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Gerald Cotten's Death and Media Impact

The document tracks social media engagements and online discussions around Gerald Cotten and QuadrigaCX from February 5th to 10th. It shows that engagement peaked from February 5th to 7th as news of Gerald Cotten's death and its impact on QuadrigaCX spread online. The procedure and conclusion sections describe how the data was collected by monitoring news articles and social media for keywords, and finding that discussion of Gerald Cotten's death and QuadrigaCX was most prevalent in the days immediately following the news.

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Anand
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12 views2 pages

Gerald Cotten's Death and Media Impact

The document tracks social media engagements and online discussions around Gerald Cotten and QuadrigaCX from February 5th to 10th. It shows that engagement peaked from February 5th to 7th as news of Gerald Cotten's death and its impact on QuadrigaCX spread online. The procedure and conclusion sections describe how the data was collected by monitoring news articles and social media for keywords, and finding that discussion of Gerald Cotten's death and QuadrigaCX was most prevalent in the days immediately following the news.

Uploaded by

Anand
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PDF, TXT or read online on Scribd

5th February 6th February

50,000 20000
0

W…

R…
C…
C…

E…

C…
C…

C…

C…
G…

G…

G…
Q…

G…
Q…
Ge…
0 Ge…
Qu…

£1…

Cry…

Cry…

Ca…
Qu…
Ca…

$1…

Ge…
Ge…

Ge…

Ow…

Big…
Total Engagements
Facebook Engagements Twitter Shares Evergreen Score
Pinterest Shares Reddit Engagements Number of Links
Number of Links Evergreen Score Reddit Engagements
Total Engagements

7th Februray 8th February


2000
0 20000
0
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15
Total Engagements Facebook Engagements
Evergreen Score Twitter Shares
Number of Links Pinterest Shares
Reddit Engagements Reddit Engagements

9th February 10th February


500 1.2
1
0.8
0 0.6
0.4
0.2
0
Facebook Engagements Twitter Shares
Pinterest Shares Reddit Engagements
Number of Links Evergreen Score
Total Engagements

Sentiments People talking about


Gerald Cotten
985
693

0 20 27 29 18

Positive Neutral Negative


Procedure:

• Collected news articles for past one week and noted number of times the news
article floated on web (Including Social Media)
• Mentioned various combination of keywords (#geraldcotten)
• Generated customised graphic reports in MS excel.

Conclusion:

• Death of Gerald Cotton was talked most about.


• His Crypto Currency exchange Quadrigacx was in trends.
• Most number of posts started with 5th Feb and elevated for the next 3-4 days and
then went down

Submitted By: IB Anand (PGPJ02027)

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