Email List Building
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What is an email list?
An email list is simply a list of emails that
businesses have gathered from visitors/customers
that would like to receive information, updates,
discounts, and other details about your business
in a digital format that is sent to their email inbox.
Email lists are important because email marketing
is the best way to connect with customers vs.
social media. In fact, you are 6x more likely to get
higher click-through rates through emails instead
of tweets. Also, email is 40 times more effective at
acquiring new customers than Facebook or
Twitter.
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What is email list building?
In order to take advantage of
connecting with customers through
your compiled email lists, you need
to work on email list building.
Email list building is the act of
getting more people to subscribe to
your emails. If you have a CTA on
your homepage, that would act as a
source to build up your email list.
The more ways you can encourage
visitors to subscribe to your email,
the stronger your email list will be.
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HOW TO BUILD AN EMAIL LIST?
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You must understand your audience
Who are you targeting? Before you
begin building an email list, it’s helpful to
have an idea of who these people are.
I recommend that you create a marketing
persona — a made-up person that
represents your ideal customer.
A basic persona should look something
like this. Fill in the gaps with everything
that you know about your target
audience.
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You must understand your audience
A complete persona would look something like this:
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You must understand your audience
The more you know about your audience,
the better! Here’s why creating a persona
is so important. You need to figure out
where your audience hangs out.
First, you need to find people, and then
they will give you their email address.
One of the most valuable places to find
your audience initially is through social
media. If you can discover where your
audience hangs out socially, you will be
able to get their email addresses more
easily.
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You must have a website
Next, you need a place where your
potential list members will gather.
Basically, you need a website.
Creating a website can be a big
scary step, so let me explain how
to make this as easy as possible.
You don’t need a huge website in
order to create an email list. In fact,
all you really need is a landing
page — a single-page website that
contains your email opt-in form.
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You must have a website
You can create a beautiful landing
page in just a few minutes using
any one of these services:
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Most landing pages have a few
key features, such as an image, a
headline, and bullet points.
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You must have a website
If you choose a service like
Leadpages, you can use one of
their premade landing pages
proven to have high conversion
rates, like this one.
Your landing page must have an
opt-in form. An opt-in form is
where subscribers enter their
email address.
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You need an email marketing service
In order to communicate with
your new email list, you’re going
to need an email marketing
platform.
There are plenty of platforms to
choose from. You can start simple
and inexpensive with a service
like Mailchimp.
Or
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You need an email marketing service
you can go high-end and use something like Infusionsoft.
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You need an email marketing service
An email platform has a very
simple purpose:
1) Organize your email list, and
2) 2) send emails.
As your email marketing grows,
you’re going to be doing a lot
more with your email list, like
sequencing, drip campaigns,
etc. If you’re starting from
scratch, however, just focus on
collecting those addresses in a
safe and legitimate way.
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You need a tantalizing offer
Whatever you’re offering, selling, building, creating,
or asking, people need a reason to join your list.
Think about it. If you came across a landing page
that asked for your email address, you wouldn’t
want to do it unless you were going to get
something in exchange.
What does your target audience want? Often, the
best offers are your best resources, totally free. You
can give them access to your software, a report, an
ebook, or something else that gives real value.
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You need a tantalizing offer
AWeber offers a “free guide to standing
out in the inbox.”
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You need a tantalizing offer
This generic opt-in
shows you some of
the standard
ingredients of a
tantalizing offer — a
clear benefit-oriented
headline, bullet
points, and an
image.
That’s it. You’re
ready to start
collecting addresses.
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