CONSUMER PREFERENCE QUESTIONNAIRE - SOFT DRINKS
This a questionnaire seeking to understand your preference towards soft-drinks:
• To identify & understand consumer preference & purchase behaviour in the soft drinks industry
• To understand how (age, gender, occupation) affects consumer preference towards different soft drinks
*Note to Respondents: This questionnaire will take at most 5-10 minutes to respond to completely
Thank you for your valuable time!
1. Which of these beverages do you most prefer when looking for a soft drink? (Tick Any 1)
___ Carbonated Soft Drinks ___ Non-Carbonated Soft Drinks ___ Health Drinks
___ Energy Drinks ___ Others (Please Specify) _______________
2. How often do you consume soft-drinks? (Tick Any 1)
___ Never ___ Sometimes (Once a Fortnight or Occasionally)
___ Once a Week ___ Twice a Week
___ Thrice a Week ___ Daily
3. Rank the following on a scale of 1-5 (1-most influential to 5-least influential) how each of these factors
influence your decision to purchase a soft drink:
___ Price ___ Packaging ___ Taste ___ Brand ___ Availability
4. Which is your most preferred soft drink? ___________________
5. Which is the soft drink you least prefer? ____________________
6. Please Indicate your preference for each of the following products, in terms of:
1 - I Love it 2 - I Like it 3 - I’m Neither Here nor There 4 - I Don’t Like it 5 - I Hate it
_____ Mountain Dew _____ Thums Up
_____ Pepsi _____ Limca
_____ Coca-Cola _____ Fanta
_____ Sprite _____ 7-Up
_____ Mirinda
7. How much does “celebrity endorsement” in the advertisement of the soft drink you consume influence your
consumption?
(High Influence) 1 ___ 2 ____ 3 ____ 4 ____ 5 ____ (No Influence)
8. Which of these types of packaging of soft drink you most prefer to buy? (Select Any 1)
___ Pet (Plastic) Bottle - 500 ml ___ Glass Bottle ___ Can ___ 2L Bottle ___ Fountain
9. Which of these flavors of soft drinks do you prefer the most? (Select Any 1)
____ Cola (e.g., Coca-Cola, Pepsi, Thums Up) ____ Orange (e.g. Mirinda, Fanta)
____ Lemon (e.g. Sprite, 7-Up) ____ Others (Please specify) ___________
10. What of these factors most influenced your purchasing the product for the first time? (Select Any 1)
___ Taste ___ Value for Money ___ Peer, Family Recommendation ___
Celebrity Influence/ Endorsement ___ Others (Please specify) _____________
11. What of these factors most influenced your repeated purchase of the product? (Select Any 1)
___ Taste ___ Value for Money ___ Peer, Family Recommendation
___ Celebrity Influence/ Endorsement ___ Others (Please specify) _____________
12. Where do you purchase soft drinks (most often)? (Select Any 1)
___ Retail Outlets ___ Departmental Stores ___ General Stores
___ Value Chains ___ Fast Food Outlets or Restaurants
13. Does non-availability of your favourite soft drink make you switch to the second most preferred?
___ Yes ___ No
14. Do you think your most preferred soft drink tastes different in different packaging? ___ Yes ___ No
15. Will new and creative packaging of a soft drink entice you to try the product? ___ Yes ___ No
16. Does a 20% Extra Free offer, positively influence your purchase decision? ___ Yes ___ No
17. Does an offer for Paytm Coupon inside positively influence your purchase decision? ___ Yes ___ No
18. Does a drink offering a dedication to a significant other positively influence your purchase decision?
___ Yes ___ No
19. Does the chance to win a trip or meet a celebrity, positively influence your purchase decision?
___ Yes ___ No
20. With respect to your least preferred soft drink which of these makes you not prefer the product? (Any 1)
____ Taste (eg: too sweet, less sweet) ____ Price (eg: too expensive)
____ Packaging (eg: flimsy bottle) ____ Celebrity endorsement (eg: like/dislike the actor)
____ Availability (eg: not available easily)
21. Which of these brands do you prefer the most?
____ Pepsi Co (Pepsi, 7UP, Nimbooz, Mirinda, Mountain Dew, Diet Pepsi)
____ Coca Cola (Coca-Cola, Limca, Thums Up, Thums Up Charged, Thums Up Charged No Sugar, Diet
Coke, Fanta, Sprite, Coca-Cola Zero)
____ Other (Please specify)
22. Do you particularly purchase other products (fruit juice/ health drink) of the same brand?
___ Yes ___ No
The following section of the questionnaire is regarding general information about you. This will be used for
indicative purposes, to analyse the demographics of the questionnaire:
Occupation:
___ Student ___ Professional ___ Self-Employed ___ Home Maker ___ Other (Pls specify) _________
What is your Monthly Disposable Income/ Pocket Money (If not income then, monthly spending allowance):
___ Up to Rs. 5000 ___ Rs. 5000 - 10000 ___ 10000 - 25000 ___ Above 25000
Area of Residence:
__ North Delhi __ South Delhi __ East Delhi __ West Delhi __ Central Delhi __ NCR __ Outside NCR
Gender:
___ Male ___ Female ___ Prefer Not to Say
Age:
___ 15-24 years ___ 25-34 years ____ 35-45 years
