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Amul Consumer Feedback Questionnaire

The document is a questionnaire about consumer preferences and behaviors regarding Amul dairy products. It collects information such as demographics, awareness and purchase habits of Amul products, factors influencing purchase decisions. Respondents are asked about brand recognition and preference, product categories bought, and marketing channels like where ads are seen. Questions gauge perceptions of Amul on attributes like quality, availability, packaging and value.

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jayavarthan s
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15 views2 pages

Amul Consumer Feedback Questionnaire

The document is a questionnaire about consumer preferences and behaviors regarding Amul dairy products. It collects information such as demographics, awareness and purchase habits of Amul products, factors influencing purchase decisions. Respondents are asked about brand recognition and preference, product categories bought, and marketing channels like where ads are seen. Questions gauge perceptions of Amul on attributes like quality, availability, packaging and value.

Uploaded by

jayavarthan s
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

QUESTIONNAIRE FOR CONSUMERS

1. Age : ________________

2. Occupation: a) Business b) Employed c) House Wife d) Student

4. Domicile: a) Urban b) Rural

5. Monthly income: _______________

6. Do you know about Amul ? a) Yes b) No

7. Do you buy Amul products? a) Yes b) No

8. When you think of diary products, which brand comes to your mind? (Please tick)

Amul Milky mist Hatsun


Please mention
Nestle Mother Dairy Others

9. How frequently do you purchase Amul products?

a) Daily b) Weekly c) Monthly d) Festive Season e) Occasionally

10. What factors do you consider while buying Amul products?

a) Price b) Brand c) Quality d) Availability e) Packaging

11. Which Amul product do you like most? __________________

12. Which Amul product do you usually buy?

a) Butter b) Cheese c) Panner d) Milk e) Others

If others,specify

13. From where do you buy Amul products?

a) Retail shops b) Grocery Stores c) Super Markets d)Amul exclusive store

14. Which brand you prefer among the following brands?

a) Amul b) Milky mist c) Nestle d) Hatsun e) Mother diary f) Others (Specify)

15. Have you ever purchased Amul products? a) Yes b) No

16. Where do you see Ads of Amul?

a) T.V b) Social Media c) Radio d) Newspapers


NO Statement Strongly Disagree Neutral Agree Strongly
Disagree Agree
17 Amul products are known for quality
18 Amul products are easily Available
19 Amul products have good packaging
20 Buying Amul products is a good value for money

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