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Toothpaste Brand Preference Survey

This document contains a 14-question questionnaire about toothpaste brand preferences, purchasing habits, and oral hygiene. It asks respondents for their favorite toothpaste brand, what attracts them to their chosen brand, whether they have experienced side effects from any brand, their preferences regarding ingredients, how they prefer to purchase toothpaste, how much they spend per month, and their beliefs about oral health practices. It also collects demographic information like age, income, expenditures, contact details, and occupation.

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Vivek Kumar Gupta
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17K views3 pages

Toothpaste Brand Preference Survey

This document contains a 14-question questionnaire about toothpaste brand preferences, purchasing habits, and oral hygiene. It asks respondents for their favorite toothpaste brand, what attracts them to their chosen brand, whether they have experienced side effects from any brand, their preferences regarding ingredients, how they prefer to purchase toothpaste, how much they spend per month, and their beliefs about oral health practices. It also collects demographic information like age, income, expenditures, contact details, and occupation.

Uploaded by

Vivek Kumar Gupta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
  • Toothpaste Preference Questionnaire

Questionnaire

1. What is your favorite brand of toothpaste? 


□ Colgate 
□ Close-Up
□ Pepsodent
□ Meswak 
□ Other (pls. specify) _________________ 

2. What attracts you to the product you choose?


a. Packaging (tube, box color) □ Yes □ No 
b. Flavor □ Yes □ No 
c. Frothiness □ Yes □ No 
d. Price □ Yes □ No 
e. Quality □ Yes □ No 

3. Have you ever had any side-effects using a particular brand of toothpaste? 

□ Yes (pls. specify) ___________ 


□ No 

[Link] are preferences toward ingredients present in your toothpaste? 


□ Abrasives (for removal of plaque and tartar) 
□ Fluoride content (prevents decay) 
□ Anti-bacterial agents 
□ Colors (red, blue, green etc.) 
□ Foaming agents 
□ Other (pls. specify) _________ 

5. In what way do you prefer buying toothpaste? 


□ Separately □ In box-sets 

6. Approximately how much do you spend on toothpaste in a month? 


Rs._____________ 

7. What do you think results in healthier teeth? : 


□ The number of times one brushes his teeth (or) 
□ The manner/thoroughness in which one brushes his teeth 
8. I would switch to another brand, possibility for one or more of the following
reason:
□ Price rise of current brand
□ Better packaging of another band
□ Scheme offered by another brand
□ Advertisement Impact
□ Non availability of my brand
□ Influence by others

9. If you ever had any dental problems what steps did you take to improve them? 
□ Doctor’s prescribed toothpaste 
□ I’ve never had a dental problem 
□ Other (pls. specify _____________________________________________) 

10. Have you ever used Meswak toothpaste? □ Yes □ No

11. How would you suggest toothpaste companies to increase sales? 


__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________
__________________________________________________  

12. Do you enjoy brushing your tooth? □ Yes □ No 

13. Which age bracket do you belong to? 


□ 7-11 
□ 12-16 
□ 17-21 
□ 21 and above 

[Link] is your total monthly: 

□ Income ____________□ Expenditure____________________


Name of respondent:
__________________________________________________

Gender: □ Male □ Female 

Contact Number: ____________________________________

Occupation: 
__________________________________________________

Address:

__________________________________________________

Questionnaire 1. What is your favorite brand of toothpaste?  □ Colgate  □ Close-Up □ Pepsodent □ Meswak  □ Other (pls. specif
8. I would switch to another brand, possibility for one or more of the following reason: □ Price rise of current brand □ Bet
Name of respondent: __________________________________________________ Gender: □ Male □ Female  Contact Number: ________

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