Become an Expert Google Searcher
in an Hour!
Stephan Spencer!
Co-Author The Art of SEO; Author Google Power Search!
w/ special guest Nancy Blachman Google Guide!
Who is Stephan?
• Author
of
Google
Power
Search
&
Co-‐author
of
The
Art
of
SEO
Co-‐author
of
Social
Ecommerce
(coming)
• Founder
of
SEO
agency
Netconcepts
• Sold
Netconcepts
to
Covario
in
2010
• Lived
in
New
Zealand
for
8
yrs,
returned
to
US
in
2007
• Invented
GravityStream,
a
pay-‐for-‐performance
SEO
technology
(now
RIO
SEO
Website
OpOmizer)
• Now
a
free
agent.
Launching
an
SEO
coaching
program
at
[Link]
Who is Nancy?
• Co-‐author
of
How
to
Do
Everything
with
Google
• Founder/author
of
[Link],
an
online
interacOve
tutorial
&
reference
for
experienced
users,
novices,
and
everyone
in
between
• Uses
her
Ome
inspiring
the
young
and
the
young-‐at-‐heart
to
explore
the
richness
and
beauty
of
mathemaOcs
• Founded
the
Julia
Robinson
MathemaOcs
FesOval,
(hVp://
[Link])
Googling
for
Answers
• But
someOmes
the
answers
are
elusive
– Knowledge
workers
spend
15-‐30%
of
their
day
searching
for
informaOon.
More
than
half
of
their
searches
fail.
(Source:
IDC)
• Garbage
In,
Garbage
Out
– An
unfocused
search
yields
irrelevant
search
results
• The
Key?
Learn
how
to
search
smarter!
Pop
Quiz!
• You
want
to
find
out
how
many
women
buy
cars
in
the
United
States.
What’s
the
best
Google
query
to
find
out?
– what
is
size
of
female
car
buying
market
– how
many
women
buy
cars
in
the
u.s.
– market
size
car
buyer
female
u.s.
– market
size
~car
~buyer
~female
u.s.
– buy
cars
market
female
OR
women
Want
this
PowerPoint
• Get
ready
to
drink
from
the
firehose!
• Grab
this
PowerPoint
now
– Text
your
name
and
email
to
(608)
567-‐4350
• Take
notes!
By
hand!
– It
engages
a
different
part
of
your
brain
when
you
write
notes
by
hand
versus
typing
them
in
• Learn
with
the
intenOon
of
teaching
it
to
others
– Your
retenOon
rate
goes
way
up!
5
Keys
to
Smarter
Searching
1. Cukng
through
the
cluVer
2. CasOng
a
wider
net
3. Mastering
the
Google
interface
4. Employing
specialized
search
services
5. Assembling
your
toolbox
1.
Cukng
Through
the
CluVer
• Exact
phrases:
“”
• Don’t
ask
a
quesOon
• Singular
vs.
plural
• Word
order
• Boolean
logic:
-‐,
(),
|,
OR
• Search
operators
• Date
based
searching
(“More
search
tools”)
Search
Operators
filetype: Restrict results by file type
extension (pdf, doc, xls, ppt)
site: Search a particular domain
intitle: & allintitle: Words must appear in title
inurl: & allinurl: Words must appear in URL
daterange: Pages added/updated within a
date range (in Julian format)
define: Glossary definition
compare Compare two things
2.
CasOng
a
Wider
Net
• Asterisk
wildcard
operator
(*)
• OR
(|)
• Number
ranges
(..)
• related:
operator
3.
Mastering
the
Google
Interface
4.
Employ
Specialized
Search
Services
• Google
Patent
Search
• Google
Books
• Google
Scholar
• Google
Now
&
Knowledge
Graph
(instant
answers)
– The
Google
search
box
is
a
calculator,
a
measurement
converter,
a
dicOonary,
a
clock,
a
package
tracker,
an
airline
Ometable,
a
street
map
atlas,
a
stock
Ocker,
a
meteorologist,
and
much
more!
5.
Assembling
Your
Toolbox
• Download
&
install
the
Google
Toolbar
• Subscribe
to
Google
Alerts
• Set
your
Start
Page
• Buy
a
reference
book
on
Google
• Create
a
Google
cheat
sheet
• Take
the
[Link]
tutorial
In
Summary
1. Cut
through
the
cluVer
2. Cast
a
wider
net
3. Master
the
Google
interface
4. Employ
specialized
search
services
5. Assemble
your
toolbox
Q&A
• What can you do tomorrow that will improve your
searching prowess? Write down 3 things. Get
‘em done!
• To contact me: stephan@[Link]
• To get a copy of this slide deck:
– email admin@[Link]
– …or…
– text your name and email to (608) 567-4350
