Sample publication readership questions
Here are some sample questions developed by Arts Queensland that you may like to
consider in developing your survey for readers of your publications
Key questions for Arts Queensland outcome reports are marked with a star
There are several ways you can administer surveys – face-to-face ‘interview’ or self-
completion option using a paper survey or ipad/android applications, or online using one of
many online survey tools available
For more tips on designing surveys, refer to the ‘Developing and implementing surveys’ fact
sheet available at [Link]
Introduction
We would like to ask you a few questions about your experience of this publication. Your
responses are confidential and you will not be identified in the survey results. Please be
open and honest with your feedback as this will help us with our future planning.
Questions
1. How did you first hear about this publication?
Internet
Email
Newspaper
Magazine
Radio
Word of mouth
Other (please specify: …………………………………………….)
2. Had you ever read our publications prior to [insert date OR name of a particular
publication/issue]?
Yes
No
Don’t know
3. Had you ever subscribed to a [insert relevant type of publication: e.g. visual arts
journal, writing magazine etc.] before you subscribed to this publication?
Yes
No
Don’t know
4. Please indicate the extent to which you agree or disagree with the following
statements based on your experience of this publication.
Strongly Agree Neither Disagree Strongly
agree agree nor disagree
disagree
I feel engaged by the content
I am exposed to new points of
view or ways of thinking about
things
It makes me want to know
more about what I am reading
It feels relevant to our society
and the times we live in
5. Please rate the following aspects of the publication.
Excellent Good Average Poor Very poor
Range of content covered
Quality of writing
Design and layout
Cost
Distribution methods
6. How would you rate the publication overall?
Excellent
Good
Average
Poor
Very poor
7. What do you like most about the publication?
8. Is there anything about the publication you think we could do better?
9. Are you:
Male
Female
10. What is your age group?
19 or under
20-29
30-39
40-49
50-59
60-69
70 or over
11. Do you identify as:
An Aboriginal person
A Torres Strait Islander person
An Australian South Sea Islander person
From a culturally diverse background
A person with a disability
None of the above
12. What is your residential postcode? Or if you are from overseas, which country are
you from?
13. Are there any final comments you would like to make?
Thank you for your time.