Section 2 – Marketing Plan
2.1 Brief Description of the Product
The product, “Pudding ng Ina mo,” to put it simply, is an oreo pudding and consists
of 3 layers. The first layer is cookie crumbs. The second one consists of the pudding with
oreo bits. And the top layer is dark chocolate syrup and a piece of oreo biscuit. This
product suits best as a snack for its just enough sweetness and rich taste of dark
chocolate, but it can also be just a dessert after meal to enjoy the combination of oreo’s
crunchiness and pudding’s softness.
2.2 Comparison of the Product with its Competitors
Oreo pudding is unique and has no similar products yet in the market. We make
sure that the products we make are clean, fresh, rich in taste and at the same time,
affordable.
2.3 Location
The proponents decided to have the office at I-A Bayabas St., Bk. 37, Brgy.
Addition Hills and the manufacturing site at Brgy. Addition Hills Mandaluyong City. The
proprietors have chosen this site because it can be easily reach out by the management
of the said business.
2.4 Main Customers
The main customers will be the residents, passersby, and students in the proximity
of the Brgy. Addition Hills with a population of 99, 058 and its neighboring barangays such
as Plainview with a population 24, 608, and San Jose with 6, 227 people. The total of our
main customers 129, 990. Based on our research, the total population of Mandaluyong
City is, 306, 576 as of 2019. The survey results showed market acceptability of 93%.
2.5 Total Demand
129, 990 was the computed demand based on market acceptability estimated rate
of 93.00% of the target market and a frequency purchase of 60 times a year. The volume
products produced by the competitors are estimated to be 1, 000, 000 leaving an unfilled
demand of 1, 280, 074.
2.6 Market Share
The Market Share is the capacity to produce in one year. From the unfilled demand
of 1, 280, 074, the proponents can produce 3% on the first year which is, 38402.22. This
represents the market share.
2.7 Selling Price
Direct Materials:
Paper Cups
Plastic Spoons
Oreo
Butter
Corn flour
White Chocolate
Sugar
Milk
Water
Dark Chocolate
Total:
Direct Labor:
(350 pesos x 3 workers/250 products a day) Php 4.20/unit
Mark-up (33.33%) Php 1.40/unit
Selling Price Php 20.00
2.8 Sales Forecast
Selling Price x Market Share = Sales Revenue
Php 20.00 x
2.9 Promotional Measures
The proprietors are planning to make vlog about the product and advertise it
through the use of social media. Another way is through flyers and posters.
2.10 Marketing Strategy
1. We will make the product presentation eye-catchy so we can catch their
attention.
2. We will allow them to choose their desired toppings.
3. We will make promos and discounts.
4. We will make advertisements to our product.
5. We will ask suggestions from our customers with regards to improvements.
2.11 Marketing Budget
The marketing budget is estimated to be Php 120, 750 per year.
Section 3. Production Plan
3.1 Production Process
Oreo pudding requires only few ingredients that is why it is easy and simple to make,
and the ingredients can be bought on grocery stores, thus easy to find.
PROCEDURES:
First Layer:
1. Crush the oreo cookies with a rolling pin.
2. Put the crushed oreo cookies into a bowl and mix it well with melted butter.
3. Put it on paper cups, and flatten the crumb layer. Keep it in fridge for 10 minutes.
Second Layer:
1. Mix corn flour and water in a bowl. Set aside.
2. Chop some white chocolate.
3. Pour milk on casserole and add sugar. Mix until the sugar is dissolved and add
the chopped white chocolate.
4. Dissolve the white chocolate and add the corn flour mixture. Stir it and cook until
it thickens.
5. Mix chopped oreo cookies on the cooked pudding mixture. Put it on the paper
cup as the second layer.
Third Layer:
1. Chop some dark chocolate and melt it.
2. Pour the dark chocolate syrup on the pudding. Put oreo cookie on top.
3. Serve it cool and refrigerated.
4. 3.2 Tools/Equipment
5.
6. 3.3 Life of Fixed Capital
7. The equipment can last up to 3 years.
8. 3.4 Maintenance and Repair
9. The equipments will be maintained and repaired quarterly.
10. 3.5 Source of Equipment
11. The equipments were purchased in the department store.
12. 3.6 Planned Capacity
13. The equipment can produce 7, 500 products every month, but the producers
will only produce 3, 500 products on the first year to maintain the quality of the
equipment.
14. 3.7 Raw Materials
15. MATERIALS
Qty. Item/s Unit Price (Php) Total
85 Paper Cups
85 Plastic Spoons
Total
16. INGREDIENTS:
Qty. Item/s Unit Price Total
10 packs Oreo
1 Butter
1 kg Corn flour 35 35
White Chocolate
1/4 Sugar
Milk
Dark Chocolate
Total
3.9 Labor
Three direct labors are needed for the production. The processor will also
supervise the whole operations and marketing.
3.10 Cost of Labor
The three workers will be paid ___ each day of work, within overtime pay of 60%
of the ordinary pay.
3.11 Labor Availability
The workers can work throughout holidays pay or overtime pay.
3.12 Labor Productivity
The processor can motivate the workers by giving them the benefits. (E.g. SSS,
PAG-IBIG, PHIL HEALTH)