Second Year Courses for 09-11 Batch

Electives Courses List for Second year(July ’10- March ’11)

Course
Sl # Course Name Area
Code
1 Automobile Management 1 AU-301 Automobile
2 Automobile Management 2 AU-302 Automobile
3 Certificate in Banking Technology BA-301 Banking
4 Bank Lending and Credit Appraisal BA-302 Banking
5 Entrepreneurship and New Venture Planning EP-301 Entrepreneurship
6 Corporate Reporting and Taxation FA-305 Finance and Accounting
7 Management Control System FA-306 Finance and Accounting
8 International Finance and Treasury FA-307 Finance and Accounting
9 Mergers and Acquisitions FA-308 Finance and Accounting
10 Financial Derivatives FA-309 Finance and Accounting
11 Equity Research FS-301 Financial Services
12 Financial Planning and Wealth Management FS-302 Financial Services
13 Hospital Management HO-301 Hospital Management
14 Hospitality Management HP-301 Hospitality Management
15 Risk Management FN-303 Financial Services
16 International Marketing and Strategy IB-301 International Business
17 Global Business Environment IB-302 International Business
18 DBMS IT-304 IT
19 ERP IT-305 IT
20 BIDM IT-306 IT
21 E-Business Strategy IT-307 IT
22 Product and Brand Management MK-305 Marketing
23 Advertising & Sales Promotions MK-306 Marketing
24 Customer Relationship Management MK-307 Marketing
25 Consumer Behaviour MK-308 Marketing
26 Rural Marketing MK-309 Marketing
27 Human resource planning OB-307 OB and HR
28 Performance Management OB-308 OB and HR
29 Training and Development OB-309 OB and HR
30 Leadership Development OB-310 OB and HR
31 Cross Cultural Management OB-311 OB and HR
32 Industrial Relations and Labour Laws( in workshop mode ) OB-312 OB and HR
33 Global Logistics Networks OM-306 Operations Management
34 Project Management OM-307 Operations Management
35 Business Analytics for Managerial Decision Making OM-308 Operations Management
36 Supply Chain Management OM-309 Operations Management
37 B2 B Sales & Solution Sales SL-304 Sales
38 Retail Management and Selling SL-305 Sales
39 Selling to the New Age Customer SL-306 Sales
40 TELECOM MANAGEMENT IN BUSINESS TE-301 Telecom
• Certificate in Banking Technology
• Bank Lending and Credit Appraisal
• Entrepreneurship and New Venture Planning

• Equity Research

• Investment Environment with specific reference to India

• Markets, their functions and Instruments
• Risk & Return
• Portfolio theories & Analysis
• Security Analysis & Valuation
• Efficient Market Hypothesis
• Technical Analysis
• Fixed Income instruments and managing their portfolios
• Managed Portfolios and Performance Measurements
• Derivatives

• Financial Planning and Wealth Management

• Project Appraisal and Financial Services
• Project Management Phases
• Market estimation, demand forecasting
• Project appraisal process- capital budgeting
• Risk analysis in projects
• Raising money for projects- financial appraisal process
• Sources of finance
• Infrastructure projects
• Risk and Insurance Management
• Risk and its Management
• Meaning of risk,
• Types of risks facing businesses and individuals,
• Risk management,
• Business risk management organization
• Objectives of risk management
• General Theory of Insurance Markets
• Risk reduction through pooling independent losses
• Insurers as managers of risk pooling arrangements
• Factors affecting insurer capital decisions
• Insurer insolvencies
• Insurance pricing
• Risk aversion and demand for insurance by individuals
• Overview of auto loss exposures and insurance
• Homeowner’s insurance
• Life insurance
• Risk Management Applications: Life, Health and Income Exposures
• Loss of Life
 • Loss of Health
• Retirement Planning and Annuities
• Employee Benefits: Life and Health Benefits
• Business Risk Management
• Risk management and shareholder wealth
• Tax, regulatory, and accounting factors affecting corporate risk
management
• Risk retention / reduction decision
• Corporate Reporting and Taxation
Corporate Reporting
• Introduction to IFRS
• IFRS requirements relating to presentation and disclosure
• Accounting policies, changes in Accounting estimates and Errors
• IFRS recognition and measurement rules for assets, liabilities,
revenues, expenses, gains and losses
• Key difference between Indian GAAP and IFRS
• IFRS convergence

