MBA IIndSEMESTER ASSIGNMENT (BATCH 2018-20)
Specifications:-
a) Assignment must be submitted to individual faculties.
b) Deadline: 30thApril 2019; 1700hrs
c) Printed and to be submitted in spring file only.
d) The Assignment will carry 30% weightage in the overall evaluation.
Guidelines:-
a) Font – Times New Roman
b) Font Size: Main Heading - 16
Sub Heading -14
Body-12
c) References where ever necessary
d) Plagiarism check will be carried out strictly- Be aware!
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201: MARKETING MANAGEMENT
Solve Any One
1. Prepare a Strategic plan to Build Social Media Presence (Bata Shoes)& Company Brand
Awareness among Target Segment.
2. Customer Experience Analysis and Social Media Marketing for Mobile App in Fashion
Industry.
3. Analysis of Market Strategies of Automobile Companies in India.
4. Annual Marketing Plan - Strategize & Implement an Annual Marketing Plan to Enhance the
Online Presence of a Website
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202: FINANCIAL MANAGEMENT
The students are required to prepare a detailed report of the listed company
assigned to them over the following parameters:
1. Detailed Company Information. (PESTL Analysis and SWOT Mandatory)
2. Financials of the Company (Income Statement and Balance Sheet of Financial Year 2018-19).
3. Share Holding Pattern and Mutual Fund Holdings.
4. Historic prices and Simple Moving Averages of Financial Year 2018-19.
5. Latest News about the Company (Top latest 5 news).
6. Attach the Annual Report of the Company.
List of Students along with the company Name:
MBA ACADEMIC BATCH 2018-20
[Link] [Link] NAME COMPANY NAME
1 1802 Somojita Das Shipping Corporation
2 1803 Cyril S Antony SAIL
3 1832 Munmun Banerjee Reliance Power
4 1836 SurbhiBajpai RBL Bank
5 1838 Devyani Trivedi RatnamaniMetas
6 1840 Garima Srivastava Praj Industries
7 1849 Tapas Kumar Panda Parag Milk Food
8 1850 Suchita Dash ONGC
9 1852 PragatiChouhan Netwok 18
10 1862 SumantKadam MTNL
11 1864 RinaKumari MPhasis
12 1866 NeerjaKhede (Off) Maruti Suzuki
13 1868 SourabhPaudwal Lupin
14 1869 PriyankaDubey Kitex Garments
15 1872 VarunPratap Singh Jyothi Labs
16 1883 Amol Prakash Phoke Johnson Control
17 1884 AmmarSaifuddinSariya Jet Airways
18 1885 AbhishekTandon Infosys
19 1899 Gaurav Srivastava HCL Tech
20 18100 Akshara Pradeep Grasim
21 18106 Sharique Anwar Emami
22 18107 Nirmal Kumar Sahoo Force Motors
23 18108 SantoshiniNayak (Off) Cox and Kings
24 18111 SubhiGoswami Berger Paints
25 18113 Pawan Ashok Chalke Bharti Infratel
26 18114 Patrick Smakayi (Off) Aurbindo Pharm
27 18115 Amar Prakash Shinde Axis Bank
28 18123 TistaGanguly Aegis Logistics
29 18125 SubithBabu Adani Ports
30 18126 Ratnesh Tiwari Asahi India
31 18129 Hrushikesh R Pawar Avanti Feeds
32 18133 Harsh Takone Bayer Cropscien
33 18135 TanishqBaena (Off) Birlasoft
34 18138 PrathameshSuhasWarude Bluestar
35 18139 Aditya Anil Rokade Bosch
36 18140 DivyanshDaga CARE
37 18141 Shabdika Mishra CRISIL
38 18142 MehulKhichi (Off) Coffee Day
39 18145 SnesandhyaNawghade 8K Miles Soft
40 18146 SurabhiJha Zydus Wellness
41 18147 Manvendra Shukla Zee Learn
42 18149 Shaikh Umme (Off) Future Consumer
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203: HUMAN RESOURCE MANAGEMENT
1. Compare the Recruitment process & policies of any two companies of your choice and
prepare a report of the same.
2. Can compensation really be a source of competitive advantage? Justify your answer by
comparing compensation policies of any two Global level MNCs in automobile sector.
NOTE: No two student’s should have same companies otherwise the assignment will be
rejected.
