CONSUMER BEHAVIOR QUESTIONAIRE
Q1. How do you come to know about vijaya Dairy?
No Channel No. Of Percentage (%)
Respondents
1 Advertisements 0 0%
2 Retailers 75 75%
3 Friends/others 25 25%
Total 100 100%
No. Of Respondents Percentage (%)
75
25
0% 75% 25% Percentage (%)
0 No. Of Respondents
Advertisements Retailers Friends/others
[Link] Do you generally buy the milk?
S. No Attributes No. Of Percentage (%)
Respondents
1 Milk vendors 35 35%
2 Retail store 45 45%
3 Milk Dealers 20 20%
Total 100 100%
Milk vendors Retail store Milk Dealers
20%
20
35%
35
45
45%
[Link] brand milk do you prefer to buy?
S. No Brand No. Of Percentage (%)
Respondents
1 Vijaya 76 76%
2 Sangam 12 12%
3 Dodla 12 12%
Total 100 100%
12%
Dodla
12
12%
Sangam
12
76%
Vijaya
76
0 10 20 30 40 50 60 70 80
Percentage (%) No. Of Respondents
[Link] much quantity of milk do you consume daily?
S. No Quantity No. Of Percentage
Respondents
1 500ml 62 62%
2 1000ml 18 18%
3 1500ml 20 20%
Total 100 100%
No. Of Respondents
1500ml
20%
1000ml
18% 500ml
62%
500ml 1000ml 1500ml
[Link] which form do you like to purchase milk?
S. No Type No. Of Percentage
Respondents
1 Milk packets 50 50%
2 Loose milk 30 30%
3 Both 20 20%
Total 100 100%
No. Of Respondents Percentage
Both 20 20%
Loose milk 30 30%
Milk packets 50 50%
0 10 20 30 40 50 60
[Link] type of products from vijaya Dairy do you like to buy?
S. No Products No. Of Percentage
Respondents
1 Lassi 67 67%
2 Ragi laddu 23 23%
3 Malay laddu 10 10%
Total 100 100%
NO. OF RESPONDENTS
Lassi Ragi laddu Malay laddu
10%
23%
67%
[Link] the quality of Vijaya Dairy products?
S. No Options No. Of Percentage(%)
Respondents
1 Good 74 74%
2 Bad 0 0%
3 Moderate 26 26%
Total 100 100%
Chart Title
74 26
80
26%
60 Moderate
40 0 0%
Bad
20 74%
Good
0
No. Of Respondents Percentage(%)
Good Bad Moderate
[Link] are the things to improve in vijaya Dairy?
S. No Things No. Of Percentage
Respondents
1 Quality 15 15%
2 Quantity 10 10%
3 Distribution 75 75%
Total 100 100%
No. Of Respondents Percentage
15% 10% 75%
15 10 75
QUALITY QUANTITY DISTRIBUTION
9. Do you satisfied with vijaya dairy products?
S. No Opinion No. Of Percentage
Respondents
1 Satisfied 65 65%
2 Not satisfied 24 24%
3 Highly satisfied 11 11%
Total 100 100%
No. Of Respondents
11%
Satisfied
24% Not satisfied
65% Highly satisfied
[Link] thing did attracted you to buy vijaya dairy products?
S. No Options No. Of Percentage (%)
Respondents
1 Brand 28 28%
2 Quantity 63 63%
3 Availability 9 9%
Total 100 100%
Brand Quantity Availability
9 9%
63 63%
28 28%
NO. OF RESPONDENTS PERCENTAGE (%)
[Link] you like to refer the Vijaya Products to others..?
S. No Response No. Of Percentage (%)
Respondents
1 Yes 63 63%
2 No 17 17%
3 Never 10 10%
Total 100 100%
Yes No Never
70
63
60
50
40
30
20 17
10
10
63% 17% 10%
0
No. Of Respondents Percentage (%)
[Link] VIJAYABRAND is not available in your area which brand do
you like to purchase?
S. No Brand No of Percentage
Respondents
1 Heritage 75 75%
2 jersey 5 5%
3 Milk vendors 20 20%
Total 100 100%
0% 10% 20% 30% 40% 50% 60% 70% 80%
80
70
60
50
40
30
20
10
No of Respondents Percentage