MODENAS OVERVIEW
MODENAS motorcycles and scooters are distributed by a wholly owned subsidiary of ours,
Edaran MODENAS Sdn. Bhd.(EMOS).Modenas is a shortcut form for Motosikal dan Enjin
nasional [Link] (National Motorcycle and Engine [Link]’s headquarters is located at small
town at Gurun Kedah,[Link] produced small models below 200cc targeted for local
market an exported around [Link] is one of the medium for Malaysia to established
in tandem with Malaysia’s effort to achieved industrialized nation status that had been
introduced by our former Tun [Link] Mahathir [Link] encourage the
technology transfer and indigenous activities among countries in Asia.
EQUITY SHARES
MODENAS has equity shares with DRB-HICOM [Link](70%),together with KAWASAKI
HEAVY INDUSTRIES(19%) and it is as technology partner of [Link] CORP
which formerly Nissho Iwai [Link] hold 11% equity shares in MODENAS.
ACHIEVEMENT
From started,MODENAS has achieve 1000000th unit production in June [Link]
currently exporting itsproducts to 13 countries worldwide with Greece as its biggest
importer.
MODENAS MISSION AND VISION
Vision Statements
• TO BE A COMPETITIVE WORLD CLASS MOTORCYCLE AND ENGINE
MANUFACTURER IN THE ASEAN REGION.
MODENAS targeted being one of the most world class motorcycle and engine
manufacturer in the ASEAN region and stand at the same level of Japan products
such as KAWASAKI.
Mission Statements
• Be a customer focused organization
• Offer high quality products
• Continuous skills and technology upgrading
• Care for the employees
• Continuous growth in profitability
• Establish MODENAS as a recognizable brand
MODENAS POLICY
Modenas are committed to provide products and services that consistently meet customer
satisfaction.
MODENAS VALUES
Integrity(Practise ethicals standards)
Innovation(creativity in cahllenging the norm)
Teamwork(together we achieve more)
Excellence(be the best)
Care for the environment(responsibility to future generations)
MODENAS STRENGTH
A Strong marketing team is actively promoting its products in building market
awareness and sustaining campaign visibility in a competitive market [Link]
seeks to position MODENAS as the preferred choice.
MODENAS Authorized Service Dealers (MASD） was appointer to provide after sales
service in support of four regionally located Service Centers. Apart from the MASD ,
over 50 authorized stockiest have also been appointed to distribute MODENAS
Genuine Spare Parts.
With comparable specification , competitive pricing , excellent marketing , and excellent
after sales service；MODENAS is geared towards being the leading motorcycle brand in
Malaysia.
Its export market presently contributes to 10% of its total productions.
WEAKNESSES
Firstly, as the heart to a human, the engine is the core of a motorcycle. So the weakness of
the engine cannot be ignored.
For the Single-cylinder engine, Combustion efficiency will increase as the
combustion chamber volume and continuous decline. With the larger
displacement , the greater the piston , the weight also increases , resulting in
excessive speed is not designed to high and the power output is limited.
For the double cylinder engine,since the increase in number of cylinders, the
number of parts, such as the corresponding crankshaft, cylinder, piston, piston
rings, piston pins, etc. will increase. In addition, as the carburetor, cylinder head,
crankshaft, intake and exhaust system , and other special parts of the structure
are more complex than the single-cylinder machine, which undoubtedly make the
cost twin machine manufacturing is much higher than single-cylinder machine,
and because the number of parts increases, maintenance is more complex.
For Bthe three-cylinder engine, the work of it is not as smooth as the four
cylinder engine and the accuracy of the crankshaft phase needs technical
adjustment. For the four cylinder engine, structure of the engine is complex
which is not conducive to the maintenance operations, and the price is more
expensive. At the same time , fuel consumption is also higher.
Secondly, compared with the car , the motorcycle has a poor ability to adapt to the
environment. Especially in Malaysia, when the riders ride a motorcycle outside, the hot sun is
baking their skin. Usually it happens to be a rain, so it too hard for the riders to drive the
motorcycle. Even they will get ill because of driving in the rain. High temperature and rainy
weather is against to maintain, which leads to the low using time. These are irresistible factors.
Thirdly, the motorcycle has a very terrible weakness , a significant reduction in safety . The
car has some equipment to protect the drivers , for example the seat belt , safety airbag , the
ABS and so on. But the safety facilities of the motorcycle are not enough as the car. Most
drivers just have a helmet to protect themselves. Even some riders do not take their lifesaver
with them when they drive. So there is a big risk to drive the motorcycle.
OPPORTUNITY
MODENAS THREATS
Over dependence on EPO and therefore , a lack of diversification in our revenue
sources.
Modenas faces tremendous competitive rivalry in the motor market . Competition is
increasing almost daily , with new entrants coming into the market from China ,
South Korea and new plants in Eastern Europe.
Being big has its problem the manufacturers need to make sure that it is their
models that consumers want.
Lack of high skills and professional labour.
Economic environment is control by government that can prevent company of
modenas to go further.