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Cereal Demand and Wheat Imports in the Philippines

Cereal is an important part of many Filipinos' breakfasts, but the Philippines relies on wheat imports for cereal production as it does not grow wheat domestically. Rising global wheat demand and prices are causing cereal manufacturers to increase their prices as well, posing a problem for Filipino consumers. While the Philippines cannot grow wheat, it is one of the top banana exporters, with bananas being ubiquitous in markets and homes.

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MichellePascualPullon
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6 views1 page

Cereal Demand and Wheat Imports in the Philippines

Cereal is an important part of many Filipinos' breakfasts, but the Philippines relies on wheat imports for cereal production as it does not grow wheat domestically. Rising global wheat demand and prices are causing cereal manufacturers to increase their prices as well, posing a problem for Filipino consumers. While the Philippines cannot grow wheat, it is one of the top banana exporters, with bananas being ubiquitous in markets and homes.

Uploaded by

MichellePascualPullon
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

CHAPTER 1

THE PROBLEM AND ITS BACKGROUND


INTRODUCTION
Cereal is one of the most important parts of a healthy and complete breakfast. A majority
of people remember waking up in the morning and head over to the dining table to get milk and
their choice of cereal brand. As most people know, the Philippines does not produce wheat.
Because of that, the country is reliant on imports from the United States of America and demand
for it is expected to increase in the following years.
Because wheat is used to make flour, cereal manufactures raise the price of their products
in response to the demand of wheat. This certainly poses as a problem to consumers
Although the country cannot produce wheat at the time being, the Philippines is still one
of the top five exporters of bananas (Musa acuminate). Bananas are commonplace in markets
and households in the country to the point where it is used as ketchup.

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