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Honda vs TATA Motors User Preferences

This document outlines a study comparing user preferences between Honda and Tata Motors. The objective is to conduct a comparative study of Honda and Tata users. A sample of 50 users from the National Capital Region of India will be surveyed using a questionnaire. Statistical analysis including regression will be used to analyze the data collected from the questionnaire. The questionnaire contains 9 questions regarding respondents' vehicle, spending, and satisfaction.

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rishabh sharma
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7 views3 pages

Honda vs TATA Motors User Preferences

This document outlines a study comparing user preferences between Honda and Tata Motors. The objective is to conduct a comparative study of Honda and Tata users. A sample of 50 users from the National Capital Region of India will be surveyed using a questionnaire. Statistical analysis including regression will be used to analyze the data collected from the questionnaire. The questionnaire contains 9 questions regarding respondents' vehicle, spending, and satisfaction.

Uploaded by

rishabh sharma
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

STATISTICS FOR MANAGERS

Topic:
To conduct a comparative study among the users of Honda and TATA
Motors and study their preferences.

Submitted To:
Ms. Saloni Chitkara

Submitted By:
Rinu Shri Garg (018259)
Rishabh Mishra (018260)
Rishabh Sharma (018261)
Rishabh Shukla (018262)
Ritu Kumari (018263)
PGDM II Term
OBJECTIVE OF THE STUDY:
To conduct a comparative study among the users of Honda and TATA Motors and study their
preferences.

METHODOLOGY:
Statistical techniques including regression analysis are used as a methodology. Data collected
is primary through a well-defined questionnaire. A sample of users of Honda and Tata
vehicles is taken where these variables are recognized and response is clear and
understandable. Population outside NCR region is not the focus of this study. A sample of 50
is taken from different areas of NCR.
The respondents are briefed clearly about the questionnaire and it took on an average 5
minutes to fill this questionnaire.
Selection of respondents is at random and the sampling technique used is judgement
sampling as the focus is only those who have Honda and Tata vehicles. Out of these, only
those are selected at random who are voluntarily willing to fill the questionnaire. All
questionnaires are filled with the response rate of 100%. The sample age composition was
from 18 years to 55 years of age at maximum.

QUESTIONNAIRE:
1. What is your family size?

Ans:

2. Which vehicle do you own?


(a) TATA
(b) Honda

3. Does your vehicle provide value for money?


(a) Yes
(b) No

4. Rate your vehicle out of 5 for the following characteristics:

1 2 3 4 5
Comfort
Efficiency & Engine
After Sales Service
Appearance & Extra Parts
5. How frequently is servicing required in your vehicle?
(a) Every month
(b) Quarterly
(c) Every six months
(d) More than 6 months

6. How old is your car?


(a) Less than 1 year
(b) 1-3 years
(c) 3-7 years
(d) More than 7 years

7. How much do you spend on fuel every month?


(a) Less than 1000
(b) 1000-5000
(c) 5000-10000
(d) More than 10000

8. How much do you spend on maintenance per month?


(a) Less than 1000
(b) 1000-5000
(c) 5000-10000
(d) More than 10000

9. Are you satisfied with your car?


(a) Yes
(b) No

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