COMMUNICATION SKILLS

REPORT
OPPO Mobile Company

QAISAR AYUB
42 – Section B
 TABLE OF CONTENTS
INTRODUCTION .....................................................................................................................................................1
COMPANY PROFILE .................................................................................................................................................2

 The History of OPPO………………………………………………………………………………….

 CULTURE AND PHILISOPHY …………………………………………………………

PRODUCT ............................................................................................................................................................................................ 3
 phones……………………………………………………………………………………………………………………………………………………
 Blu-ray players.....................................................................................................................................................................

 Headphones & amplifierS…………………………………………………………………………………………………………………………..

OBJECTIVES..................................................................................................................... 4
INNOVATION ................................................................................................................. 5
CONCLUSION ................................................................................................................... 6
REFERENCES .................................................................................................................... 7

INTRODUCTION

OPPO Electronics Corp. (commonly referred to as OPPO, stylized as Oppo) is a Chinese electronics
manufacturer based in Dongguan, Guangdong. Its major product lines include smartphones, Blu-
ray players and other electronic devices. Globally registered in 2004 and founded in 2001, the company
has registered the OPPO brand name in many parts of the world.

For the last 10 years, OPPO has been focusing on manufacturing camera phones, with innovating mobile photography
technology breakthroughs. OPPO started the era of selfie beautification, and was the first brand to launch smartphones
with 5MP and 16MP front cameras. OPPO was also the first brand to introduce the motorized rotating camera, the
Ultra HD feature and the 5x Dual Camera Zoom technology.

In 2016, OPPO was ranked as the number 4 smartphone brand globally, according to IDC. And today, OPPO provides
excellent smartphone photography experience to over 100 million young people around the world

COMPANY PROFILE

OPPO is a global electronic and technology service provider that deliver the latest and most exquisite mobile
electronic devices in over 20 countries, including the united states, China, Australia and many countries throughout
Europe, southwest Asia and Africa .Oppo is dedicated to delivering customers with most extraordinary mobile
experience through meticulous designs and smart technology
The History of OPPO
MP3 & MP4

2001
OPPO is Globally Registered

2004
OPPO Launched in China

2005
OPPO's First MP3 Player
2006
First MP4 Player
Feature Phone

2008
OPPO Enters Mobile Phone Market
Smartphone

2011
First Smartphone: Find Me
2012
Finder, Find 3

2013
Find 5, N1, Color OS

2014
R1, Find 7, N1mini
Full Transition to 4G
2014
N3, R5

2015
R7 Series, Color OS 2.1
Still Pushing Forward
OPPO Global Business
OPPO is relentless in the pursuit of the latest technology, the highest hardware quality standards and in delivering the
best user experience possible. We design, manufacture, and promote our own products to assure customers of reliable
and the highest end products possible from beginning to end.

Since its founding in 2004, OPPO has consistently strived to deliver users this ideology across the globe. Having
successfully entered into the mobile phone market in 2008, OPPO began looking at expansion into international
markets in 2010 and opened its first overseas business in April of 2010 in Thailand. Today, OPPO is present in 21
markets worldwide.

From the start, OPPO’s products have pushed boundaries. As OPPO continues to expand into new markets, the goal
of making our products more accessible around the globe without compromising product service and quality has never
been clearer.

 Culture and Philosophy

At OPPO, we believe that true innovation is all about changing, renewing or creating more effective products that
make life simpler. A core part of OPPO’s company culture lies in its commitment to working with its fans to develop
and deliver the best products possible, through openness to customer feedback. OPPO's brand philosophy is summed
up in the phrase “The art of technology”. It conveys our business principles of honesty, integrity and ethics. OPPO is
consistent in its determination to not only do things right, but also to do the right thing in any given situation.

OPPO is wholeheartedly inspired by its customers. OPPO co-develops products with customers based on their
feedback on both the hardware and software user experience. OPPO has adopted a strategy of rapid release for
smartphone development, releasing firmware updates as well as expanding its reach and service across the globe.

OPPO is continually striving to impress and capture young hearts with elegant trendsetting design, excellent user
experience, customer-centered product development, quality service, and most importantly an attitude of the relentless
pursuit for perfection.

PRODUCT

PHONE
OPPO entered the mobile phone market in [Link] OPPO Find 7 is a phablet with a total of 3GB of RAM and a
2.5 GHz Quad-Core processor. The OPPO Find 7 is also available in another variant called the Find 7a, which has a
1080p screen and 2GB of RAM compared to the Find 7, which sports higher specs. It was announced on 19 March
2014 and was released in April 2014. It is similar in design to the OnePlus One released in April 2014.

In September 2013, OPPO announced the N1. A successor, the OPPO N3, is priced at $449 as of early 2016.
Blu-ray players

Its first universal Blu-ray Disc player was the BDP-83.

