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Product Life Cycle Strategies Explained

The document outlines the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. It provides details on how key business factors like sales, profits, strategies, customers, and the marketing mix of product, price, place, and promotion tend to change at each stage of the lifecycle. The goal during the growth stage is to keep expanding the product's adoption rate.

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Kunjal Rambhia
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4 views1 page

Product Life Cycle Strategies Explained

The document outlines the typical stages in a product's lifecycle: introduction, growth, maturity, and decline. It provides details on how key business factors like sales, profits, strategies, customers, and the marketing mix of product, price, place, and promotion tend to change at each stage of the lifecycle. The goal during the growth stage is to keep expanding the product's adoption rate.

Uploaded by

Kunjal Rambhia
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

8-4-19

PARA/STAGE INTRODUCTION GROWTH MATURITY DECLINE

Sales Low Fast Growth Slow Growth Decline

Profit Marginal Rapid Rise Falling Margins Low Margins


Even A Loss

Strategic Thrust Market Devmnt. Penetration Defend Share Cut Costs


Reposition
Withdraw

Customer Targets Innovators Form New Shed Segments Selective Expo.


Non-users Segment New Markets

Competition Few Intense/Growing Many Efficient Limited


Ones
Differential Advtg. Superior Perf. Brand Name Price, Unique Business Exper.
New Benefit, Corporate Iden. Service Low Cost
Features Producer. Staying
Power

Goal Pioneer Acceptance Keep The Ball Rolling

PARA/STAGE INTRO. GROWTH MATURITY DECLINE

Product Unique Improvement Different Rationalize


on innovation Variety

Price Low or Prem. Lower with Maintain Smaller


High Volume Margin Margin

Promotion Incentive to use Heavy Loyalty Reminder


Induce Trial Formation Messages

Distribution Build Network Fast Spread out Specific Limited


Territory Coverage.
Explore New
Markets
Advertising Focus Awareness Brand Name Value for Rationalize
Building Performance Money

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