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Alternative Market-Entry Strategies

Contractual agreements are alternative market entry strategies that allow firms to enter foreign markets without a large initial investment. These agreements include franchising, licensing, management contracts, and turnkey projects which allow companies to leverage existing resources and infrastructure to establish a presence overseas more quickly and cost effectively than building operations from scratch. Contractual agreements provide opportunities for international growth while mitigating financial risks for companies.

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4 views2 pages

Alternative Market-Entry Strategies

Contractual agreements are alternative market entry strategies that allow firms to enter foreign markets without a large initial investment. These agreements include franchising, licensing, management contracts, and turnkey projects which allow companies to leverage existing resources and infrastructure to establish a presence overseas more quickly and cost effectively than building operations from scratch. Contractual agreements provide opportunities for international growth while mitigating financial risks for companies.

Uploaded by

QwertyGhurl23
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Name: Jennie Lyn T.

Cabañero Section: BSBA-MM 4-MM42

Instructor: Joylan C. Casamayor Subject Code: MarMan 42

THE ALTERNATIVE MARKET-ENTRY STRATEGIES


(CONTRACTUAL AGREEMENT)

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