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Consumer Behavior Study: Toothpaste Kolkata

This document contains a survey about consumer behavior and preferences regarding toothpaste in Kolkata, India. The survey asks respondents demographic questions about their age, gender, education, income, and occupation. It also asks questions to rank factors important for toothpaste purchases like cleaning teeth, brand name, price, and flavors. Additional questions inquire about preferred price ranges, types of toothpaste, brands used, and reasons for brand preference. The goal is to understand toothpaste purchasing habits and brand loyalty among consumers in Kolkata.

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Chandan Rai
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14 views2 pages

Consumer Behavior Study: Toothpaste Kolkata

This document contains a survey about consumer behavior and preferences regarding toothpaste in Kolkata, India. The survey asks respondents demographic questions about their age, gender, education, income, and occupation. It also asks questions to rank factors important for toothpaste purchases like cleaning teeth, brand name, price, and flavors. Additional questions inquire about preferred price ranges, types of toothpaste, brands used, and reasons for brand preference. The goal is to understand toothpaste purchasing habits and brand loyalty among consumers in Kolkata.

Uploaded by

Chandan Rai
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

Form No :- 23

A Study on the consumer behavior of toothpaste users in the Kolkata


market.
Demographic Questions.

(1) In Which age group do you belong to?


(a) Below 20 years. ( ) (b) 20 years to 30 years. ( )
(C) 30 years to 40 years. ( ) (d) 40 to 50 years ( )
(e) Above 50 years ( )
(2) Gender
(a) Male ( ) (b) Female ( ) (c ) Other ( )
(3) In Which education group do you belong to?
(a) Class 10 ( ) (b) class 12 ( ) (c ) UG (d) Others , please specify.

(4) In which income group do you belong to?


(a) Below Rs 2000 [ ] (b) Rs 20000 to 40000 [ ]
(c ) Rs 40000 to Rs 60000 [ ] (d) Above Rs 60000 [ ]
(5) In which occupation group do you belong to?
(a) Student [ ] (b) Service [ ] ( c ) Business [ ]
(d) House Wife [ ] (e) Retired [ ] (f) Professional [ ]
(g) Others [ ]
(6) Rank the following according to their important while purchasing.
(a) Cleaning Teeth
(b) Brand Name
(c ) Price
(d) Anti-cavity
(e) Sensitivity
(f) Taste
(g) Price
(7) Price range of toothpaste per 100g pack you prefer?
(a) Rs50-100 [ ] (b) Rs100-150 [ ] (c ) Rs 200-250 [ ]
(d) Rs250+ [ ]
(8) Which type of toothpaste you prefer?
(a) Ayurvedic / Organic [ ] (b) Modern Toothpaste [ ]
(9) Which brand of toothpaste do you use?
(a) Colgate [ ] (b) Pepsodent [ ] (c) Babul [ ] (d) Sensodyne [ ]
(e) Ayush [ ] (f) Others [ ]
(10) Why do you prefer this brand?

(11) Would you like to recommend your used brand of toothpaste to


others?
Yes [ ] No [ ]

Your Name

Phone Number

Signature

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