Project of Comparative study between

KFC and SUBWAY

Under the guidance of
Mr. Shiv Raj
(Guider Name)

REASEARCH REPORT SUBMITTED TO

GNA UNIVERSITY
BACHELORS IN HOTEL MANAGEMENT

Student Name: Jagroop

Enrollment No: GU-2016-5146

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 ACKNOWLDGEMENT
I am very thankful to my supervisor Mr. Shiv Raj for his guidance
and his support. I consider myself very fortunate for being able to
work with a very considerate and encouraging professor like him.
This project would have been possible without him help and
supervision.

SIGN OF DEAN:

SIGN OF SUPERVISIOR:

SIGN OF STUDENT:

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 CONTENT
Sr. No. Chapter Name Page No.
1. KFC Introduction 1
2. History 2-3
3. Problems faced 4-5
4. Re-entry & Goals of KFC 6-7
5. Strength, Opportunities, Threats & Problems 8-11
6. Vision & Mission, Quality, Target Market & Promotion 11-14
7. Menu of KFC 15-17
8. Subway 16-19
9. Introduction 21-23
10. History 24-25
11. Menu 26
12. Food items 27
13. Veg & Non-Veg Items with price 28-29 3
 INTRODUCTION
▪ KFC is the world’s No.1 Chicken
QSR.
• Leading in UK, Australia, South Africa, China,
USA, Malaysia and many more.
• Introduced many offerings for its growing
customer base in India while staying rooted in
the taste legacy of Colonel Harland
• Sander’s secret recipe.
• Products are made on the motto
of“Crispy outside, juicy inside” .
• In India, KFC is growing rapidly
and today has presence in 21

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HISTORICAL BACKGROUND
• In 1930’s Colonel Harland Sanders some
distinguished Kentucky folks licking’ their
fingers.
• Founder of the original Kentucky Fried Chicken,
was born on September 9, 1890.
• By 1964, Colonel had 600 franchise outlets for
his chicken across the United States and
Canada.
• KFC now stretches worldwide with more than
13,000 restaurants in more than 80 countries
and territories

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 PROBLEM FACED
• Why doesn't KFC use healthier oil?: the oil
does have dangerous trans-fatty acids.

• Is KFC's food really that unhealthy?:

a three-piece extracrispy combo meal
contains as much as 15 g of Trans fatmore
than a person should ingest in a week.

• What are other chains doing?: the

Cheesecake Factory is doing so already,
McDonald's backpedaled on a promise to cut
Trans fats and says it's studying alternative
oils, as is Burger King.

• What's so bad about trans fat?

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Problem faced in INDIA
• KFC entered India in 1995,

• The regulatory authorities found that

KFC's chickens did not adhere to the
Prevention of Food Adulteration Act, 1954

• KFC faced severe protests by People for

Ethical Treatment of Animals (PETA), an
animal rights protection organization.

• PETA accused KFC of cruelty towards

chickens and released a video tape
showing the ill-treatment of birds in KFC's
poultry farms
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 Re-Entry of KFC
• The company had to shut all but one
outlet in the country.

• Recently in 2003 it made a quiet re-entry

into the Indian market.

• Came up with the strategies and menu that

is desirable by the Indian consumers.

• Mission statement
“To be the leader in western style quick
service restaurants through friendly service,
good qualit food and clean atmosphere ”

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 GOALS OF KFC
• Build an organization dedicated to
excellence.

• Deliver superior quality and value in

our products and services.

• Maintain a commitment to innovation

• Generate consistently superior

financial returns and benefits our
owner and employees.

• Establish in India our position as leading

WQSR (Western Quick Service Restaurant)
chain, serving good value.
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 STRENGHTS
• KFC's secret recipe: the "secret recipe" was the initial home
replacement strategy.

• Name recognition and reputation: the KFC logo was the only one
which significantly enhance the brand's image

• Conflicting cultures of KFC and Pepsi Co.

• Turnover in top management.

• Recent contractual disputes with franchisees in the United States.

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OPPORTUNITIES
• New Markets: Globalisation has opened
doors for new markets for the company

• Cross Culture: Generally there is a good

acceptance of American culture of fast
food in India

• Large Youth population: India has a very

large share of youth population a
compared to other countries.

• New variety: Company can also come

up with new variety in the menu
likePizzas, garlic breads to attract more
customers
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 THREATS
• Competition: Competitor
companies like McDonalds are
fast catching up with the market.

• Organizations like PETA People

for Ethnic Treatment for Animals
have given a bad name to the
company

• Saturated US Market: Now KFC

cannot rely on just its home
market to generate sales. As the
US markets are already saturated
and leave no or little scope for
growth,
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PROBLEMS
• No defined target market.

• Saturation of the U.S.

Market.

• Health Conscious Consumers.

• Increased Start Up Costs.

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 VISION AND MISSION
VISION:
To be leading integrated food services group in
ASEAN region delivering consistent quality
products and excellent customer focused

MISSION:
To maximize profitability, improve shareholder
value and deliver sustainable growth year after
year
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 Restaurant Quality
• The main attributes for KFC restaurant excellence
are CHAMPS.

C - Cleanliness
H - Hospitality
A - Accuracy
M - Maintenance
P - Product Quality
S - Speed of Service
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 KFC TARGET MARKET
• KID
• TEEN
• FAMILY
• BUDGET CUSTOMER

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 KFC PROMOTION
• Promotion details: Get a
25% off the KFC ala-carte
Snack Plate any time of the
day after Breakfast hours!
• Promotion period: 8th
January 2013 onwards,
Every Tuesday ONLY during
non-breakfast hours.