Taxation

• Overview of Indian Taxation – Direct & Indirect Taxation

• Basic Concepts of Corporate Taxation
• Corporate Tax in India
• Residential Status and Tax Incidence of Company
• Basis of Charge of Income under the head Business or profession
• Principles of arriving at Business Income. Business Deductions /
• Allowances, Specific Deductions.
• Specific Dis allowances under the act
• Deemed Profit, Tax-ability of Undisclosed Income / Investments
• Computation of Income from Business / Profession.
• Taxable Income, Tax Liability, MAT
• Computation of Capital Gains for Companies
• Computation of Income from Other sources for Companies
• Computation of Total Income for Companies
• VAT and its relevance, impact on Business & economy and its
calculation
• Avenues for tax planning: Tax Planning with reference to
Managerial Decisions viz., purchase of Assets out of own
funds/borrowed funds, Lease Vs Purchase, Installment Purchase Vs.
Hire, Sale of Assets used for Scientific Research, Make or Buy,
Repairs, replace, renewals or renovation.
• Management Control System
• Organizational control, management control, operational
control,characteristics of management control systems
• Designing MCS
• Concept of responsibility centers,
• Organization structure & responsibility centers,
• Types of responsibility centers,
• Establishing responsibility centers,
• Performance evaluation of responsibility centers,
• Concept of responsibility accounting
• Expense Centre
• Profit Centre
• Investment Centre
• Transfer Pricing
• Setting Transfer Prices
• Application of MCS
• Strategic Cost Management
• Value Chain
• Life Cycle Costing
• Target Costing
• Just in Time
• Activity Based Costing
• Environmental Costing
• Quality Costing
• Balance Scorecard

• International Finance and Treasury

• Financial Management in Global Perspective-Trends in the
International Trade
• Exchange Rate Mechanism and its Working: Contemporary
Currency Regimes
• Emerging Markets Crisis
• Foreign Exchange Markets: Extent, Participants, Functions, Size
• Foreign Exchange Rates and Quotations
• Foreign Exchange Rate Determination and Forecasting
• International Arbitrage: Locational, Triangular, Covered Interest
Arbitrage
• Mechanics of Forward & Futures Markets
• Foreign Exchange Exposure: Transaction Exposure
• Foreign Currency Derivatives: Options
• Foreign Currency Exposure: Operating Exposure
• Foreign Currency Exposure: Translation Exposure
• Sourcing Debt & Equity Globally
• Mergers and Acquisitions
• Investors and their goals
• Corporate Restructuring Strategies
• Corporate Valuation
• Valuation techniques by different investors
 • Payment & Financing
• Corporate Strategy & Organizing for M&As
• Corporate Takeover
• Accounting & Legal Issues
• Post – Acquisition Integration
• Financial Derivatives
• Types of Derivatives
• Significance of Derivatives in Indian scenario
• Participants in the derivatives markets
• Forwards & Futures
• Options
• Payoffs for Derivative Contracts
• Valuation – Binomial Tree, Blackscholes
• Strategies using Options & Stock
• Swaps – IRS, Currency Swaps, Commodity Swaps
• Financial Engineering – Repo Market, junk bonds, floating rate
instruments
• Recommendations for Indian Derivatives Market
• Automobile 1
• Automobile 2
• Hospital Management
• Hospitality Management
• International Marketing and Strategy
• Globalization and its impact
• Political factors in Global Business Environment
• Legal systems and property rights
• Economic system and the political economy
• International Trade Theory
• Theory of Global Competitiveness alignment
• World Trade Organization and Patents rights and the Doha
round
• Political Economy of International Trade
• FDI and political economy of International Trade
• Regional Economic Integration and EU, NAFTA, ASEAN
• International Monetary System & IMF
• Global Capital Market
• Basics of Foreign exchange Market
• Global Business Environment
• Globalization and its impact
• Political factors in Global Business Environment
• Legal systems and property rights
• Economic system and the political economy
• International Trade Theory
• Theory of Global Competitiveness alignment
• World Trade Organization and Patents rights and the Doha round
• Political Economy of International Trade
• FDI and political economy of International Trade
• Regional Economic Integration and EU, NAFTA, ASEAN
• International Monetary System & IMF
 • Global Capital Market
• Basics of Foreign exchange Market
• Entrepreneurship and New Venture Planning
• The Nature and Importance of Entrepreneurs
• The Entrepreneurial and Intrapreneurial Mind
• The Individual Entrepreneur
• Identifying and assessing opportunity:
• International Entrepreneurship Opportunities
• The Business Plan: Creating and Starting the Venture
• The Marketing Plan
• The Financial Plan
• The Organizational Plan
• Sources of Capital
• Funding through Venture Capital
• Preparing for the New Venture Launch

