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Customer Knowledge Competence Summary

1. Customer knowledge competence is the ability of an organization to effectively gather, analyze, and utilize customer knowledge to achieve important goals. 2. Customer data integration is the technical process of gathering customer data and making it useful and available. It involves developing rules for data storage and access. 3. Information representatives provide manufacturing with customer requests and feedback. They provide finance and accounting with competitive credit policies, pricing, and market conditions. They also help marketing design campaigns and provide feedback on campaign effectiveness.

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7 views1 page

Customer Knowledge Competence Summary

1. Customer knowledge competence is the ability of an organization to effectively gather, analyze, and utilize customer knowledge to achieve important goals. 2. Customer data integration is the technical process of gathering customer data and making it useful and available. It involves developing rules for data storage and access. 3. Information representatives provide manufacturing with customer requests and feedback. They provide finance and accounting with competitive credit policies, pricing, and market conditions. They also help marketing design campaigns and provide feedback on campaign effectiveness.

Uploaded by

HEM BANSAL
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Group 9

Sec C
Summary
Chapter 13

Customer Knowledge Competence


It is the ability to gather, analyse, utilize customer knowledge effectively at the organizational level and
important goal for orgs. to develop.

Customer Date Integration (CDI)

The technical process of gathering data and making it useful and available
 -development of rules for how
data should be stored and made available
 -not software

Following are the steps in CDI: -

1. Acquire data

2. Make data useable

3. Make data available

4. Use the data

Data mart is the specialized subset of data held in a database that was designed for a specific purpose. In
loose credit policies there are more sales and more bad debts and in tight credit policies fewer sales but
fewer bad debts. Information reps provide for manufacturing is Reps know what their customers are
asking for

Information reps provide for finance and accounting is that Reps can provide information so credit policies
are competitive, competition pricing, market conditions, etc.

Information reps provide for marketing are: -

-Salespeople contribute important info. both before and after a campaign
 -Help design it, help to see how
it is going,
-Ex. Salespeople report on how Drs are responding to their drug presentations Lift, an increase
sale due to a campaign.

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