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Soft Drink Industry Marketing Strategies

The document provides recommendations for improving sales of a soft drink brand in Delhi, India. It recommends: 1) Increasing advertising, especially on primetime TV channels, to raise public awareness. 2) Organizing events and game shows in various locations in Delhi to better promote the beverage. 3) Having sales managers and customer executives emphasize sales through retailers by daily store visits and addressing issues in their sales territories.

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vinayak vinay
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5 views3 pages

Soft Drink Industry Marketing Strategies

The document provides recommendations for improving sales of a soft drink brand in Delhi, India. It recommends: 1) Increasing advertising, especially on primetime TV channels, to raise public awareness. 2) Organizing events and game shows in various locations in Delhi to better promote the beverage. 3) Having sales managers and customer executives emphasize sales through retailers by daily store visits and addressing issues in their sales territories.

Uploaded by

vinayak vinay
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

[Link]

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Recommendations

 Advertising is the key. My analysis with the inclusion of retailer’s feedbacks is that by increasing the
broadcast of TV ad in certain channels in the primetime will definitely bring about more awareness
among the public

 An event or a game show can be organized at various places in Delhi to give the beverage a better
exposure

 ASMs & the CEs must emphasize on its sales through PSRs by daily route-rides & resolving day-to-day
problems in their territories

 Loading of Ready stock method (obligation of selling pre-fixed number of cases) can be implemented
on weekly basis

 Creation & implementation of new schemes can boost the sales

 A daily sales journal to be kept in the depot which can be used for entry of daily sales & to verify the
same in SAMNA

 Revising the price of 200ml RGB from Rs.14 to either Rs.12 or Rs.15 so that they can be mixed with
other brands (RGB crates) with similar pricing

Research Process for Project Report

1. Cover Pages: Certificates, Acknowledgements, Declarations, Contents,


etc. – Mandatory inclusions

2. Abstract/Executive Summary:
 Introduction: About project work, like- what’s the study about, research
approach adopted, importance and relevance of the subject, in general.
 Objectives of the Study: 5 objectives atleast (Questionnaires are
prepared depending upon objectives)
 Limitations of the Study : constraints can be time, money, sample size,
sampling errors, resources, geographical area (5 to 6 limitations should
be mentioned)
 Need of the Study: why the study is undertaken
 Importance of the Study: Subject relevance, importance.
 Scope of the Study (opportunity or extent of the Study)
 Literature Review: It should give a theoretical base for the research and
helps to determine the nature of your research
 Research Methodology:
 Research Design: ( Example of a typical marketing Research Design:
Problem identification -> Objective Definition ->Literature Review ->
Market Analysis -> Expert Interviews -> Conceptual Frame works ->
Report Writing)
 Sample Design: Basis on which sample is selected (Ex: Survey
Method)
 Sampling Procedure: Kind of sample chosen (Ex: Random Sampling)
 Sample Size: Number of respondents
 Sources of Data: Primary and Secondary Data
 Research Instrument: Personal Interview and Questionnaires
 Statistical Tools: Tools used in the study (Ex: Percentage method, pie
chart, etc)

3. Introduction: About the Subject


 Industry Profile - History, Contemporary Happenings, etc.
 Company Profile:
 Vision Statement of the company
 Mission Statement of the company
 SWOT analysis of the company
 Objectives

4. Research Analysis:
 Data analysis
 Findings
 Interpretations
 Suggestions
 Conclusions

5. Annexure:
 Questionnaires
 Bibliography – Sources of secondary Data

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