• DBMS
• Explain the basic concepts in databases and the benefits of
databases to organizations.
• Describe the components and functions of DBMS.
• Design databases using E-R data models.
• Transform database schema into normalized designs.
• Normalization and various form of normalization.
• Query databases using SQL & Pl/SQL.
• Perform backup & recovery
• Design and implement database applications.
• Troubleshooting, performance tuning of database.
• Get hands on experience working on a simple project on Oracle 11g.
• ERP
• Definition of ERP
• Evolution of ERP evolution
• Reasons for Growth of ERP market
• ERP adoption Model
• Critical Success Factors for ERP implementation
• Advantages of ERP
• Why ERP implementations fail?
• Building Business Models
• ERP project life cycle
• Pre-implementation stage, post implementation stage
• Need Analysis
• Feasibility Analysis
• Gap analysis
• Introduction to Architecture
• Client-Server Computing Architecture
• Evolution of Business Processes, Organizational Structure & IT
Architecture
• BIDM
• Introduction to BI Foundation Concepts
• Architecture of BI systems
 • Data Warehousing & Data Mining and Techniques
• OLAP , Business Intelligence System & Software
• Data Mining techniques : Decision tress, Neural Networks, Nearest
Neighbors and Clustering, Market Basket Analysis
• Knowledge Based Systems:
• Hands on sessions on XL Miner and MS Excel
• Data Visualisation- Dashboards etc
• Data Visualisation Tools - XCelsius
• TELECOM MANAGEMENT IN BUSINESS
• Quality Assurance in telecom
• Telecom service costing
• Project management in telecom
• Role of telecommunication service provider, growth markets and
technologies, functional specialization
• Predicting future trends in telecom, comprehensive analysis of
current situation
• Brand management and marketing in telecom
• Innovating telecom technology and implementing it to suit Indian
market condition
• Operation and marketing of modern telecom organization
• E-business
• Difference business dimensions such as customer perspective
• Competitiveness of Indian telecom sector
• Role of telecom service provider
• E-Business Strategy
• History of Web Analytics-Challenges, Traditional Web Analytics,
Strategic Approach for Web Analytics
• Data Collection-Clickstream Data, Outcomes Data, Research
Data, Competitive Data
• Customer Centricity-Lab Usability Testing, Heuristic Evaluation,
Site Visits, Surveys
• Understanding/Solving Business Questions-Following 10/90
Rule, Hiring Web Analysts
• Capturing Data- Selecting optimal web analytics tool
• Understanding the Basics- Foundational Metrics, Understanding
Standard Reports, Website Content
• How Search Engines work? What is SEO?
• Performing Internal Site Search Analysis
• Email Marketing- Multichannel Marketing, Tracking and Analysis
• Benchmarks and goals in driving action, Dashboard, Applying
Six Sigma to Web Analytics
• Competitive Intelligence Analysis
• Statistical Significance, Segmentation, Connect Analysis and
Reports, Conversion Rate
• Key Skills for Web Analytics Manager/ Leader
• Google Analytics
• Digital Marketing, Viral Marketing, Blogging for Profit
• Podcasting, Vodcasting, Video Sharing Sites, Social Networks
• Product and Brand Management
 • About Product Management
• Marketing Planning
• Developing Product Strategy
• Introduction to Brand Management
• Birth & Evolution of a Brand
• Branding Principles
• Brand challenges & opportunities
• Establishing Brand Mantras & Internal Branding
• Luxury brands
• Basics about Brand Equity
• Customer Based Brand Equity & its measurement
• Different measures of Brand Equity
• Brand Positioning
• Choosing Brand Elements
• Leveraging secondary Brand Associations
• Designing and Implementing Branding Strategies
• Brand –Product Matrix & Brand Hierarchy
• New Products and Brand Extensions
• Advertising & Sales Promotions
• Introduction to Advertising
• Role of Advertising Agencies
• Source Message and Channel Factors
• Establishing Objectives and Budgeting for Promotions
• Attention & Interpretation
• Attitudes
• Feelings and Appeals
• Planning, Development and Implementation of Creative
Strategy
• Media Planning Strategy
• Evaluation of Broadcast Media
• Sales Promotions
• Evaluating Social, Ethical and Economic Aspects of Advertising &
Promotions
• Customer Relationship Management
• Introduction to CRM
• Framework of CRM and its Evolution
• Role of CRM IN Business Strategy
• CRM Cycle
• Building Customer Relationships-Loyalty Ladder
• CRM and Marketing – Cost of Acquiring Customers, CLV
• Customer Service/Sales Profile Models
• Transition from Product Focus to Customer Focus
• Understanding Customer Needs and Wants
• CRM Application in Business
• Gathering Customer Intelligence
• Essential Variables of SLAs
• CRM and Sales Strategies
• Database Management
• CRM in B2C Environment
 • CRM in B2B Environment
• Customer Equity and Customer Selection
• Customer Contact Centre
• Future of CRM
• Rural Marketing
• Consumer Behaviour
