.00
Item #: 000000 Item #: 000000
Type: Type Type: Type

PRODUCT OR SERVICE PRODUCT OR SERVICE

Describe the product or Describe the product or
service here. Include a brief service here. Include a brief
description and any features. description and any features.
Price: $00.00 Price: $00.00
Item #: 000000 Item #: 000000
Type: Type Type: Type

PRODUCT OR SERVICE PRODUCT OR SERVICE

Describe the product or Describe the product or
service here. Include a brief service here. Include a brief
description and any features. description and any features.
Price: $00.00 Price: $00.00
Item #: 000000 Item #: 000000
Type: Type Type: Type

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Order Form
Last Name

First Name M.I.

Address Apt./Unit

City State ZIP Code

Phone ( ) E-Mail

Method of payment   
Check VISA MasterCard

Credit Card # Exp. Date

Name as it appears on card

Signature

Item No. Price Qty. Amount

Subtotal
Tax
Shipping
Total

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We give you three easy ways to order:
 Visit us on the Web
 Fill out the order form and mail it to us
 Call us

Company Name
Street Address
Address 2
City, ST ZIP Code

Phone (555) 555-0125

Fax (555) 555-0145

Web site address