SHARING SESSION
VISUAL STORY TELLING
Visual Presentation that Transforms Audiences
Evidence Based
What you don't know, you don't know What you know What you don't know
30%
50%
20%
Presentation Effectiveness
Effectiveness of Presentation Slides
20%
80%
Story Telling Visually
Audience
Tips and Tricks
Styles
Elements of Presentation
PowerPoint Plan
The Content
Visual
Memory Tags
Messaging
Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
Tips and Tricks
Audience
Styles
Elements of Presentation
PowerPoint Plan
The Content
Visual
Memory Tags
Messaging
Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
Audience Styles
Left Brain
Right Brain
Applying the elements of communication: 7 38 55 rule
7% Verbal, 38% Vocal and 55% Body Language (Visual)
Audience
Tips and Tricks
Styles
Elements of Presentation
PowerPoint
Plan
The Content
Visual
Memory Tags
Messaging
Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
Presentation Plan
Visual Presentation Supporting What
MasterSlide Format Documents Outcome?
ppt, prezi, Message
Setup your design If there is any
keynote, evernote delivered
Key Your Your Your
Slides/Visuals Rehearsal Stakeholders Appearance
Mindmap - Repetition to stick
Who? Presentable Attire
mindjet in your head
Presentation Plan – Key Element
Background Colour
Text Visual
Audience
Tips and Tricks
Styles
Elements of
Presentation Plan
PowerPoint
The Content
Memory Tags
Visual
Messaging
Visual Story
Design ‘Tags’
Telling
Slide
Story
Structure
Visual Messaging
Imaginary
Microstyle Cognitive Interactive
Messaging
Craft good Message win CYMK, Design Tags,
Company’s CI Symmetry, text size
message business
Audience Analytical Cognitive
Animation
Messaging Messaging Dissonance
Which to avoid
Take Texts OUT Audience Grabber Create Illusion
and which to use?
Visual Messaging - Animation
To Use To Avoid
•Fade •Spinning
•Wipe •Flying In
•Zoom •Noises
•Faded Zoom
•Floaten
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
Visual Messaging – Cognitive Dissonance
Audience
Tips and Tricks
Styles
Elements of
Presentation Plan
PowerPoint
The Content
Memory Tags Visual Messaging
Design ‘Tags’
Visual Story
Slide
Telling
Story
Structure
Visual Messaging
Visual Cognitive
The 3 I’s Picture Stories
Narrative Dissonance
Invitation, Same as Visual
Imagination, Impact
Craft good script Picture is the story!
Messaging
Audience Story
The Big Idea The Journey
Stories Structures
Relate it to the What is the big Storyline, Plot,
Make it memorable
audience idea? Antagonist
Audience
Tips and Tricks
Styles
Elements of
Presentation Plan
PowerPoint
The Content
Memory Tags Visual Messaging
Design ‘Tags’ Visual Story Telling
Slide
Story
Structure
Slide Story Structure
All Audience Cognitively Easy for Easy for
Types Designed Audiences Presenter
Left Brain / Right Cognitive To understand the Easy to present the
Brain can use it! Dissonance content slides
Branding Simple
Interchangeable The 10 V’s
Compliance Solutions
Change the pattern Make use the 10
but fill the space
Highlight your brand Make it simple
V’s
Slide Story Structure – 10 V’s
Non
Visual Verbal Vocal Visualisation
Verbal
Add Visual
Vector Value
Verbalisation
Proposition
Cognitive
Value Graphics Dissonance
Audience
Tips and Tricks
Styles
Elements of
Presentation Plan
PowerPoint
The Content
Memory Tags Visual Messaging
Design Visual Story Telling
‘Tags’ Slide
Story
Structure
Design ‘Tags’
Visual Recognition
Stickiness Framing & Recall
Structure
Principles Layers & Layout & Fonts &
& Theories Transparency Symmetry Color
Audience
Tips and Tricks
Styles
Elements of
Presentation Plan
PowerPoint
The Content
Memory Visual Messaging
Tags
Design ‘Tags’ Visual Story Telling
Slide
Story A Member of
Structure
Memory Tags
Cognitive
Chunking Repitition Relevance
Dissonance
Help audience For Sales
Not a memory tag! understand the points
The topic relevance
Proposition
Visualisation Story Telling Association Framing
Associate with Associate the Make it into
Use Visual
audience points frames
Audience
Tips and Tricks
Styles
Elements of Presentation Plan
PowerPoint
The Content
Memory Tags Visual Messaging
Design ‘Tags’ Visual Story Telling
Slide
Story
Structure
Elements of PowerPoint
Selection
Add-Ins Shortcuts
Tools
Graphs Shapes Layers
Elements of PowerPoint - Selection Tools
Shift
Control
Clicks: right, left, double
Elements of PowerPoint – Add-Ins
Optimise with
nxpowerlite
Adobe E-Learning
Adobe Presenter
Tips and Audience
Styles
Tricks
Elements of
Presentation Plan
PowerPoint
The Content
Memory Tags Visual Messaging
Design ‘Tags’ Visual Story Telling
Slide
Story
Structure
Tips and Tricks
Fonts: Myriad & Helvetica
Enlarge important message
Use silhouette a lot to avoid offending others
Edit only original resolution pictures
List of Useful Applications
Illustration Customised (Adobe)
Articulate Storyline
Desktop Publishing (Adobe)
Adobe Captivate (Storyline)
Photo Imaging (Adobe)
Wav – big video file
Audio Editing ( Adobe)
X Wav in ppt
Video Crisp (Video editing-Adobe)
Adobe Audition: Video Editing
QuickTap Survey
iSpring Suite 8 (Quiz, Interactive)
SmartDraw
SnaggIt (Screen Capture)
The End
A Member of