GREEN VALLEY COLLEGE FOUNDATION, INC.

Km. 2, Bo.2, General Santos Drive, City of Koronadal, South Cotabato, Philippines
Telefax:﴾083﴿228-9722; email address: info@[Link]

Chapter I

Introduction

Background of the study

The province of South Cotabato is rich in terms of agricultural product; it is the

major producer of pineapple, corn, papaya, abaca, cassava, banana and coconut.

Farming is one of the sources of income of the people in this province, one of the

agriculture products that very efficient in terms of farming is coconut, and most of the

people considered this as the tree of life for all of its parts are very useful. However

coconut is very marketable when it converts into business, one the possible business

specifically here in Koronadal City is producing coconut tea.

Coconut tea has milk and cream, no artificial flavors, colors or preservatives, it

contains antioxidants and rich in coconut cream and oil, helps build up the body’s

defenses and boost metabolism. Moreover coconut tea helps reduce illness like U.T.I,

heart diseases and others that many people suffered and by its natural and healthy

effects, it will be more competitive and productive in a market.

The origin of coconut remains a mystery. However, many historian believe that

the earliest written record appears in Sanskrit, revealing that the people of India were

exposed to this fruit. Coconut images may also be found in pre-Columbian pottery

unearthed in Peru. Marco Polo made a note of his encounter with the fruit when visiting

India. He called it “Pharoah’s nut”. Other travelers were equally impressed. Coconuts
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km. 2, Bo.2, General Santos Drive, City of Koronadal, South Cotabato, Philippines
Telefax:﴾083﴿228-9722; email address: info@[Link]

feature prominently in the journals of Magellan and Francis Drake. Coconut can convert

into business by its useful parts; one possible business of coconut is a tea.

Coconut tea is believed to be rooted in Europe, America or China with no

historical evidence to prove exactly where it was first made (Tsujiri S. Maison). This a

relatively new beverages, at least for western countries. As the name implies, coconut

tea is a caffeinated herbal beverage that’s made from milk and coconut flakes,

combined with either black or green tea. The concoction makes for an exceptional

beverage with potent active ingredients, not to mention its delectable flavor. The East

has been preparing this drink for generations, especially in tropical regions where

coconut trees abound. It’s traditionally served hot, but innovations have been introduced

to make the drink appeal to new and old drinkers. These days, it can be served cold as

iced tea or bubble tea. The common ingredient is always coconut, providing the main

flavor and the nutritional elements (Positive Health Wellness, 2016-2017).

Rationale of the Study

The aims of this study is to contribute in a market with an effective and profitable

business at the same time a convenient and satisfaction to its target customers that will

provide a healthy living for a cheaper price. The proponents selected this study not only

to earn profits but also to provide wellness life by innovating this product called coconut

tea for it has many benefits to give, it has loaded with electrolytes that are naturally

sterile, these are important for your pH levels and muscle functions and have higher
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km. 2, Bo.2, General Santos Drive, City of Koronadal, South Cotabato, Philippines
Telefax:﴾083﴿228-9722; email address: info@[Link]

fiber contents, this is good for weight watchers as it will make them feel full and crave

less. The fiber is also good for waste elimination.

However this product will be more competitive for its new and unique to the

people, the main reason of the proponents for selecting this study is to produce or

supply a coconut tea in some restaurants or coffee in the Koronadal, South Cotabato to

recognize as a herbal healthy product and also can innovate its flavor that will be more

competitive.

Objectives of the study

The study aims to determine the viability of Coconut tea in Koronadal City, South

Cotabato.

Specifically, it aims to:

1. describe the profile of the coconut tea industry in Koronadal City, South Cotabato

2. present the major players in the industry in the following aspects:

a. Organizational

b. Operational/ technical

c. Marketing

d. Financial

3. discuss the feasibility of the proposed study in the following aspects:

a. Organizational

b. Operational/ technical

c. Marketing
 GREEN VALLEY COLLEGE FOUNDATION, INC.
Km. 2, Bo.2, General Santos Drive, City of Koronadal, South Cotabato, Philippines
Telefax:﴾083﴿228-9722; email address: info@[Link]

d. Financial

4. present the findings of the proposed study in the following aspects:

a. Organizational

b. Operational/ technical

c. Marketing

d. Financial

Scope and Limitations

This study is focus only in coconut tea industry in Koronadal City, South

Cotabato since the area is very suitable for the business. The study will only limit 4

barangay’s in Koronadal City namely Zone 1, Zone 2, Zone 3, and GPS.

METHODOLOGY

Research Design

Descriptive method is being used to assess socio-demographic profile such as

name, sex, age, and occupation. Referral sampling is being used in conducting survey

to target the market of the business.

Research Locale

There are several of tea can be purchased in Koronadal City including

commercial tea and tea offer by the coffee shop. But no one of them offers coconut tea

in the area. The coconut tea was specifically determined by the researchers in

Koronadal City, South Cotabato to their respondents.

Sample size

The respondents of the study are the people age 20-60 years old that are located

in barangay Zone 1, 2, 3, and GPS

Research Instruments

The researcher made a survey questionnaire that will answer the four aspect of

the study such as organizational, marketing, technical, and financial aspect. The survey

questionnaire was used to get all the necessary data that are relevant to the study. In

addition, the researcher made also a self-interview guide to gathered information that is

also necessary to the study.

Data Gathering Procedure

The researcher will personally administer the research instruments to the

respondents. They will explain and discuss the significance of the study and will

distribute the instruments properly.

The respondents will have 5 minutes to finish the survey. The researchers will

collect the questionnaires after answering. After the questionnaires will be collected, the

result will be tallied and tabulated. These data will become the bases of analysis and

interpretation.