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Bitter Gourd Muffin Marketing Plan

This document outlines the marketing, production, organizational, and financial plans for a proposed business called ISAW that will produce and sell bitter gourd muffins. The plans project increasing sales volumes and profits over the first two months. Key aspects of the plans include targeting students and teachers near the production location, a production schedule to meet sales projections, estimated production and labor costs, and projected profits sufficient for the business to be financially sustainable.

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Kim Gemorsh
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11 views6 pages

Bitter Gourd Muffin Marketing Plan

This document outlines the marketing, production, organizational, and financial plans for a proposed business called ISAW that will produce and sell bitter gourd muffins. The plans project increasing sales volumes and profits over the first two months. Key aspects of the plans include targeting students and teachers near the production location, a production schedule to meet sales projections, estimated production and labor costs, and projected profits sufficient for the business to be financially sustainable.

Uploaded by

Kim Gemorsh
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Bitter Gourd Muffin

CATALBAS, LEVIE
DELA CRUZ, NOEL ROSTOM
JUTBA, ISRAFEL
LORONO, VIRGINIA
MONLEON, RHENA JAY
OAMIL, DEXTER
PAQUIAO, CELOMAR
SAMUDIO, NORMAN
VALERIO, LOU BRIAN

1
MARKETING PLAN

ISAW
(PRODUCT)

I. PROJECTED SALES:
Day 1 Week 1 Month 1 Month 2
Projected Sales Volume (pieces) 50 150 600 1200
Selling Price Per (pesos) P3.00 P3.00 P3.00 P3.00

II. MARKETING STRATEGY:


Target Buyers:
Students, Children, Teachers,anyone who is likes to eat isaw.

Products:
Isaw

Price:
Isaw will be sold at P3.00 each.

Channels of Distribution:
Inside the School Campus.

Promotion:
Billboards,Signs and word of mouth.

2
PRODUCTION PLAN
I. PRODUCTION SCHEDULE:

Planned Day 1 Week 1 Month 1 Month 2


Sales
Volume 150 3,000 13,200 26,400

II. Estimated Cost of Production:


Quantity Unit Description/Article Unit Cost Total Cost
110 Grams Butter P4.40 P25.00
200 Grams Sugar P0.05 P10.00
2 Pcs. Egg P5.00 P10.00
2 Tsp. Vanilla Extract P0.50 P1.00
200 Grams Cake flour P0.03 P6.00
1¾ Tsp. Baking Powder P2.28 P4.00
125 Grams Evaporated Milk P0.12 P15.00
50 Grams Grated Ampalaya P0.50 P10.00

Total P81.00

III. Estimated Fixed Capital Investment:


Quantit Unit Description Unit Cost Total Cost
y
2 Pcs. Mixing Bowl P130.00 P260.00
4 Pcs. Food tray P120.00 P480.00
2 Pcs. Spatula P80.00 P160.00
1 set Oven P21,000.00 P21,000.00
2 Pcs. Spoon P22.00 P44.00
2 Pcs. Baking pan P130.00 P260.00
1 box Disposable Gloves P38.00 P38.00

Total P22,242.00

IV. Direct Labor:


Salary/ day
Baker Php. 250.00 / day P250.00
Packer 200.00 / day P200.00
Distributor P1.00/1Pc. 600.00 /day P600.00
Total Per Php. 1,050.00
Day
Monthly Php. 23,100.00

3
V. Overhead/Indirect Cost:
Transportation P100.00
Water Bill P10.00
Electric Bill P15.00
Packaging Materials P180.00
LPG P150.00

Total Cost P455.00/DAY

VI. Location:
The business is located at Waterfall, Balingasag, Misamis Oriental. Product will be
distributed on following School Canteen; San Isidro Nationl High School, Misamis
Oriental Institute of Science & Technology, Saint Ritas College of Balingasag, and
Baliwagan National High School.

Sketch the location:

PRODUCT FLOW CHART

4
Gathering
of
Materials

Ready to
Mixing
sell

Finish
Molding
product

Embelish
Packaging ment/
Finishing

ORGANIZATIIONAL CHART

LOU BRIAN VALERIO

OWNER

BAKER PACKER

EMPLOYEE EMPLOYEE

FINANCIAL PLAN

5
I. Total Project Cost:

Fixed Capital P1,420.00

Working Capital P22,242.00

Direct Labor/ Overhead Cost P1505.00

Total Project Cost P25,167.00

II. Source of Capital:


The source of capital is savings.

III. Projected Profit and Loss Statement:

Day 1 Week 1 Month 1 Month 2

Projected Sales 6,000 30,000 132,000 264,000

Less: Cost of P5645.00 P28,225.00 P124,190.00 P248,380.00


Production

Profit / Loss P355.00 P1775.00 P7,810.00 P15,620.00

The projected profit per day after one year will be added by P90.00

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