Age: 25 years
Occupation: Developer in Delloite
1. What made you come into Westside today?
Wanted to buy clothes, went to mall saw the out let so went in.
2. How did you come across the brand Westside?
We and my friends went to mall saw the store, nothing specific just saw the clothes I
liked it and we went in.
3. What words best describe Westside for you?
Reliable – Im still using the clothe, has a quality in trems of material and has value for
money.
4. What is Westside’s promise to you (what does it promise to do for you)?
Durability – as I said in the previous questions.
5. When was the first time you purchased from Westside?
Not sure long back.
6. Will you buy from Westside again?
Depends I’m not a person who takes clothes from any particular store.
7. Or, why do you continue to buy from Westside?
I brought from there only once.
8. How do you feel when you use apparel from Westside?
Comfortable and design was good its was shirt with white with blue dots.
9. How do you feel when apparels from Westside is unavailable?
I would go for other stores.
10. How well does Westside deliver on its promise? And has it ever failed in doing so?
I don’t know about what promise it delivers but it has good quality.
11. Have you witnessed any of Westside’s advertisements?
No.
12. What message did Westside's advertising communicate to you?
Nil
13. Do you like or dislike the advertising? Why?
Nil
14. What are your expectations from Westside?
When I first saw west side I thought it was western side, I didn’t have any expectations
such I feel the clothes so I had no such expectations.
15. Is there any location you would want a Westside store to be present, where it already
isn’t?
No,The stores is near my house.
16. Do you feel that Westside’s apparel is value for money?
Yes – as told above.
17. If Westside was suddenly hard to find, would you pay more to guarantee you got enough
the apparel you require?
No, I’m not choosy
18. If Westside’s apparels were less expensive, would you purchase more of it?
Yes – Since the quality is good it would.
19. What message does Westside’s logo convey about itself?
No idea.
20. What do you think of it when you see the logo?
Nil
21. How responsive is its customer support?
I did not interact with any of the customer support there but they seemed polite.
22. Describe your best experience with Westside.
I visited Westside for first time, this experience was good. The clothes, and their prices.
23. What would make you like Westside more?
I have no such intention because I purchase other brands as well.
24. Would you recommend Westside to your friends?
Yes, I definitely will have I already have and many of them shop here.
25. What would play a major role in your purchasing decision, The brand name or your
family or friends choice of apparel, or your personal choice?
My choice, even if my friends tell me.
Age:27
Occupation: Leadsquare
1. What made you come into Westside today?
Had some leisure time so just came by.
2. How did you come across the brand Westside?
Went to a mall, saw a store so went in, also it’s from TATA groups. Went to the shop and
checked the clothes so go to know the quality was good.
3. What words best describe Westside for you?
Unique – See when you go to Westside the brands in it will be little bit costly, the quality
the design and varieties that we’ll find there in much better design , much polished and in
much better price. When you see the clothes you can say that it is from Westside.
4. What is Westside’s promise to you (what does it promise to do for you)?
Durability – explained above. First time I was exploring just to see, I think I went to
forum mall for the first time, the model are pretty good.
5. When was the first time you purchased from Westside?
First time I was exploring just to see, I think I went to forum mall for the first time , the
model are pretty good.
6. Will you buy from Westside again?
The quality of the products that they give are pretty good. And they are maintaining the
quality and the models are changing every short duration of time its not saturated or
stagnated.
7. Why do you continue to buy from Westside?
The quality of the products that they give are pretty good. And they are maintaining the
quality and the models are changing every short duration of time its not saturated or
stagnated.
8. How do you feel when you use apparel from Westside?
It feel comfortable, even the clothe quality whatever it is, even during summer also the
clothes from Westside is comfortable.
9. How do you feel when apparels from Westside is unavailable?
I won’t feel bad. It depends on the urgency of the clothing it is really urgent I would go
for the competitor or I shall wait until the Westside comes up with it ill check it if it is
available in any other branch.
10. How well does Westside deliver on its promise? And has it ever failed in doing so?
It delivers it’s consistently and I don’t think it has ever don’t it.
11. Have you witnessed any of Westside’s advertisements?
Yes in boarding’s.
12. What message did Westside's advertising communicate to you?
I don’t remember.
13. Do you like or dislike the advertising? Why?
Nil.
14. What are your expectations from Westside?
Let them keep up with what they are doing, but pricing should be taken into
consideration. IF you see the same shirt from Westside can be found in other store is less
in price that time we might feel it should have been less price.
15. Is there any location you would want a Westside store to be present, where it already
isn’t?
No I don't think so I am not really bothered about it.
16. Do you feel that Westside’s apparel is value for money?
Ya sure, reason I have explained above.
17. If Westside was suddenly hard to find, would you pay more to guarantee you got enough
the apparel you require?
No. I won’t do it.
18. If Westside’s apparels were less expensive, would you purchase more of it?
Ya I would buy as I have told before.
19. What message does Westside’s logo convey about itself?
I don’t know about logo.
20. What do you think of it when you see the logo?
Nil
21. How responsive is its customer support?
They are really good, no bad experience as such.
22. Describe your best experience with Westside.
All experience with Westside were good, not only one all were good.
