Title : LetTrip
Course : BSc (Hons) in Information Technology
Module Code : BM006-3-2-CRI
Intake Code : UC2F1811IT(NC)
Lecturer Name : Haslina Hashim
Hand in Date :
Word Count :
Student ID Student Name
TP053987 LUA WING ONN
Contents
1.0 Introduction ............................................................................................................................................. 3
1.1 Problem Statement .............................................................................................................................. 3
1.2 Competitive Analysis .......................................................................................................................... 3
1.2.1 Opening ............................................................................................................................................ 4
1.2.2 Evaluation ........................................................................................................................................ 5
1.3 Objective Statement ............................................................................................................................ 6
2.0 Idea Generation ....................................................................................................................................... 6
2.2 Mind Mapping .................................................................................................................................... 6
2.1 Attribute Listing ............................................................................................................................ 7
3.0 Product Description ................................................................................................................................ 7
3.1 Design ................................................................................................................................................. 7
3.1.1 Home Page ....................................................................................................................................... 7
3.1.2 Navigation Page ............................................................................................................................... 8
3.1.3 Search Page ...................................................................................................................................... 9
4.0 Market Identification ............................................................................................................................ 10
1.0 Introduction
LetTrip is a mobile application to let the parent to plan a road trip with their children together, the
application can help the parent to find the best sightseeing spot and the application have artificial
intelligent to help those parents to collect the information around and the shortest route to the place
for the user.
1.1 Problem Statement
Nowadays a lot of parent they do want to bring their children alongside with to travel, because
some children will cause troublesome when during the trip and some parent will give reason like
their children are too young, and some children they do not like to sleep at strange place and
different bed compare to their own one. Something will come up and you will put off your plans
till next summer, next spring break, next year… And before you know it, your kids will be too old
and will not want to travel with you. A bit over a year ago we went on a sundowner safari ride at
one of the lodges in Namibia and shared a jeep with another Belgian family who were traveling
with their kids of 16-18 years old. They couldn’t believe we were doing a road trip in Namibia
with three young kids. They told us that this was only their second trip with their children and that
they were sorry that they didn’t travel with their kids when they were younger. ‘We just didn’t
dare. We realize now what we had missed’, they said. (Jurga, 2018)
1.2 Competitive Analysis
A competitive analysis is a serious part of the company to marketing strategy. Evaluate your
competitors by placing them in strategic groups according to how directly they compete for a share
of the customer's dollar. (Entrepreneur Asia Pacific, 2019) By evaluating the competitor weakness,
can start to develop an advantages of LetTrip.
1.2.1 Opening
The competitor within the tour application organization which is Google Trips and Pocket Earth.
Google Trip online on September 19, 2016 on Android and IOS platform. Google Trips is few
applications that a lot of people does not know but who the person using the application, they all
say it was the best tour application that they have ever use. Pocket Earth launched on July 1, on
IOS platform only. Pocket Earth is the best tour application in IOS, Pocket Earth have an offline
map to download so when the when a family travel to a place without signal it also can see the
map where the position they are.
The table below is the analysis of the product between Google trip and Pocket Earth.
Application Name
Target Market Tourist Tourist
Uniqueness Google Trips can connect to User can browse the map
other google service such as without any data plan. The
google Map, Google Drive, user can drop pins on the
Gmail and more. So, it helps map to mark the location
Google Trips to collect data that part of user itinerary.
and analysis the information.
Limitation Too many click on the The limitation of the Pocket
application not user-friendly. Earth is the application only
Secondly, it shows the location available in IOS platform the
on the Google Map but it does android user cannot use it.
not show in the Google Trips Secondly, the Pocket Earth
map.
have a Pro version that need
to pay to upgrade to use
more feature that will cost
4.99 USD.
Technology Used - Offline database - Offline database
- GPS - GPS tracking recording
Table [Link] Competitor Analysis
1.2.2 Evaluation
Uniqueness
Google Trips can connect to other google service such as google Map, Google Drive, Gmail and
more. So, it helps Google Trips to collect data and analysis the information.
Pocket Earth User can browse the map without any data plan. The user can drop pins on the map
to mark the location that part of user itinerary. For example, user hostel accommodation is not
show in the map, so the user can simply drop a pin where they save it in Pocket Earth.
