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STP Marketing Plan Evaluation Criteria

This document outlines an assignment for a group of 10 students. The group must choose a product and develop a marketing plan for it. For the first part of the assignment, the group must submit a written report by March 8th that includes a SWOT analysis to understand customer needs and the market scenario, as well as an STP analysis to offer a competitive advantage. The report will be evaluated based on content and coverage, logical sequence, and mechanics, with a total of 10 possible marks awarded.

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Rijo G
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9 views1 page

STP Marketing Plan Evaluation Criteria

This document outlines an assignment for a group of 10 students. The group must choose a product and develop a marketing plan for it. For the first part of the assignment, the group must submit a written report by March 8th that includes a SWOT analysis to understand customer needs and the market scenario, as well as an STP analysis to offer a competitive advantage. The report will be evaluated based on content and coverage, logical sequence, and mechanics, with a total of 10 possible marks awarded.

Uploaded by

Rijo G
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

Assignment 1:

This is a group assignment of 10 students in each group. The group will have to choose a product,
with the consent of the faculty, and have to develop a marketing plan eventually.

Initially for this assignment, the group should develop a marketing strategy for the product
selected, and have to submit a written report on or before 8th March 2019. The report should
include:

• SWOT analysis(to understand consumer needs & market scenario)

• STP (that offers a competitive advantage)

The Evaluation criteria for the Report of assignment 1 are exhibited in Rubrics and the distribution
of the total marks, 10 is as shown below:
Criteria Satisfactory (1-2 Good (2-3 marks) Excellent (3-4 Max
marks) marks) Marks

Content and Limited information, Average level of In-depth study, 4


Coverage lack of any significant information, Some Relevant Marks
findings valuable findings findings

Logical No proper sequence Some logical sequence Good logical 4


Sequence established sequence Marks

Criteria Satisfactory (.5 ) Good (.5-1 ) Excellent (1-


2)

Mechanics Lot of spelling errors, Less spelling errors No errors and 2


faulty sentences and faulty sentences no faulty Marks
sentences

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