PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district
Questionnaire for Wholesalers
Name of the Firm :
Name of the Owner:
Contact No :
1) Are you an authorised dealer for any cement company?
Name of the
[Link]: company
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
2) At what price you bought the latest consignment?
[Link]: Brand Price
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
Coromandal
4 Cement
5 Chettinad Cement
3) At what price you sell the cement?
[Link]: Brand Price
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
5) What is the Avg. monthly sale of different brands of cement?
[Link]: Brand Sales
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
6) How much credit period do you enjoy from the Company?
[Link]: Brand No: of days
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
7) How much credit period do you extend to your customers?
[Link]: Brand Retailers Individual Builders Hollow Brick
Buyers Makers
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
4) Rank the type of customers you are dealing with?
Type of customers Ranks
Retailers
Individual buyers
Builders
Hollow brick makers
8) How would you rate companies sales force effectiveness?
[Link]: Brand Personal visits Phone calls
1 Ultratech Cement
9) What kind of promotional
2 Ramco support you received from the
company?
3 Dalmia Cement
[Link]: Brand Share Tour Gold Others
4 Coromandal Cement
1 Ultratech Cement
5 Chettinad Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
10) What is the average delivery time of each Brand?
[Link]: Brand No: of days
1 Ultratech Cement
1-Highly
satisfied
2 Ramco
2-Satisfied
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
11) What modes of transportations are provided by the company?
[Link]: Brand Facilities
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
12) Which brands you prefer the most? Why?
a._____________
b._____________
c._____________
13) What are the value-added services provided by the above said brands?
a._________________________
b._________________________
c._________________________
14) What are your suggestions to improve sales?
(A) Improve Price Structure
(B) Improve the product quality
(C) Improve the Advertisement policy
(D) Improve the distribution chain
(E) Others
15) Any Suggestion:-
_____________________________________________________
_____________________________________________________
PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district
Questionnaire for Retailers
Name of the Firm :
Name of the Owner:
Contact No :
1) list out the various brands you currently deal with?
[Link]: Name of the company Mark
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
2) At what price you bought the latest consignment?
[Link]: Brand Price
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
3) At what price you sell the cement?
[Link]: Brand Price
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
4) What is the Avg. monthly sale of different brands of cement?
[Link]: Brand Sales
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
5) How much credit period do you enjoy from the wholesalers?
[Link]: Brand No: of days
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
6) How much credit period do you extend to your customers?
________________________
7) How would you rate companies sales force effectiveness? (1-Highly satisfied, 2-Satisfied,
3-Disatisfied)
[Link]: Brand Personal visits Phone calls
Ultratech Cement 8) What kind of promotional
1
support you received from the
company?
2 Ramco
[Link]: Brand Support
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
9) What is the average delivery time of each Brand?
[Link]: Brand No: of days
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
10) What modes of transportations are provided by the company?
[Link]: Brand Facilities
1 Ultratech Cement
2 Ramco
3 Dalmia Cement
4 Coromandal Cement
5 Chettinad Cement
11) Which brand you prefer the most?
a._____________
b._____________
c._____________
12) What are the value-added services provided by the above said brands?
a._________________________
b._________________________
c._________________________
13) What are your suggestions to improve sales?
(A) Improve Price Structure
(B) Improve the product quality
(C) Improve the Advertisement policy
(D) Improve the distribution chain
(E) All of these
14) Any Suggestion:-
_____________________________________________________
_____________________________________________________
PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district
Questionnaire for Individual Buyers
Name of the Owner :
Address :
Contact No :
1) Which brand you have selected in constructing your building?
_____________________
2) How did you made the purchase decision?
Advertisement
Friends
Relatives
Engineers
Wholesaler/Retailers
3) Most important factor for purchasing the above brand?
(A) Price (B) Quality
(C) Availability (D) Reliability
4) What are the constraints that you have not selected the other brands?
(A) High Price (B) Low Quality
(C) Non-Availability (D) Poor opinion
5) At what price you bought the above said Brand/Brands?
___________
6) Have you received any discounts on purchase? If yes please specify?
Yes No
Discount: _________________________
7) How much credit period do you enjoyed on buying this particular brand?
No: of days: _______________________
8) Are you satisfied with the product you purchased?