23. What would make you like Westside more?
I have told this before itself.
24. Would you recommend Westside to your friends?
Yes I would - I have told reason in all the previous questions why you are asking me
again.
25. What would play a major role in your purchasing decision, The brand name or your
My choice and the quality of the product. Also the price.
Age: 28 years
Profession: Assn. Manager E&Y
1. What made you come into Westside today?
They are one of Client and also went to a shopping mall.
2. How did you come across the brand Westside?
As I said before they are our clients and newspaper ads.
3. What words best describe Westside for you?
Fashion- they have ethnic, western and kids wear and every 15-20days their product line
changes
4. What is Westside’s promise to you (what does it promise to do for you)?
Latest fashion. – I told in the above question.
5. When was the first time you purchased from Westside?
I don’t exactly remember, may be three years back.
6. Will you buy from Westside again?
Located across pan India.
7. Or, why do you continue to buy from Westside?
Same.
8. How do you feel when you use apparel from Westside?
Comfort – why the quality being them major reason for the comfort the material and also
their fashion designs.
9. How do you feel when apparels from Westside is unavailable?
I’m not a continuous buyer from Westside so if it is unavailable I would for other brands.
10. How well does Westside deliver on its promise? And has it ever failed in doing so?
I have no idea about their promises as such if your asking me in terms of their quality ,
durability and the fashion yes they consistently provide it .
11. Have you witnessed any of Westside’s advertisements?
Yes.
12. What message did Westside's advertising communicate to you?
Good fashion.
13. Do you like or dislike the advertising? Why?
Average because the advertisement is not innovative.
14. What are your expectations from Westside?
They should not increase the prices and pinch the customers.
15. Is there any location you would want a Westside store to be present, where it already
isn’t?
I believe they across pan India.
16. Do you feel that Westside’s apparel is value for money?
Yes, because if I don’t like the apparel I can exchange it for money with the bill or get a
credit with just taking the cloth and get new clothes that I like.
17. If Westside’s apparels were less expensive, would you purchase more of it?
I don’t think so because they have combination good quality and price.
18. What message does Westside’s logo convey about itself?
No idea.
19. What do you think of it when you see the logo?
Nil.
20. How responsive is its customer support?
They’re very good they do a pretty good job because whenever you have a doubt
regarding any such issue they help us out so it’s fine.
21. Describe your best experience with Westside.
I don’t remember.
22. What would make you like Westside more?
I’m more into fashion, so I would go for their varying fashion apparels.
23. Would you recommend Westside to your friends?
Yes, why not. The reason I have told in the above questions.
24. What would play a major role in your purchasing decision, The brand name or your
family or friends choice of apparel, or your personal choice?
I believe that my choice is more important than any of my family or my friends choice
because in the end its me who is going to wear it.
Age: years
Profession:
25. What made you come into Westside today?
They are one of Client and also went to a shopping mall.
26. How did you come across the brand Westside?
As I said before they are our clients and newspaper ads.
27. What words best describe Westside for you?
Fashion- they have ethnic, western and kids wear and every 15-20days their product line
changes
28. What is Westside’s promise to you (what does it promise to do for you)?
Latest fashion. – I told in the above question.
29. When was the first time you purchased from Westside?
I don’t exactly remember, may be three years back.
30. Will you buy from Westside again?
Located across pan India.
31. Or, why do you continue to buy from Westside?
Same.
32. How do you feel when you use apparel from Westside?
Comfort – why the quality being them major reason for the comfort the material and also
their fashion designs.
33. How do you feel when apparels from Westside is unavailable?
I’m not a continuous buyer from Westside so if it is unavailable I would for other brands.
34. How well does Westside deliver on its promise? And has it ever failed in doing so?
I have no idea about their promises as such if your asking me in terms of their quality ,
durability and the fashion yes they consistently provide it .
35. Have you witnessed any of Westside’s advertisements?
Yes.
36. What message did Westside's advertising communicate to you?
Good fashion.
37. Do you like or dislike the advertising? Why?
Average because the advertisement is not innovative.
38. What are your expectations from Westside?
They should not increase the prices and pinch the customers.
39. Is there any location you would want a Westside store to be present, where it already
isn’t?
I believe they across pan India.
40. Do you feel that Westside’s apparel is value for money?
Yes, because if I don’t like the apparel I can exchange it for money with the bill or get a
credit with just taking the cloth and get new clothes that I like.
41. If Westside’s apparels were less expensive, would you purchase more of it?
I don’t think so because they have combination good quality and price.
42. What message does Westside’s logo convey about itself?
No idea.
43. What do you think of it when you see the logo?
Nil.
44. How responsive is its customer support?
They’re very good they do a pretty good job because whenever you have a doubt
regarding any such issue they help us out so it’s fine.
45. Describe your best experience with Westside.
I don’t remember.
46. What would make you like Westside more?
I’m more into fashion, so I would go for their varying fashion apparels.
47. Would you recommend Westside to your friends?
Yes, why not. The reason I have told in the above questions.
48. What would play a major role in your purchasing decision, The brand name or your
family or friends choice of apparel, or your personal choice?
I believe that my choice is more important than any of my family or my friends choice
because in the end its me who is going to wear it.