The BDP-93 was released in 2010, featuring 3D compatibility and dual HDMI signal output. This was
followed by the BDP-95 whose video performance is identical in all respects with the BDP-93, but with an
improved analogue audio output section output. The BDP-103D was released in October 2013. This new
model is the first Blu-ray player worldwide featuring Darbee Visual Presence technology. The BDP-103 and
BDP-105 models were released near the end of 2012, featuring dual HDMI signal input in addition to dual
HDMI signal

Headphones & amplifiers

In 2014 OPPO released a number of high end headphones and amplifiers. The flagship PM-1 and PM-2 headphones
along with the HA-1 desktop amplifier have been heavily promoted in the audio community. One blogger declares
the PM-2 is "near to perfect". The company has since released other promoters
 OBJECTIVES

HOW OPPO CONVINCED THE CUSTOMER

Key challenges for OPPO

 Lack of local advertising and application oriented promotion makes for product illiteracy among local mark
 Brand awareness is there but still lacks motivation for purchase consideration on much level
 Lack of distributive expansion to all areas of the country

EVENT MANAGEMNT

 In the concept of marketing event is the important tool of sales promotion. Events organized by the
company to make awareness about the brand and products. And it helps to increase the sale in short term
period.
 In event management information (features, price and history of the company) was provided by me to
customer and leaflets were distributed among the consumer and anchoring was also done by me
 Laming; I have learnt many things about event management and sales promotion I have learnt the way how
to organize event. I have learnt how event attracts customers towards the product and how events are
helpful for sales and promotes a brand. Events mainly increase the footfalls of customers to a particular
store and makes brand awareness in the customer’s mind.
 Company provide the event were event required or shop owner demand

Sales

I had learnt the sales process, consumer buying behavior and understanding customers need. And OPPO the
selling part basically depends on the company promotors. Company also focus on selling part like through
the event in which company gives company give some offer.
The selling which could not be done by the promotors in some shops the retailers them self promoted the
product as they were provided with schemes and incentives.
The retailers who did not had any promotors were given such as if they could sell 25 cell phone of the
company they became eligible to a get a company promotor for their shop.
In the event if the number of customers were increased to a level that could not be entertained by the
promoters’ hen the company executive also helped the promoters in the selling of product. He only attempts
one or two customers at the time. Company
People also attempt the customer and till him or her all the features of Oppo smart phone and generate sales
for the company.
Company also provide the skims to the retailers to make more sale.

Innovations
Since OPPO entered the smartphone market, it has provided different innovations in competition with
rival brands, breaking records within the industry.

 Finder (The Finder was OPPO's thinnest smartphone at that time)

 Find 5 (The Find 5 was OPPO's first Full 1080P HD Smartphone)
 N1 (The OPPO N1 was reportedly the world's first smartphone with a rotating camera)
 R5 (The OPPO R5 was OPPO's thinnest smartphone produced after the Finder)
 N3 (The OPPO N3 automated the N1's rotating camera, creating another industry first)
 Find 7 (The OPPO Find 7 is the first phone can make 50MP photos)
 R7 series (Including R7, R7 plus, R7s, R7 plus Barcelona Edition, R7 Lite)
 VOOC Flash Charging (OPPO's own brand of rapid-charging technology)
 PI (OPPO's own image processing software)
 R9 series (first launch in March 2016; endorsed by Yang Yang, Yang Mi, Li Yifeng, TF Boys),
become first ranking smartphone models sold in China in June 2016

CONCLUSION

This refer to the product ability to satisfy consumers or customers need, both functionally and emotionally.
This is the most important factor if a brand `is to be a winning brand. Users are getting smarter in their choice
and will not make purchase decision if they don’t trust in the quality of the product presented to them.

REFERENCES

"OPPO Mobile for Smartphones & Accessories - OPPO Global - OPPO Global".[Link].
Retrieved 2017-04-25.

"Corporation Search Results". California Secretary of State. 17 October 2008. Archived from the
original on 22 October 2008
"Oppo launches Mirror 5, reveals Sarah Geronimo as first local ambassador". The Summit Express.
August 13, 2015. Retrieved February 10, 2016. This coincided with the contract signing of its first local
brand ambassador, Sarah Geronimo on Thursday, August 13, 2015 at the SM Mall of Asia Atrium in
Pasay City.

Upstarts on top / How OPPO and Vivo are beating Apple, Xiaomi and the gang. Economist, February
4th-10th 2017, page 56

Xiang, Liu (4 July 2013). "Refreshed Oppo Find 5 Upgraded To Snapdragon 600 And Android 4.2 Jelly
Bean". GSM Insider. Retrieved 4 July 2013

"Oppo N3 and R5 hands-on: First look". GSMArena. 27 October 2014. Retrieved29

October 2014. Luckily, the battery supports rapid charging and will charge up to 75% from 0 for just 30
minutes once hooked up on the new smaller OPPO Flash Charger (bundled in the package).