• Strategic Implication of Consumer Behavior
• Consumer Research
• Individual Determinants of Consumer Behavior
• External Determinants of Consumer behavior
• Consumer and subcultures
• Consumers and Cultures
• Diffusion of Innovation
• Marketing of Services
• Introduction to Services
• Consumer Behavior and Service Encounter
• Major Characteristics of Services
• Elements of Marketing Mix for Services
• Managing Service Delivery Process
• Improving Service Quality and Productivity
• Creating Loyalty for Services
• Service Failure and Recovery Strategies
• Managing Demand and Supply Challenges in Services
• Concept of Service Guarantee
• Special Emphasis of Financial Services
• Human resource planning
• Introduction to HR Planning
• Business strategy & models and strategic HRP
• HRP and HRM linkage
• HR planning model
• Environmental Influences
• Labor force trends and HR planning
• Analyzing internal and external factors influencing HP planning
• Forecasting Approaches & Techniques
• Internal supply analysis techniques
• Sources of external supply data
• Forecasting labor supply and labor demand
• Succession Management
• Theories and model
• Replacement planning vs. succession management
• Mergers and Acquisition
• HR due diligence
• Organizational culture issues
• Labor relation issues
• Impact on HR functions
• Downsizing and Restructuring
• Restructuring and reorganizing
• Downsizing
• Outsourcing
• Performance Management
 • Conceptual Framework of Performance Management
• What is Performance?
• Factors affecting performance
• History and review of performance management literature
• Difference between performance appraisal & performance
management
• Objectives of performance appraisal
• Methods of doing appraisal
• Errors in performance appraisal
• Competency and performance
• Role of KPA/KPI
• 360 Degree appraisal or Multi rater assessment
• Assessment and Development Centers
• Building a high performance culture
• Performance Counseling- mentoring and counseling
• Role of training in Performance consulting
• Link between Performance and Compensation
• Concept of Compensation Management
• Link between compensation and motivation
• Reward Strategy
• Equal pay
• Job evaluation
• Competency , Skill and related pay
• Incentives
• Compensation Strategies
• Team Rewards and Employee Benefits
• Profit Sharing, Gain sharing, ESOP’s
• Non-financial rewards and recognition scheme’s
• Employee Benefits, allowances and pension schemes
• Reward management for special groups (Executive
compensation)
• Legal framework of compensation management
• Training and Development
• Overview of Training and Development ,Concept, Purpose,
Principles of Training
• Role of Training in employee Development
• Training as a strategic tool for Competitive advantage,
Organizational climate for Training and Development, Learning, Concept of
Learning, Principles of Adult Learning
• Role of Managers in employee learning
• Training and Development Methods
• Concept of Training methods, Approaches to Training
• Choosing the appropriate training method, designing Training
methods
• Types of Training
• Concept of TNI, Process of TNI, Effective TNI
• Designing & Conducting Training Programs
• Aligning Training to individual and organizational development
• Role of Management Trainer, Trainer as change agent, Skills of
 an effective trainer
• Concept and need for evaluation
• Principles of evaluation, Stages and types of evaluation
,Process of evaluation
• Techniques of measuring training effectiveness, Training
Transfer Case Study
• Linking Training to Bottom line results – Cost Benefit analysis
• Challenges to training effectiveness
• Understand the fundamental concepts in the study of
knowledge and its creation, acquisition, dissemination, use and re-use,
and management.
• Role and use of knowledge in organizations and institutions,
and the typical obstacles that KM aims to overcome.
• Understand how to apply and integrate appropriate
components and functions of various knowledge management systems.
• Critically evaluate current trends in knowledge management
and their manifestation in business and industry.
• Mentoring, Coaching and Counseling
• Concept of MCC and differences between the three, Process &
phases of MCC, Selecting the right tool
• Challenges to effective MCC
• Leadership Development
• The nature of Leadership
• Systems Approach to Leadership with alignment with skills and
techniques
• Leadership Effectiveness
• Leadership Effectiveness
• Overview of major Research Approaches
• Managerial Work and leadership
• Activity patterns in managerial work
• Content of managerial work
• Demands, Constraints and Choices
• Perspectives on Effective leadership behavior
• Ohio Sate leadership Studies
• Michigan leadership Studies
• Leadership behavior taxonomies
• Theories of leadership
• Contingency theories
• Charismatic and transformational Leadership
• Participative Leadership, Delegation and Empowerment
• Participation, Delegation, Empowerment