Limitation
Goole Trips restriction on Google Map, the user location will always display on the Google Map,
but, it does not show on the Google Trips. This will bring a lot of troublesome to the user, so the
user needs to keep switching the application to check whether they are in correct location (Anand,
2017).
The limitation of the Pocket Earth is the application only available in IOS platform the android
user cannot use it. Secondly, the Pocket Earth have a Pro version that need to pay to upgrade to
use more feature that will cost 4.99 USD.
Technology Used
The technology used on the Google Trips is offline database and GPS. Offline database can help
the user to access to the map if they are in no signal area or finish the data plan. GPS can help user
to locate their location and find the nearest sightseeing place for the user.
Pocket Earth also have offline map to let the user to access to the map when they are offline area.
Pocket Earth have a feature is 3-word address, the user can see their 3-word address wherever the
user at anyplace, and can search for, navigate for 3-word address when the user is online and
offline (What3Word, 2019).
1.3 Objective Statement
The development of LetTrip is designed to be user-friendly design and more convenience to the
user experience. Bring better experience and enjoyable travel to the family.
2.0 Idea Generation
2.2 Mind Mapping
Figure 2.1.1 Mind Map
2.1 Attribute Listing
Theme Target User Function Technology Used
White Local Navigation GPS
Blue Male Login Artificial Intelligence
Yellow Female Search Analysis
Green Children
Table 21.1 Attribute Listing
3.0 Product Description
3.1 Design
3.1.1 Home Page
Figure [Link]
From the photo above it show the home page of the LetTrip where the user access to the application
this is the first page show up to the user. The top search is to let the user to search the place where
they wanted to go.
3.1.2 Navigation Page
Figure [Link] Navigation Page
From above picture it shows the navigation page of the LetTrip, in this page it shows to the user
the route of the trip and navigate user to the destination point.
3.1.3 Search Page
Figure [Link]
From the picture it the show function of the LetTrip, the application will remember last time what
the user has search.
Function
The function of the LetTrip application come with which is search function and navigation
function. A search function that can easily to find the information that the user is looking for is the
key of creating a user-friendly application(Kyrnin, 2019). User can locate the place for specific
keyword to find the place or hotel. The navigation function is to help the user to lead to the
destination point.
Feature
LetTrip have weather forecasting to help the user to prepare the travel day weather to prevent rain
or sunny day. So that the user can prepared for the day they go to travel.
Technology Used
GPS
Global Positioning System as GPS is a satellite navigation system used to determine the ground
position of an object (TechTerm, 2019). It sends out the accurate signal, to allowing the GPS
receiver to calculate and show the position of the person, speed and time to the user. The GPS is
to show the map of Malaysia and locate the user position and help them to reach to their final
destination point.
Artificial Intelligent
Artificial intelligence (AI), the ability of a digital computer or computer-controlled robot to
perform tasks commonly associated with intelligent beings. The term is frequently applied to the
project of developing systems endowed with the intellectual processes characteristic of humans,
such as the ability to reason, discover meaning, generalize, or learn from past experience
(Copeland, 2019). Some particular application for AI contains voice recognition, face recognition,
self-correction and more. Ai help the user to calculate the trip distance according to the big data to
choose the best route to the user.
4.0 Market Identification
4.1 Price
LetTrip is a free application to all user in IOS and Android platform. It helps a parent and children
to move closely and let them travel around in Malaysia.
4.2 Place
Country Malaysia
Weather Sunny
Cloudy
Rainy
Area City
Town
Village
4.2.1 Geographic
LetTrip is focuses on Malaysian family and let the parent plan to have a travel to enjoy the trip
with children. If the application is trending and has an impact on parent and children move close,
LetTtrip will plan to expand to other country.
5.0 Ideal Evaluation
5.1 Dot Sticking Analysis
References
Anand, A., 2017. Hackernoon. [Online]
Available at: [Link]
product-design-2f7719b8b39d
Copeland, B., 2019. britannica. [Online]
Available at: [Link]
Entrepreneur Asia Pacific, 2019. Entrepreneur. [Online]
Available at: [Link]
Jurga, 2018. fullsuitcase. [Online]
Available at: [Link]
Kyrnin, J., 2019. LifreWire. [Online]
Available at: [Link]
TechTerm, 2019. TechTerm. [Online]
Available at: [Link]
What3Word, 2019. What3Word. [Online]
Available at: [Link]