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Marketing Principles Assignment Guide

The document contains questions for a marketing principles assignment. Students are asked to define marketing, choose a Malaysian company, list 10 of the company's products, describe how the company creates value for customers by listing 10 ways, and present the company's promotional strategies if they have a jingle, trademark, or trending promotion.

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Erda Wati Mohd Said
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16 views1 page

Marketing Principles Assignment Guide

The document contains questions for a marketing principles assignment. Students are asked to define marketing, choose a Malaysian company, list 10 of the company's products, describe how the company creates value for customers by listing 10 ways, and present the company's promotional strategies if they have a jingle, trademark, or trending promotion.

Uploaded by

Erda Wati Mohd Said
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PRINCIPLES OF MARKETING (BMK 1231)

STUDENT’S NAME : ______________________________________ ID. NO._______________


: ______________________________________ ID. NO._______________

1. Define marketing.
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________
________________________________________________________________________________

2. Choose ONE company in Malaysia.


____________________________

3. Identify the company’s product with their brand (Maybe use a company name’s as their brand)
1. ____________________________________________
2. ____________________________________________
3. ____________________________________________
4. ____________________________________________
5. ____________________________________________
6. ____________________________________________
7. ____________________________________________
8. ____________________________________________
9. ____________________________________________
10. ____________________________________________

4. How does ________________________ (select 1 of Malaysian companies’) create value for their
customer?
1. ___________________________________________________________________________
2. ___________________________________________________________________________
3. ___________________________________________________________________________
4. ___________________________________________________________________________
5. ___________________________________________________________________________
6. ___________________________________________________________________________
7. ___________________________________________________________________________
8. ___________________________________________________________________________
9. ___________________________________________________________________________
10. ___________________________________________________________________________

5. Did the company have a jingle or trademark or trending in their promotion strategies. Please
show in your class.
_______________________________________________________________________________

-EWMS-

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