Chapter 4 Map
4-1 Taking Time to Revise: Applying Phase 3 of the Writing Process
4-1a Tightening Your Message by Revising for Conciseness
Eliminating Flabby Expressions
Dropping Unnecesary There Is/are and It is/was Fillers
Rejecting Redundancies
Purging Empty words
4-1b Writing Concisely for Microblogging and Positng on Social Media
Networks
4-2 Making Your Message Clear
4-2a Keep it Short and Simple
4-2b Dumping Trite Business Phrases
4-2c Dropping Cliches
4-2d Avoiding Slang and Buzzwords
4-2e Rescuing Buried Verbs
4-2f Controlling Exuberance
4-2g Choosing Clear, Precise Words
4-3 Enhancing Readability Through Document Design
4-3a Employing White Space
4-3b Understanding Margins and Text Alignment
4-3c Choosing Appropriate Typefaces
4-3d Capitalizing on Type Fonts and Sizes
4-3e Numbering and Bulleting Lists for Quick Comprehension
Numbered Lists
Bulleted Lists
Capitalization
Punctuation
Parallelism
4-3f Adding Headins for Visual Impact
4-4 Proofreading to Catch Errors
4-4a What to Watch for in Proofreading
Spelling
Grammar
Punctuation
Names and Numbers
Format
4-4b How to Proofread Routine Documents
4-4c How to Proofread Complex Documents
4-5 Evaluating the Effectiveness of Your Message