Executive summary
There are many selections of T-shirts available in the market today. People/groups
will come to us with designs they want on their t-shirt. They can design it
themselves or we can design it for them. Along with t-shirts, we will also be
offering t shirts casual shirts for guys and girls. Not only will we design clothing
for our customers, we will also sell our own clothing for special occasions. Our
stitching unit is different because we are more focused on customer service; our
customers can bring their design ideas to us, or we could help create a design using
their own ideas. We will be more focused on t-shirts. Our business will be
successful because people will always need custom t-shirts for special occasions
like charity or school events.
Our Vision Statement
Our vision is to establish a T shirt design and sales company whose brand will not
only be accepted in the Lahore, but also in other parts of the world.
Mission Statement
Our mission is to establish a T shirt design and sales company that will design and
produce high quality T shirts and casual clothes for male, female, young adults and
children.
DESCRIPTION OF THE BUSINESS
Consumers today want to do their own thing. Our stitching unit enables people, male or female,
young or old, to design their own clothing whether they have any artistic abilities or not. The
consumer will be able to design any number of pieces to go with any other articles of clothing
they own. Most of all they will be entertained while creating their own fashion art. Through this
we also introduce our own design in market. First we stitched different style a pre production
samples and marketing that samples and take orders from different retailer’s also whole sales.
Competitive Advantage
The advantage of making T-shirt unit is that it’s easy to run and has low set up cost compared
with other business. For instance, just need to use computer as a media of transforming design
ideas into production. Besides that it is very flexible because you can adjust any design
to what the customers’ demands. Besides that, our competitive advantage is creative and
provocative design in our tee shirt
Target Market
Our target market is any young people that like to wear T-shirt. When we decide to go with this
idea, we ask ourselves' (Does everybody likes to wear T-shirts? )Yes, they do almost every
university students wear T-shirts when they go to campus. Not only university students, high
school students and older people also like to wears T-shirts.
Management Team
The management team consist of 4 divisions, which are design, production, financing, and
marketing. Our group consist of 6 people, there are 2 people in charge of production, searching
suitable printing company that can print our T-shirt designs. Then, there are
2 people in charge of marketing, who spend their times promoting our design to potential
customers and also analyze what kind of T-shirt design that young people like to have and wear.
Another one is design section; consist of 1 person, who in charge of creating good T-shirt
designs and research on target market. The last but not least is the finance division, Consist of 1
person, who set the basic price of the t-shirt and also collects the capital earned from each
individual member.
Financial Projection
We will raise the capital from each of our members. We will sell around different style of T-
shirt, that’s why we need around RS 50000. However, we might change our financial strategy
depending on what the market demands.
Pay back and Exit Strategy
The payback period of investment in this company is occurring when the half of the entire
product are sold. If all of the products are sold the company will get the expected profit that we
already figure in financial projection. On the other hand if the product is not sold then each of
members in this company will face the loss.
Pricing Strategy
We will set up the price with middle price level, around maximum RS 700,-for each t-shirt
including key chain because our target is a teens and youth, we do not want set up the price too
high.
Channel of Distribution
We are going to divide the same quantity of our product to our team member, then we use direct
marketing as our main strategy. We are planning to give everyone who helping us in introducing
the product gives 20% commission. Hopefully this would stimulate the selling of our product.
The promotion and advertising strategy
The promotion and advertising strategy are’
1) Direct marketing
2) Mouth to mouth
3) Poster in wall magazines.
4) Website (Face book, Twitter, Blog.
5) Direct message (SMS, e-mail)