Questionnaire
A Study on Customer’s Attitude Towards
Havmor Ice Cream [Link]. In SURAT.
Dear Respondent
This questionnaire is aimed to understand your attitude towards Havmor Ice Cream.
Your response will be dealt with strict confidentiality and it will be used only for academic
purpose. Thank you for spending your valuable time to fill this questionnaire.
Name:-
Contact No:-
1. Gender
a) Male
b) Female
2. Age
a) Less than 10 years b) 10-20 years
c) 20-40 years d) More than 40 years
3. Consumer Monthly Income
a) Below 10000 b) 15000-25000
c) 25000-40000 d) About 45000
4. Occupation
a) Students b) Businessmen
c) Employee d) Others
5. Have you ever tasted Havmor ice cream?
a) Yes b) No
6. How does it taste?
a) Excellent
b) Very good
c) Good
d) Neutral
e) Poor
7. Which flavours do you like the most of Havmor ice-cream?
a) Chocolate b) Vanilla
c) Strawberry d) Other
8. Would you like to change your ice cream flavour every time?
a) Yes b) No
9. From where did you come to know about the new flavour of Havmor ice
cream?
a) T.V b) Newspaper
c) Radio d) Others
10. How many times you like to have ice cream?
a) Once in a week b) twice in a week
c) Once in a month d) twice in a month
11. Which factors do you take in consideration while buying the ice-cream?
a) Taste b) Brand
c) Flavour d) Price
e) Advertising f) Packaging
12. Do you prefer Havmor ice cream over other ice cream?
a) Yes b) No