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Motorola Brand Preference Analysis Report

This project report analyzes brand preference for Motorola mobile phones. It includes an introduction to the mobile phone industry, a profile of Motorola, and details of the research methodology used including objectives, design, sample size, techniques and limitations. The report presents data analysis and interpretation of the research. It concludes with findings, an overall conclusion, and suggestions to improve Motorola's brand preference.

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dheeraj
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8 views5 pages

Motorola Brand Preference Analysis Report

This project report analyzes brand preference for Motorola mobile phones. It includes an introduction to the mobile phone industry, a profile of Motorola, and details of the research methodology used including objectives, design, sample size, techniques and limitations. The report presents data analysis and interpretation of the research. It concludes with findings, an overall conclusion, and suggestions to improve Motorola's brand preference.

Uploaded by

dheeraj
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd

PROJECT REPORT ON

“BRAND PREFERENCE OF MOTOROLA ”

A PROJECT REPORT SUBMITTED IN THE PARTIAL FULFILLMENT OF


THE REQUIREMENTS

FOR THE AWARD OF THE DEGREE OF


BACHELOR OF BUSINESS ADMINISTRATION
(BANKING & INSURANCE)
TO
GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY
By
AKSHAY GROVER
Enrollment no.: 00190201815

Under the guidance of


Ms. PRIYANEET KAUR

SRI GURU TEGH BAHADUR INSTITUTE of MANAGEMENT


AND
INFORMATION TECHNOLOGY
2015-18
DECLARATION
I, hereby declare that the project work entitled BRAND PREFERENCE OF
MOTOROLA
submitted to GURU GOBIND SINGH INDRAPRASTHA UNIVERSITY is
a record of an original work done by me under the guidance of Ms.
Priyaneet Kaur faculty member of Sri Guru Tegh Bahadur institute of
management &information technology.

Place: Delhi

Date: (Signature of the Scholar)


Name of scholar:
Enrolment number:
CERTIFICATE
This is to certify that AKSHAY GROVER BBA (B&I) student of Sri Guru
Tegh Bahadur Institute of Management & information Technology has done
project work on BRAND PREFERENCE OF MOTOROLA under the guidance of
Ms. PRIYANEET KAUR.

………………………….
Signature of Project-in-Charge
Dr. Bipasha Chaudhary

………………………….
Signature of guide
Ms . Priyaneet Kaur

Place: Delhi ………………………….


Date: Signature of the Scholar
Name of scholar:
Enrolment number:
ACKNOWLEDGEMENT
With Profound sense of gratitude & regard, I express my sincere
thanks to my guide & mentor Ms. Priyaneet Kaur Ma’am for her
valuable guidance & the confidence she installed in me, that helped
me in successful completion of this Project report. Without her help,
this project would have been a distant affair. Her thorough
understanding of the subject& the professional guidance is indeed of
immense help to me. I am also thankful to the faculty members of our
institute who cooperated with me & gave me their valuable time.

Place:Delhi …………………………………

Date: (Signature of the Scholar)


Name of scholar:
Enrolment number:
INDEX
[Link]. TOPIC PAGE NO.

CHAPTER 1 INTRODUCTION TO INDUSTRY


CHAPTER 2 COMPANY PROFILE
RESEARCH METHODOLOGY
3.1 SCOPE
3.2 OBJECTIVE
CHAPTER 3 3.3 RESEARCH DESGN
3.4 SAMPLE SIZE
3.5 SAMPLE TECHNIQUES
3.6 LIMITATION

CHAPTER 4 DATA ANALYSIS AND


INTERPRETATION

CHAPTER 5 FINDING AND CONCLUSION


5.1 FINDINGS
5.2 CONCLUSION
CHAPTER 6 SUGGESTION
BIBLOGRAPHY

QUESTIONNAIRE

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