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Innovation Strategies by Lewie Diasz

This document discusses different types of innovation including product, process, position, and paradigm innovation. It also discusses incremental versus revolutionary innovation, noting that incremental innovation is less risky but revolutionary innovation may be needed for survival. Finally, it outlines four key areas for an innovation audit: organizational climate, current performance, policies/practices driving or opposing innovation, and balance of cognitive styles.

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S. Perera
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31 views9 pages

Innovation Strategies by Lewie Diasz

This document discusses different types of innovation including product, process, position, and paradigm innovation. It also discusses incremental versus revolutionary innovation, noting that incremental innovation is less risky but revolutionary innovation may be needed for survival. Finally, it outlines four key areas for an innovation audit: organizational climate, current performance, policies/practices driving or opposing innovation, and balance of cognitive styles.

Uploaded by

S. Perera
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Lewie

Diasz
December 2017
Analysis & Decision (Case Study)

Lewie Diasz @ Strategy


Lewie Diasz @ Strategy
Lewie Diasz @ Strategy
Lewie Diasz @ Strategy
Lewie Diasz @ Strategy
Elements of innovation
• Product innovation - Windows vista was replaced by
XP
• Process innovation - Delivery of product E.g. online
banking
• Position innovation - changing the way a product
offering is targeted; E.g. through the introduction of
low cost airlines
• Paradigm innovation - Changing the way
organizations frame what they do E.g. IBM has
changed from being a computer manufacturer into a
consultancy and service company.

Lewie Diasz @ Strategy Tidd & Bessant (2009)


Incremental innovation Types of innovation
• Less risky and costly
• More likely to succeed
• Supports consistency and continuity
• Builds on something customers understand

Revolutionary innovation

• Involves “Mega projects” or “do everything”


• Requires heavy investment
• The “unknowns” are greater including market response and
learning curves are far steeper.
• Only usually an option if a matter of survival or the innovation
is known to meet a significant identified need and has
guaranteed commercial viability.
• Revolutionary innovation may not be consistent
Lewie Diasz @ Strategy
Innovation Audit
Drummond & Ensor (1999) identify four key areas
for the innovation audit.

1) The organizational climate - attitude surveys,


metaphorical analysis
2) Current performance - # of products launched,
revenue, profitability
3) Review of policies and practices driving and opposing
innovation - Force field analysis
4) Balance of cognitive styles - Four styles

Lewie Diasz @ Strategy


Lewie Diasz @ Strategy

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