How to Generate Consistent Facebook Ad Results �
(For Brand Spankin New Stores Wanting $1k Daily Net)
Hello everyone, I want to say thank you to Gabriel for being a total bad ass. His unique training has
helped my business a lot. I remember the first time we paid him $500/hour for coaching and next
thing you know we were hitting $50k months. :)
In this post I'm going to break down the exact process we use to take brand new stores to $1k per
day, and then onwards & upwards to $3k-$5k daily sales.
There's people doing WAYYY more than this, $300k/days are also possible. But I know the
frustration of losing money on a new store. So let's knock out $1k days, then we'll work on the big
days.
#1. Your Store's Conversion Rate
First and foremost, before you blast amazing traffic to your website, make sure your store is built for
conversions.
You should have the following in place:
- A quality theme that has a page load time of less than 5 seconds (Use [Link] for testing)
- Quality products with well written product descriptions
- Legal links (privacy policy, refund policy, etc.)
- Important pages like Contact us, About Us, Shipping Info, FAQ, etc.
- A quality logo, brand, and design (You want the colors to match, and the spacing of the website to
look nice).
I'm naturally very good with designing quality websites, but this seems to be a MAJOR struggle for
some people. I advise you to spend some quality time writing good product descriptions and making
sure your website flows well (especially on mobile!).
#2. Your testing phase
Put together a list of 5-10 decent quality products to test. Please make sure these products aren't
already super popular.. Find something thats untapped.
Don't try to ride other peoples trends, instead start your own trend and let people copy you while you
make the money.
One brand new accounts we launch 15-20 ad sets at $5/day (conversion ads optimizing for "view
content").
These ads probably wont get sales, but the CTR will be very high and you'll likely get ATC's too.
Find the best converting interests in terms of "best CTR and CPC" and then duplicate these ad sets
into a new campaign. This campaign should be optimizing for purchase, even if its showing your
purchase event is red.
Let the conversion ads run for 3 days unless the CPC is above $2 with a CTR (All) of less than 2%.
Just rapidly test products until you start getting sales.
**** Additional testing tactics
- If you're starting to get sales, you'll want to use the breakdown tool to find out who your true
audience is. Begin narrowing down and duplicating.
If you're getting sales, make new ad sets everyday.
Don't get complacent, keep pushing it!
#3. Scaling fast
At this point you should be getting sales everyday, and profiting. If not, then you're not ready to
scale.
So the point being, don't stop following step 2 until you're done with testing.
- Create lookalikes (duh) but seriously, you should be using all the lookalikes possible. View content,
95% VV, Initiate checkout, ATC, and purchase.
(follow the same methods as step #2 for testing, but instead of regular audiences just use
Lookalikes!
- Test to see if your account lets your gradually increase the budget of your winning ad sets.
Sometimes these ads will bomb if you're not careful. If this doesn't work don't do it yet.
- Take your best winning lookalike and duplicate it to $50 - $100 and schedule for 12am.
- Duplicate your best winning ad set 5x and don't change anything. (short term scaling, not long term
or sustainable but good for quick sales)
- Duplicate your best ad set and put all your winning interests into one ad set. This should be 3-5
interests or lookalikes in one ad set, we call this a "super ad". Make this $25-$50/daily.
- Use DPA retargeting and custom audience retargeting. Custom audience retargeting should be
done as a conversion campaign or even a traffic campaign. My best audiences are "3 Day Page
Views" and "30 Day ATC"
Extras:
- Use email marketing, we mail out 3-5 times per week and we're very consistent. We also have
autoresponder follow ups to get more sales.
- Try your best to find a best selling product. It doesn't always happen, but once you do this makes
life SOO much easier.
You can then find a cheaper supplier and buy in bulk. Make sure the product page for the best seller
is immaculate.
- Minimize your apps, don't use the popular Beekting or Privy apps because they'll slow your shop
down.
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Wanna know whats more important than all this material?
Your mindset.
You'll self sabotage yourself and limit your successes if you don't change your beliefs about winning.
The first hour of the day is the most important, and it determines your entire day.
If you're limited on time for your ecom business, find a way to make the most of your small window of
opportunity. Be very diligent and persistent. Don't talk about your goals either. Just work in silence
and let your results speak.
Doing $1k per day isn't hard.
There's thousands of people in this group doing that easily.
Some people are mad that they're doing $1k per day and not $5k if that puts it into perspective.
Fix your mindset and change your life. You got it.
Hope this helps!
- Nick Guadagnano
