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Logos and Culture Jamming Techniques

The document discusses logos and culture jamming. It defines culture jamming as a tactic used by anti-consumerist social movements to disrupt media culture by re-figuring logos and images to challenge commercial norms. Some examples of culture jamming mentioned include hashtag flipping, shopdropping, billboard hacking, and subvertising. The document also provides tips for culture jamming, such as starting with a specific local problem, identifying how it is expressed through existing logos/institutions, and then subverting those representations to call attention to faulty logic.

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Will Kurlinkus
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12 views11 pages

Logos and Culture Jamming Techniques

The document discusses logos and culture jamming. It defines culture jamming as a tactic used by anti-consumerist social movements to disrupt media culture by re-figuring logos and images to challenge commercial norms. Some examples of culture jamming mentioned include hashtag flipping, shopdropping, billboard hacking, and subvertising. The document also provides tips for culture jamming, such as starting with a specific local problem, identifying how it is expressed through existing logos/institutions, and then subverting those representations to call attention to faulty logic.

Uploaded by

Will Kurlinkus
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.

Logos and Jamming

English 3183
1.  VIDEO QUESTIONS
2.  FINAL
3.  ASSIGNMENT 3
4.  CHOOSE A
HYPOTHETICAL ORG
Types of Logos
1.  Symbols and Icons: 4.  Combination Mark

2.  Wordmarks
5.  Emblems

3.  Lettermarks
1. Consider abstract and
metaphorical. Use Google Image
Search to Create a Mood Board
2. Initials: How do they relate to your abstract
concept. Consider tone: Clean, vintage, script,
playful? Use [Link]
3. Basic Shapes: Reduce and simplify. Take an image you
like and overlay lines and circles over it. You don't have to
have everything in your logo. Keep it simple and abstract.
4. Draw at least 20 different ideas. Quick
rough. Fast as possible don't worry.
Culture jamming (sometimes guerrilla
communication) is a tactic used by many
anti-consumerist social movements to
disrupt or subvert media culture. Many
culture jams are intended to expose
questionable political assumptions
behind commercial culture. Tactics
include re-figuring logos, fashion
statements, and product images as a
means to challenge the idea of “what's
cool” Culture jamming often entails using
mass media to produce ironic or satirical
commentary about itself, commonly
using the original medium's
communication method.

Culture Jamming
1.  Good culture jammers
start with a specific
and local problem
rather than a witty
play on something.
2.  Then they think about
how that problem is
expressed in real
world objects, logos,
institutions, etc.
3.  Then they subvert that
pre-existing
expression in order to
call-attention to the
faulty logic behind it.

Culture Jamming
Hashtag Flipping Shopdropping

Billboard Hacking
Subvertising

Types of Culture Jamming


Guerilla Marketing

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