Tayug National High School
Tayug, Pangasinan
SENIOR HIGH SCHOOL
Privacy, Sharing, and Trust on Social Media:
A Qualitative Study on the Privacy and User Awareness
Bulao, Mary Gold B.
Nollido, Daren
Mallanta, Braily Marz
Researcher
Roderick R. Castillo, PH.D
Subject Teacher
2019-2020
Chapter 1
Introduction
Background of the Study
Social media originated as a way to interact with friends and family but was later
adopted by businesses which wanted to take advantage of a popular new communication
method to reach out to customers. The power of social media is the ability to connect
and share information with anyone on Earth, or with many people simultaneously.
According to the Pew Research Centre (2018) social media users tend to be
younger. Nearly 90 percent of people between the ages of 18 and 29 used at least one
form of social media. Further, these users tend to be better educated and relatively
wealthy, or earning over $75,000 per year. Social media may take the form of a variety
of tech-enabled activities. These activities include photo sharing, blogging, social
gaming, social networks, video sharing, business networks, virtual worlds, reviews and
much more. Even governments and politicians utilize social media to engage with
constituents and voters.
Maya Dollarhide (2019) social media is computer-based technology that
facilitates the sharing of ideas, thoughts, and information through the building of virtual
networks and communities. By design, social media is internet-based and gives users
quick electronic communication of content. Content includes personal information,
documents, videos, and photos. Users engage with social media via computer, tablet or
smartphone via web-based software or web application, often utilizing it for messaging.
Tufts (2019) social networks and other online media are great tools for
engagement and two-way communication, but given the nature of this two-way, real-time
communication, there is the potential for significant risks associated with inappropriate
use.
Govani and Pashley (2005) investigated students’ awareness of the privacy
issues and the available privacy protection provided by Facebook. They found that the
majority of the students are indeed aware of possible consequences of providing
personally identifiable information to an entire university population, but nevertheless,
feel comfortable enough in providing their personal information. Even though they are
aware of ways to limit the visibility of their personal information, they did not take any
initiative to protect the information.
Statement of the Problem
This study aimed to find out the users' awareness in terms of privacy, sharing, and
trust on social media of Grade 12 students of Tayug National High School, School year
2019-2020.
Specifically, it seeks answers to the following questions:
1. Why do people/user post/share information/s that must be keep private?
2. How much trust they did give to social media? How do they treat social
media/Facebook?
3. What are the advantages and disadvantages of posting/sharing? Effects?
Significance of the Study
The findings analysis generated by this study may pose significance to the
following:
Tayug National High School. In general, the results of the study would give
theoretical insights in the planning and organization of the social media in terms of
privacy and user’s awareness in school.
Researcher. It would provide the researcher a glimpse of the pupil career
preference as influenced by different factors identified in the study to craft an appropriate
career program for students.
Future Researcher. This study may encourage future of researcher to conduct
even further launched on the same topic to contribute to the queue of related studies
along the concerns of the Privacy and User’s Awareness.
Students. The findings would greatly benefits the students. The improvements
that would be undertaken by the social media, the social media and user’s, and the
parents are expected to result in better students’ Privacy, Sharing, and Trust on Social
Media.
Community. As viewed, this sector of individuals would be encouraged to extend
help as beneficial in the attainment of the goals to improve the awareness of every social
media user. Therefore, they can give assistance to others in term of the privacy, sharing
and trust to provide details.
Scope and Delimitation
This study deals with Privacy, Sharing, and Trust on Social Media: A Qualitative
Study on the Privacy and User Awareness at Tayug National High School for the School
Year 2019-2020. The study is focused on twenty-three (23) Grade 12 students of General
Academic Strand (GAS).
Definition of Terms
Privacy- the state or condition of being free from being observed or disturbed by
other people.
Trust- firm belief in the reliability, truth, ability, or strength of someone or something.
Media- the main means of mass communication
Technology- the application of scientific knowledge for practical purposes especially in
industry.
Adopted- choose to take up, follow, or use.
Glimpse- a momentary or partial view.
Queue- a list of data items, commands, etc., stored to as to be retrievable in a definite
order, usually the order of insertion.
Simultaneously- happening or being done at exactly the same time.
Social- relating to society or its organization.
Personal- belonging to a particular person rather than to anyone else.
Information- facts provided by or learned about something or someone.
