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Impact of Advertising on FMCG Brand Loyalty

The document discusses factors that influence brand loyalty towards fast-moving consumer goods (FMCG) brands. It asks who influences the respondent's loyalty and which media sources impact their behaviors. It then lists several statements about attributes and behaviors that indicate varying levels of brand loyalty, such as consistently purchasing the same brand, having an emotional attachment to brands, and remaining committed even through price increases.

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sumit kewalramani
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6 views1 page

Impact of Advertising on FMCG Brand Loyalty

The document discusses factors that influence brand loyalty towards fast-moving consumer goods (FMCG) brands. It asks who influences the respondent's loyalty and which media sources impact their behaviors. It then lists several statements about attributes and behaviors that indicate varying levels of brand loyalty, such as consistently purchasing the same brand, having an emotional attachment to brands, and remaining committed even through price increases.

Uploaded by

sumit kewalramani
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Creative Advertisement

1.) Does Advertising play role towards brand loyalty in ? If yes which source of media influenced
your behavior towards brand loyalty??

Primary Group Reference

1) Who influence your loyalty towards FMCG brands??

Distinctive product attributes in FMCG keep me brand loyal

I do not repeat a purchase if I am dissatisfied about a particular FMCG brand

I attain benefits from the FMCG brands I am loyal towards

I do not switch FMCG brands because of the high cost implication

I trust the FMCG brands I am loyal towards

The FMCG brands I purchase has consistently high quality

I have a passionate and emotional relationship with the FMCG brands I am loyal to

I have an emotional attachment with the FMCG brands I am loyal towards

I do not purchase/sample other FMCG brands if my FMCG brand is unavailable

I remain committed to FMCG brands even through price increases

I do not necessarily purchase the same FMCG brands all the time

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