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Understanding Advertisements and Their Types

The document defines advertisements as public announcements found in newspapers, television or online that promote products, services or events for sale. Advertisements aim to urge readers/viewers to buy or use what is being advertised, announce products/services/events to the public, and convince people to use what is being promoted. There are different types of advertisements including printed, advertorials, display ads and electronic ads using radio, TV or the internet. When creating ads, language features like word choice that provides relevant information, targets the intended audience, and suggests the product to viewers are important.

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33 views7 pages

Understanding Advertisements and Their Types

The document defines advertisements as public announcements found in newspapers, television or online that promote products, services or events for sale. Advertisements aim to urge readers/viewers to buy or use what is being advertised, announce products/services/events to the public, and convince people to use what is being promoted. There are different types of advertisements including printed, advertorials, display ads and electronic ads using radio, TV or the internet. When creating ads, language features like word choice that provides relevant information, targets the intended audience, and suggests the product to viewers are important.

Uploaded by

Hotma Asi Hasugian
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as DOCX, PDF, TXT or read online on Scribd

Definition of Advertisement

Advertisement text is a text consists of a public announcement commonly found in a newspaper,


television, or internet advertising. Sometimes it is about a product, services, or an event for sale.

Function of Advertisement
Based on the definition of Advertisement as above mentioned so there some function or purpose of
Advertisement, they are:

 To urge the listener or reader to buy or use the product or services being advertised.
 To announce about a product, services, or an event to the public.

To convince of communication about a product, services, or an event so that the user effort to use the
product or services..
 Generic Structure of Advertisement
 Purpose: purpose built of the advertisement.
 Name of product: product names in advertising.
 User: user of the product.

Kinds of Advertisement
Based on the media used, there are some kinds of advertisement, they are:

[Link] Advertisement
Printed advertisement is an advertisement that it is published by using printed media, such as
newspaper, magazine or others.

2. Advertorial
Advertorial is an advertisement formed as news.

3. Display Advertisement
Display Advertisement is an advertisement in which it is displayed in an image or big letters.

4. Electronic Advertisement
Electronic Advertisement is an advertisement published using electronic media, such as, radio
advertisement, television advertisement, internet advertisement, etc.

Language Features of Advertisement


When we want to make an advertisement, we have to know some Language Features of
Advertisement, they are:

 The choice of words used related to necessary information.


 The choice of words used to indicate the target
 The choice of words used is precise, logical, and courteous.
 The choice of words used have a suggestion for the audience.
In this activity, we will learn some interesting advertisements

Instructions
 In this activity, we will learn some interesting advertisements
Advertisement 1

 Advertisement 2
 Advertisement 3

 Advertisement 4

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