204: DECISION SCIENCE
Case Study-1
A Manufacturer of jeans is interested in developing an advertising campaign that will reach four
different age groups. Advertising campaigns can be conducted through TV, Radio and magazines.
The following table gives the estimated cost for each group according to the medium employed. The
demand possible is 30, 25, 15 and 10 for the age groups and the maximum exposure (supply) are 40,
30 and 20 respectively.
Media 13-18 19-25 26-35 36 and older
TV 12 7 10 10
Radio 10 9 12 10
Magazines 14 12 9 12
Formulate the above as transportation in order to find the feasible solution for the manufacturing of
jeans and check the feasibility (Using all the three methods)
Case Study-2
Activity Duration (Days)
1-2 20
1-3 25
2-3 10
2-4 12
3-4 5
4-5 10
Answer the following questions from the case given-
a) Draw a network diagram for the activities of a project.
b) Define critical path and calculate critical path for the given project.
c) Determine the total duration of the critical activities.
d) Calculate the different types of floats for each activity in the project.
e) What is the main difference between PERT and CPM?
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205: OPERATIONS & SUPPLY CHAIN MANAGEMENT
XYZ Ltd Company manufacturing ' DILKHUSH ' Cold drink is having its ProductionPlant in
Pune. The company sells its products in Maharashtra. Its average sales per dayare 1.50 lacs bottles
in the entire state. Its supplies are in almost all the districts of the State, with a good network of
Retail Trades through its own stockiest and [Link] product validity as given by FDA – is
‘TWO MONTHS’ for consumption from the date of production. The sales during summer season of
Mar - Jun is double than the average sales.
You, as Chief Operating Officer (COO) have to maintain proper liaison with all the Operational
Functions and the Departments.
What Directions, Instructions and General Guidelines will you give to all the three
departmental Heads and staff to achieve the Best Performance?
1. Purchase and Production Deptt.
2. Sales and Distribution Deptt.
3. Logistics Deptt.
Prepare a separate write up (hand written) for each department. Make your own assumptions.
Total write up to be limited to max 4 pages.
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206: MANAGEMENT INFORMATION SYSTEMS
Study the MIS of any organization of your choice and prepare a report. The
study should entail following:
1. What are the factors that were considered by the organization in developing the MIS? How is
it benefiting the organization?
2. The IT infrastructure required to run the system
3. The future scope of improving the system
4. The challenges in running the system
5. Your understanding of the cost-benefit analysis
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207: EMOTIONAL INTELLIGENCE &MANAGERIAL EFFECTIVENSS
1. What’s one thing you’re really proud of yourself & Why? Discuss in detail.
2. “Management of Workplace Emotions can help a Leader to become a Role Model.”
Do you agree? Justify yourself in both the cases whether it is Yes of No.
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212: BUSINESS SYSTEM & PROCEDURES
Brief the Following:
1. Summaries the various tools for Process Mapping.
2. Short note on any Two : a) Swim Lane Diagram.
b) Kitchen Order Ticket in Restaurant.
c) Writing of good SOP.
3. Short note any two : a) Use of technology : Bar coding.
b) RFID (Radio Frequency Identification Data)
c) Just in Time Inventory system
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CAMPUS TO CORPORATE
Situation. You have received a call for an INTERVIEW for a placement in your DREAM Company.
You are determined to get selected and you have started preparing for the same. You begin by
preparing your responses to the typical questions that you feel you will be faced with.
Assignment. Write down your responses to the following questions (handwritten, not typed).
1. What are your biggest Accomplishments?
2. Tell me about yourself.
3. Why should we employ you? Why should we choose you over someone else?
4. Do you have offers from other companies?
5. What salary are you expecting?
6. What kind of a culture are you comfortable with?
7. Which is more important to you – salary, perks or growth opportunities?
8. Your qualifications are excellent but you may be overqualified for the position we have to offer?
9. How has your experience prepared you for your career?
10. What do you plan to be doing in five years’ time?
11. What contributions could you make in this organization that would help you to stand out from
other applicants?
12. What sort of criteria are you using to decide the organization you will work for?
13. List 2-3 of your greatest achievements since you have been in college and why?
14. Which subjects have you enjoyed studying the most and why?
15. Which subject did you dislike and why?
16. How would a professor who knows you well, describe you?
17. What are your strengths?
18. What are your weaknesses?
19. What sort of serious problems have you experienced and how have you handed them?
20. Which do you like better, lions or tigers?
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