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MENU OF KFC

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MENU OF KFC

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MENU OF KFC

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 Subway
Fast food restaurant company

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Subway is an American privately held fast food
restaurant franchise that primarily sells
submarine sandwiches and salads. Subway is
one of the fastest-growing franchises in the
world and, as of June 2017, had approximately
42,000 stores located in more than 100
countries

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• Founded: 28 August 1965, Bridgeport,
Connecticut, United States
• Headquarters: Milford, Connecticut, United
States
• CEO: Trevor Haynes (30 Jun 2018–)
• Parent organization: Doctor's Associates, Inc.
• Founders: Fred DeLuca, Peter Buck
• Subway is the largest fast food restaurant chain
by number of locations in the world (42,998
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 HISTORY
In 1965, Fred DeLuca borrowed $1,000 from friend Peter Buck to start "Pete's Super
Submarines" in Bridgeport, Connecticut, and in the following year, they formed
Doctor's Associates Inc. to oversee operations of the restaurants as the franchise
expanded. The holding company derives its name from DeLuca's goal to earn
enough from the business to pay tuition for medical school, as well as Buck's having
a doctorate in physics. Doctor's Associates is not affiliated with, nor endorsed by,
any medical organization. In 1968, the sandwich shop was renamed "Subway".
Subway restaurant in Pittsfield Township, Michigan (2011)
The first Subway on the West Coast was opened in Fresno, California, in [Link]
first Subway outside of North America opened in Bahrain in December [Link] first
Subway in the United Kingdom was opened in Brighton in [Link] 2004,Subway
began opening stores in Walmart supercenters and surpassed the number of
McDonald's locations inside U.S. Walmart stores in 2007. Since 2007, Subway has
consistently ranked in Entrepreneur magazine's Top 500 Franchises list. In 2015,it
ranked #3 on the "Top Global Franchises" list and #1 as the "Fastest Growing
Franchise". At the end of 2010, Subway became the largest fast food chain
worldwide, with 33,749 restaurants–1,012 more than McDonald's. 24
Trading name Subway

Formerly Pete's Super Submarines

(1965–1968)

Type Private

Industry Restaurants

Genre Fast food

Founded August 28, 1965; 53 years

ago, Bridgeport, Connecticut, U.S.

Founders •Fred DeLuca

•Peter Buck

Headquarters Milford, Connecticut, U.S.

1]
Number of locations 42,431 restaurants in 112 countries

Key people Trevor Haynes (CEO, President)

Mike Macrie (CIO)
Products •Submarine sandwiches
•Pizzas (some locations)
•Salads

Owner DeLuca family

Website [Link] 25
Menu

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 Food items
Subway provide a various kind of foods. It will
serve a both kind of foods, veg and non-veg
foods.

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Subway (Vegetarian) Prices / Rates
• Veggie Delite 6″ Sub — Rs.110.00 (Rs 129 with taxes)
• Veg Shammi 6″ Sub — Rs.125.00 (Rs 147 with taxes)
• Veggie Patty 6″ Sub — Rs.125.00 (Rs 147 with taxes)
• Chatpata Chana 6″ Sub — Rs.110.00 (Rs 129 with taxes)
• Hara Bhara Kebab 6″ Sub — Rs.110.00 (Rs 129 with
taxes)
• Green Peas Patty 6″ Sub — Rs.110.00 (Rs 129 with
taxes)
• Mexican Patty 6″ Sub — Rs.110.00 (Rs 129 with taxes)
• Paneer Tikka 6″ Sub — Rs.125.00 (Rs 147 with taxes)
• Corn & Peas 6″ Sub — Rs.125.00 (Rs 147 with taxes)
• Aloo Patty 6″ Sub– Rs.125.00 (Rs 147 with taxes)
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Subway (Non-Vegetarian) Prices / Rates
• Chicken Tikka 6″ Sub — Rs.135.00 (Rs 159 with taxes)
• Chicken Seekh 6″ Sub — Rs.135.00 (Rs 159 with taxes)
• Chicken Tandoori 6″ Sub — Rs.135.00 (Rs 159 with taxes)
• Chicken Ham 6″ Sub –Rs.135.00 (Rs 159 with taxes)
• Chicken Teriyaki 6″ Sub — Rs.150.00 (Rs 176 with taxes)
• Italian B.M.T. 6″ Sub — Rs.150.00 (Rs 176 with taxes)
• Subway Club 6″ Sub — Rs.150.00 (Rs 176 with taxes)
• Turkey 6″ Sub — Rs.150.00 (Rs 176with taxes)
• Turkey & Chicken Ham 6″ Sub — Rs.150.00 (Rs 176 with taxes)
• Roasted Chicken 6″ Sub — Rs.135.00 (Rs 159 with taxes)
• Tuna 6″ Sub –Rs.150.00 (Rs 176 with taxes)

Footlongs start at Rs 215 + taxes (Veg) and Rs 250 + taxes (Non-veg)

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KFC vs THE BURGER KING &
MACDONALDS

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KFC vs THE BURGER KING &
MACDONALDS

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 REFERENCES
• [Link]
• [Link]
• [Link]

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THANK YOU

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