QUESTIONNAIRE
A STUDY CONDUCTED TO UNDERSTAND THE CONSUMER’S
PERCEPTION ABOUT LIFE INSURANCE POLICIES
1. Name :
2. Age:
3. Gender:
4. Occupation:
5. Monthly income:
<5000 5001-10,000 10,000-15,000
15,001-20000 20,001-25,000 >25,000
6. Do You Own
House Two Wheeler Car
7. Do you have a Life Insurance Policy with any Life Insurance Company?
Yes No
7.a) If yes, name the Company___________________________________
b) Name the policy which you own_____________________________
8. What factors do you consider while buying a life insurance policy?
Premium Outflow Company Reputation
Service Quality Product Quality
Return on Investment
9. What factors influenced to buy Life Insurance Policy?
Personal interest Friends Family
Agents Advertisements others
10. What is the value of your life insurance?
>10,000 10,000-25,000 25,000-50,000
50,000-1,00,000 >1,00,000
11. Do you prefer to invest your money in a Insurance company or in a Bank?
Insurance Company Bank
12. Are you satisfied with your current Life Insurance Company?
Yes No
If Yes Why?___________________________________________
If No Why?___________________________________________
13. How do you rate the service offered by your Life Insurance Company?
Excellent Very Good Good
Average Poor
14. Would you like to communicate the service offered by your Life Insurance
Company to others?
Yes No
[Link] many life insurances companies do you kno
<5 5-7 8-10 >10