Highly satisfied
Satisfied
Average
Dissatisfied
Highly dissatisfied
9) What type of problems are you facing with your current brand (if any):
Uneven finish
Cracks
Low strength
None
10) Will you suggest the same brand to an opinion seeker?
Yes No
11) What is the colour of the cement?
White
Black
Grey
12) Which type of packaging is preferred? Why?
Paper
Polythene
____________________________________________
13) What are the services provided by the Company or Dealer?
14) Any suggestion you would like to make about the brand?
________________________________________________
________________________________________________
________________________________________________
PREMIUM POSITIONING OF ULTRATECH CEMENT
With special reference to Ernakulum district
Questionnaire for Hollow Brick Makers
Name of the Respondent:
Address :
Contact No :
1) Which brand is selected for making bricks?
____________________
2) Rank any 3 criteria about the above said brand?
Criteria for Selection Rank Criteria for Rejection Rank
Availability Non-Availability
Strength Low Strength
Clients Recommendation Clients dissatisfaction
Durability Non Durability
Price High Price
Credit Credit
Past Experience Bad Experience
3) How many years you are in to this business?
____________
4) How did you made the purchase decision?
Self Trial
Advertisement
Friends
Relatives
Engineers
Wholesaler/Retailers
5) Specify the details about the above said Brand?
Brand Price Discount Credit Period
6) What is the implication of cement price on each brick?
_______Rs
7) How many bricks you make from one bag of cement of the above said brand?
________
8) Do you conduct comparison trials between various Brands?
Yes
No
If yes, specify how often: _________
Brands No: of Bricks
9) Do you test your bricks for compression strength?
Yes
No
10) What type of problems are you facing with your current brand (if any):
Edge Breaking
Full Breaking
Low Finish
None
11) Will you suggest the same brand to an opinion seeker?
Yes
No
12) What is the colour of the cement?
White
Black
Grey
13) Rank the following details according to your preference.
Types Rank Grades Rank Packaging Rank
OPC 53 Paper
PPC 43 Polythene
PSC 33
19) Any suggestion you would like to make about the brand?
_____________________________________________________________
_____________________________________________________________
PREMIUM POSITIONING OF GREY CEMENTS
With special reference to Ernakulum district
Questionnaire for Engineers
Name of the Respondent:
Address :
Contact No :
1) Which brand of Cement you recommend the most?
________________
2) Rank any 3 criteria about the above said brand?
Criteria for Selection Rank Criteria for Rejection Rank
Availability Non-Availability
Strength Low Strength
Clients Recommendation Clients dissatisfaction
Durability Non Durability
Price High Price
Credit Credit
Past Experience Bad Experience
3) Specify your currently ongoing projects?
Projects Numbers
Commercial
Residential Apartments
Villas
Industrial
4) Which brand do you think is the most credible for your Projects?
Projects Brand
Multi Storied Flats
Bridges
Residences
5) Rank the following types of cement according to your preference?
Types Rank Grades Rank Compression Testing Rank
OPC 53 1 day strength
PPC 43 3 day strength
PSC 33 28 day strength
6) Did you differentiate cements for structural and non structural types? Why?
Yes
No
________________________________________
7) What is your preference for the following purposes?
Fast setting: _________________
Slow setting: ________________
8) Which type of packaging is preferred? Why?
Paper
Polythene
______________________________________
9) Do you consider the batch no: of the cement?
Yes
No
10) Have you ever weighed a cement bag?
Yes
No
11) Any suggestion you would like to make about the brand?
_____________________________________________________________
_____________________________________________________________
_____________________________________________________________
PREMIUM POSITIONING OF GREY CEMENTS
With special reference to Ernakulum district
Questionnaire for Masons
Name of the Respondent:
Address :
Contact No :
1) Choose the brand/brands you usually work with?
Sl no: Brand
6
2) Rank the following types of cement according to your preference?
Types Rank Grades Rank
OPC 53
PPC 43
PSC 33
2) Discuss your 1 year history?
Undergone Projects Cement Used Influencer Reasons
4) Any suggestion you would like to make about the brand?
_____________________________________________________________
_____________________________________________________________
CEMENT BRANDS
ULTRATECH CEMENT
MALABAR CEMENT
ZUARI CEMENT
COROMANDAL CEMENT
SANKAR CEMENT
CHETTINAD CEMENT
MYCEM
BIRLA CEMENT
DALMIA CEMENT
VAJRAM
RAMCO