1.
Profile of Beach Resorts in San Juan, Batangas
1.1 Types of Business Ownership Frequency Weighted Mean
Sole Proprietorship 11 40.74%
Partnership 5 18.52%
Corporation 11 40.74%
1.2 Length of Operation Frequency Weighted Mean
1-5 years 7 25.93%
6-10 years 10 37.04%
11-15 years 4 14.81%
16-20 years 3 11.11%
21 years and above 3 11.11%
1.3 Financial Position Frequency Weighted Mean
0%
P50,000 and below 0
P50,001 – P100,000 2 7.41%
P100,001 – P150,000 1 3.70%
P150,001 – P200,000 1 3.70%
P200,001 – P250,000 6 22.22%
P250,001 and above 17 62.96%
2.
Factors that
characterize low 4 3 2 1
season
F WM F WM F WM F WM
Financial instability of the
11 40.74% 12 44.44% 2 7.41% 2 7.41%
resort
Tight cash control in the
12 44.44% 14 51.85% 1 3.70% 0 0%
business
Low profitability index 9 33.33% 15 55.56% 2 7.41% 1 3.70%
Lots of promotion 7 25.93% 14 51.85% 5 18.52% 1 3.70%
Lack of number of
11 40.74% 9 33.33% 6 22.22% 1 3.70%
tourists
Changes in weather
8 29.63% 16 59.26% 2 7.41% 1 3.70%
condition
3.
Marketing Strategies
4 3 2 1
During High Season
F WM F WM F WM F WM
Bookings or sales in
18 66.67% 8 29.65% 1 3.70% 0 0%
advance
Showcase testimonials
15 55.56% 11 40.74% 1 3.70% 0 0%
and reviews
Highlight of activities and
17 62.96% 8 29.63% 2 7.41% 0 0%
service offers
Use social media 18 66.67% 8 29.63% 1 3.70% 0 0%
Use website 20 74.07% 5 18.52% 1 3.70% 1 3.70%
Discount and promotions 13 48.15% 12 44.44% 1 3.70% 1 3.70%
Affordable packages 15 55.56% 10 37.04% 2 7.41% 0 0%
Glamarous
13 48.15% 11 40.74% 2 7.41% 1 3.70%
advertisement
Reward program 7 25.93% 15 55.56% 4 14.81% 1 3.70%
Hold events and
17 62.96% 8 29.63% 2 7.41% 0 0%
seminars
Stay on lookout (track the
10 37.04% 14 51.85% 3 11.11% 0 0%
strategies of competitors)
Continue creating
remarkable context with 15 55.56% 10 37.02% 2 7.41% 0 0%
an off season twist
Smart pricing to attract
17 62.96% 8 29.63% 2 7.41% 0 0%
business
Establish personal
relationship with 18 66.67% 7 25.93% 2 7.41% 0 0%
customers
Target locals 14 51.85% 8 29.63% 5 18.52% 0 0%
Producing lot of
9 33.33% 13 48.15% 5 18.52% 0 0%
pamphlets
Marketing Strategies
4 3 2 1
During Low Season
F WM F WM F WM F WM
Bookings or sales in
18 66.67% 9 33.33% 0 0% 0 0%
advance
Showcase testimonials
17 62.96% 9 33.33% 1 3.70% 0 0%
and reviews
Highlight of activities and
16 59.26% 11 40.74% 0 0% 0 0%
service offers
Use social media 20 74.07% 6 22.22% 1 3.70% 0 0%
Use website 17 62.96% 9 33.33% 0 0% 1 3.70%
Discount and promotions 12 44.44% 15 55.56% 0 0% 0 0%
Affordable packages 15 55.56% 12 44.44% 0 0% 0 0%
Glamarous
14 51.85% 11 40.74% 2 7.41% 0 0%
advertisement
Reward program 10 37.04% 13 48.15% 4 14.81% 0 0%
Hold events and
15 55.56% 12 44.44% 0 0% 0 0%
seminars
Stay on lookout (track the
10 37.04% 15 55.56% 2 7.41% 0 0%
strategies of competitors)
Continue creating
remarkable context with 15 55.56% 11 40.74% 1 3.70% 0 0%
an off season twist
Smart pricing to attract
16 59.26% 8 29.63% 3 11.11% 0 0%
business
Establish personal
relationship with 19 70.37% 7 25.93% 1 3.70% 0 0%
customers
Target locals 11 40.74% 14 51.85% 2 7.41% 0 0%
Producing lot of
9 33.33% 15 55.56% 3 11.11% 0 0%
pamphlets
4. Cash Disbursement
4.1 What budgeting technique do Frequency Weighted Mean
you employ in the business
Payback period 2 7.41%
Time- adjusted rate of return 8 29.63%
Net present value 12 44.44%
Profitability Index 5 18.52%
Others 0 0%
Processing of
4 3 2 1
Disbursement
F WM F WM F WM F WM
Authorizing cash
15 55.56% 10 37.04% 0 0% 2 7.41%
disbursement
Checking of invoice as to
13 48.15% 14 51.85% 0 0% 0 0%
quantity, price and terms
Checking vouchers and
the accompanying 14 51.85% 10 37.04% 2 7.41% 1 3.70%
supporting documents
Payment of disbursement
9 33.33% 13 55.56% 3 11.11% 0 0%
through check
Check numbers and
payment dates recorded 12 44.44% 12 44.44% 3 11.11% 0 0%
in the disbursement
Entering of disbursement
prepared in the check 6 22.22% 16 59.26% 3 11.11% 2 7.41%
registered
Construction/ Expansion
13 48.15% 10 37.04% 4 14.81% 0 0%
projects