• Power and Influence
• Power and its various forms, Consequences of Power
• Power and Influencing behavior
• Leadership in teams
• Nature of teams, Guidelines for team building
• Procedures for Facilitating team learning, Creating & sustaining
Team Culture
• Leading Change in Organizations
 • Change Processes, Influencing Organizational Culture
• Developing a Vision
• Implementing Change
• Strategic leadership
• Constraints on Executive decision, Effects of Leadership
Succession
• Developing leadership Skills
• Designing Effective training
• Special techniques for leadership training
• Learning from experience
• Developmental activities
• A systems perspective of Leadership Development
• Ethical leadership and Diversity
• Ethical Leadership, Gender and leadership, leadership in
Different Cultures
• managing Diversity
• Cross Cultural Management
• Culture in the Global Organizational context
• The Impact of culture on organizations
• Global Strategy and culture
• What is cross culture management
• Are organizations becoming more similar
• Introduction to culture, Overview Definition, Values
and culture, Stereotypes
• The Meaning of culture, Layers of culture, Contexts of
culture, Comparing culture
• Culture and its various Conceptual Frameworks
• Models of National Culture
• Cross cultural Communication
• Need and benefits of Cross cultural Communication
• Contextual model of intercultural communication
• High and Low context communication
• Pitfalls of stereotyping and Projections as short cuts to
intercultural communication
• Cross cultural communication styles
• Negotiating across cultures
• Cross cultural challenges to negotiations
• Effective Negotiation styles
• Managing multicultural teams
• Emerging Issues in Cross Cultural Management
• Multicultural Teams
• Global Careers
• Industrial Relations and Labour Laws( in workshop mode )
• Global Logistics Networks
• Overview of Transportation options and strategies and its impact
on supply chain effectiveness.
• Planning and control process for goods movements.
• Selection and assessment of carriers
• Pricing strategies,
 • Outsourcing transport services.
• Impact of emerging global market on today’s business
environment,
• Evolving practices of global supply chains,
• International terms of sales, and documentation issues,
• Global third party service providers.
• Interface of marketing strategies and logistics,
• Development of new or alternate distribution channels.
• Packaging related issues.
• Impact of e-commerce on Supply Chains,
• e-commerce strategies for B2B and B2C sectors.
• Benchmarking metrics for Supply Chain Management
• Project Management
• Introduction to Project Management
• Project Integration Management
• Project Scope Management
• Project Time Management
• Project Cost Management
• Project Quality Management
• Project Human Resource Management
• Project Communications Management
• Project Risk Management
• Project Procurement Management
• Business Analytics for Managerial Decision Making
• The course has applied orientation which will help students in
developing both quantitative and qualitative skills and for growing
business research aptitude , developing hands-on research
techniques thus enhancing potential for suitable placement.
• It is essential that the student has a good understanding of
concepts in the core course of Quantitative Technique &
Marketing Research
• Introduction to SPSS
• Measurement Concepts and Sampling – Focus Shall be on learning
to test for reliability
• Applying Research Tools using SPSS - Focus shall be on complete
research oriented interpretation of output generated through SPSS
• Descriptive Statistics
• Correlation and Regression
• Inferential Statistics: Testing of Hypothesis
• Chi Square Test & Analysis of Variance
• Factor Analysis: Data Reduction and Scale reliability
• B2 B Sales & Solution Sales
• Business selling –unique features
• Managing business sales - unique features
• Business sales planning: Segmentation of markets
• Organizational demand analysis
• Planning Industrial Product Strategy
• Managing Procurement of business goods:
• Pricing strategy for business market
• Managing communication strategies
 • Product selling vs. Solution Selling?
• Advantages of Product Selling
• Advantages of Solution Selling
• Characteristics of a Product Selling Company
• Characteristics of a Solution Selling Company
• Example of a Product Selling IT company (e.g. Microsoft)
• Supply Chain Management
• Retail Management and Selling
• Selling to the New Age Customer
• E-marketing environment
• E- Business
• E-Commerce
• Ethical & legal issues
• Global marketing issues
• Understanding high tech customers
• Product (online offer)
• Pricing (on line value)
• The internet for distribution
• Email Marketing
• Online Advertising
• Affiliate Marketing
• Search Engine Marketing
• Distribution channels and supply chain management in
high-tech markets
• STP strategies for Online Marketing
• Mobile Access Devices