APPENDIX
Q1. What is the area of your focus/expertise?
1. Search Engine Optimipation
2. Web development
3. Content writing
4. Others
Q2. Do you think online marketing is a cost saving strategy for new and medium
sized enterprises?
1. Yes
2. No
3. Cant say
Q3. How often do you use search engines prior to making any purchases?
1. Always
2. Frequently
3. Rarely
4. Never
Q4. How often do you move to the next pages of search engine results after seeing
the results in the first page?
1. Always
2. Sometimes
3. Never
Q5. What kind of keywords do you use when searching for something in a search
engine?
1. Short keywords
2. Long keywords
3. Most commonly used keywords
4. Doesn’t matter
Q6. Do you think online /small businesses can be benefited from social media
marketing (Facebook, twitter, YouTube etc.)?
1. Yes
2. No
3. Can’t say
Q7. Do you think Search Engine Optimization can lead to a proper Internet
marketing?
1. Yes
2. No
Q8. What do you think can be the best outcomes of search engine optimization?
1. Ranked high in the search engines
2. Increase traffic to your website
3. Improve social media activity
4. Increase the number of potential customers
5. All of the above